Home › Companies › PopStroke Holdings LLC › Director of Social & Brand Content
Director of Social & Brand Content
PopStroke Holdings LLC · Plano, TX, United States · On Site · Active · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | PopStroke Holdings LLC |
| Title | Director of Social & Brand Content |
| Normalized title | - |
| Department / team | Corporate |
| Location | Plano, TX, United States |
| Work model | On Site |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-04-22 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from PopStroke Holdings LLC. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Plano. | Open |
| Department jobs | Active postings in Corporate. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | PopStroke Holdings LLC |
| Source | 35e2057a-b5c6-47c4-aa87-fb5ff2a7c890 |
| ATS provider | Rippling ATS |
Description
company
About PopStroke
PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.
At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.
We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.
This mindset, the drive, the heart, the teamwork is what we call The PopStroke Way.
Our Core Values
Make It Fun
If it’s not fun, rethink how we’re doing it.
We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.
Bring the Energy
Your vibe sets the tone.
Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.
Roll Up Your Sleeves
See it. Fix it. Jump in.
We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.
Own It
Live your role with an owner’s mindset.
We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.
Get Off the Hamster Wheel
Don’t repeat yesterday — rethink, improve, grow.
We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.
These values are how we show up every day.
This is what it means to live The PopStroke Way.
role
About the role
PopStroke is looking for a Director of Social & Brand Content to lead the voice, personality, and cultural presence of the PopStroke brand across social platforms.
This role will run point on our entire social ecosystem , shaping how the brand shows up online, driving national brand awareness, and ensuring PopStroke stays relevant, edgy, and impossible to ignore on social.
We’re looking for someone who has been in the middle of a major brand’s social presence for the past several years, helping shape tone, push creative boundaries, and build real momentum online. If you understand internet culture, know what makes content travel, and are ready to make a splash with a fast-growing brand, this role is for you.
Reports To: Greg Bartoli, Chief Executive Officer
Location: Dallas / Plano, TX (In Office)
What you'll do
Define the PopStroke Social Voice
Lead the development of PopStroke’s social tone, personality, and creative voice across platforms including Instagram, TikTok, YouTube, and emerging channels.
Drive Social Brand Awareness
Create bold, engaging content that drives brand visibility, conversation, and shareability , helping PopStroke break through the noise in the hospitality and entertainment space.
Run Point on Social Strategy
Own the strategy and execution of PopStroke’s social media presence — building programs that increase reach, engagement, and cultural relevance.
Concept Viral Content & Brand Moments
Bring fresh ideas and culturally relevant concepts that generate buzz. Identify opportunities to create viral content, brand moments, and social campaigns that get people talking and sharing.
Lead Social Content & Creative Ideas
Continuously test and develop new content formats, storytelling approaches, and social-first campaigns that elevate the brand and keep our audience engaged.
Stay Ahead of Social Culture
Monitor emerging trends, memes, and platform shifts to ensure PopStroke stays current, fun, and culturally relevant .
Collaborate Across Teams
Work closely with marketing, technology, venue operations, and digital teams to create social content that supports venue openings, events, promotions, and brand moments.
Turn Moments Into Momentum
Identify opportunities to amplify real-world PopStroke experiences into shareable social content and cultural moments .
Qualifications
5+ years of social media or brand marketing experience 3+ years running point on social media strategy for a major consumer brand known for a strong, culturally relevant social media presence E xperience within hospitality, QSR, retail, or consumer-facing brands Strong instincts for social tone, voice, and brand storytelling Ability to concept viral content and brand moments that drive engagement and brand awareness Deep understanding of TikTok, Instagram, YouTube, and emerging platforms Highly creative with a strong understanding of internet culture and social trends What Makes Someone Successful Here · You understand what makes people stop scrolling
· You know how to turn brand moments into cultural moments
· You balance strategy with creativity
· You bring new ideas constantly
· You enjoy building brands people talk about
Employment is contingent upon successful completion of a background check, where permitted by law.
PopStroke is an Equal Opportunity Employer
PopStroke participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Full job record
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| Org ID | 642f01ee-3e62-49bc-9e9b-7e8421cc6cb8 |
| Source ID | 35e2057a-b5c6-47c4-aa87-fb5ff2a7c890 |
| Board ID | 35e2057a-b5c6-47c4-aa87-fb5ff2a7c890 |
| Provider | rippling |
| Provider Job Key | f513714e-61de-4cb0-91b1-4deba8343286 |
| Title | Director of Social & Brand Content |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Plano, TX, United States |
| Department | Corporate |
| Team | — |
| Employment Type | full_time |
| Workplace Type | on_site |
| Remote Policy | — |
| Country | United States |
| Region | TX |
| City | Plano |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://ats.rippling.com/popstroke-job-board-1924/jobs/f513714e-61de-4cb0-91b1-4deba8343286 |
| Apply URL | https://ats.rippling.com/popstroke-job-board-1924/jobs/f513714e-61de-4cb0-91b1-4deba8343286 |
| First Seen At | 2026-05-29 07:11:20Z |
| Last Seen At | 2026-06-06 19:53:07Z |
| Last Checked At | 2026-06-06 19:53:07Z |
| Last Changed At | 2026-06-06 19:53:07Z |
| Inactive At | — |
| Source Posted At | 2026-04-22 17:29:44Z |
| Source Updated At | — |
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"role": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About the role</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">PopStroke is looking for a </span><b><strong style=\"white-space:pre-wrap;\">Director of Social & Brand Content</strong></b><span style=\"white-space:pre-wrap;\"> to lead the voice, personality, and cultural presence of the PopStroke brand across social platforms.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will </span><b><strong style=\"white-space:pre-wrap;\">run point on our entire social ecosystem</strong></b><span style=\"white-space:pre-wrap;\">, shaping how the brand shows up online, driving national brand awareness, and ensuring PopStroke stays</span><b><strong style=\"white-space:pre-wrap;\"> relevant, edgy, and impossible to ignore on social.</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">We’re looking for someone who has been </span><b><strong style=\"white-space:pre-wrap;\">in the middle of a major brand’s social presence for the past several years,</strong></b><span style=\"white-space:pre-wrap;\"> helping shape tone, push creative boundaries, and build real momentum online. If you understand internet culture, know what makes content travel, and are ready to make a splash with a fast-growing brand, this role is for you.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Reports To:</strong></b><span style=\"white-space:pre-wrap;\"> Greg Bartoli, Chief Executive Officer</span><br><b><strong style=\"white-space:pre-wrap;\">Location:</strong></b><span style=\"white-space:pre-wrap;\"> Dallas / Plano, TX (In Office)</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What you'll do</strong></b></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Define the PopStroke Social Voice</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Lead the development of PopStroke’s </span><b><strong style=\"white-space:pre-wrap;\">social tone, personality, and creative voice</strong></b><span style=\"white-space:pre-wrap;\"> across platforms including Instagram, TikTok, YouTube, and emerging channels.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Drive Social Brand Awareness</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Create bold, engaging content that drives </span><b><strong style=\"white-space:pre-wrap;\">brand visibility, conversation, and shareability</strong></b><span style=\"white-space:pre-wrap;\">, helping PopStroke break through the noise in the hospitality and entertainment space.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Run Point on Social Strategy</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Own the strategy and execution of PopStroke’s social media presence — building programs that increase reach, engagement, and cultural relevance.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Concept Viral Content & Brand Moments</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Bring </span><b><strong style=\"white-space:pre-wrap;\">fresh ideas and culturally relevant concepts</strong></b><span style=\"white-space:pre-wrap;\"> that generate buzz. Identify opportunities to create </span><b><strong style=\"white-space:pre-wrap;\">viral content, brand moments, and social campaigns</strong></b><span style=\"white-space:pre-wrap;\"> that get people talking and sharing.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Lead Social Content & Creative Ideas</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Continuously test and develop new content formats, storytelling approaches, and social-first campaigns that elevate the brand and keep our audience engaged.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Stay Ahead of Social Culture</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Monitor emerging trends, memes, and platform shifts to ensure PopStroke stays </span><b><strong style=\"white-space:pre-wrap;\">current, fun, and culturally relevant</strong></b><span style=\"white-space:pre-wrap;\">.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Collaborate Across Teams</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Work closely with marketing, technology, venue operations, and digital teams to create social content that supports venue openings, events, promotions, and brand moments.</span></p><p data-caption=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;margin:0px 0px 20px;padding:0px;color:rgb(113,111,108);font-weight:400;\"><span style=\"white-space:pre-wrap;\">Turn Moments Into Momentum</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Identify opportunities to amplify real-world PopStroke experiences into </span><b><strong style=\"white-space:pre-wrap;\">shareable social content and cultural moments</strong></b><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">Qualifications</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">5+ years of social media or brand marketing experience</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">3+ years running point on social media strategy for a major consumer brand </strong></b><span style=\"font-size:11pt;white-space:pre-wrap;\">known for a </span><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">strong, culturally relevant social media presence</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">E</span><span style=\"white-space:pre-wrap;\">xperience within </span><b><strong style=\"white-space:pre-wrap;\">hospitality, QSR, retail, or consumer-facing brands</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong instincts for </span><b><strong style=\"white-space:pre-wrap;\">social tone, voice, and brand storytelling</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Ability to concept viral content and brand moments</strong></b><span style=\"white-space:pre-wrap;\"> that drive engagement and brand awareness</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Deep understanding of </span><b><strong style=\"white-space:pre-wrap;\">TikTok, Instagram, YouTube, and emerging platforms</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Highly creative with a strong understanding of </span><b><strong style=\"white-space:pre-wrap;\">internet culture and social trends</strong></b></li></ul><h1 data-title=\"true\" style=\"line-height:1.38;font-family:"Basel Grotesk",Arial,sans-serif;margin:24px 0px 4px;padding:0px;font-weight:600;font-size:20pt;\"><span style=\"font-size:20pt;white-space:pre-wrap;\">What Makes Someone Successful Here</span></h1><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">·</span><span style=\"font-size:7pt;white-space:pre-wrap;\"> </span><span style=\"white-space:pre-wrap;\">You understand </span><b><strong style=\"white-space:pre-wrap;\">what makes people stop scrolling</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">·</span><span style=\"font-size:7pt;white-space:pre-wrap;\"> </span><span style=\"white-space:pre-wrap;\">You know how to turn </span><b><strong style=\"white-space:pre-wrap;\">brand moments into cultural moments</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span 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brands people talk about</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Employment is contingent upon successful completion of a background check, where permitted by law.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><i><em style=\"white-space:pre-wrap;\">PopStroke is an Equal Opportunity Employer</em></i></p><p style=\"font-family:"Basel 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We aren’t here to simply run venues — we’re here to build something special together.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">We solve problems together, jump in, and move the needle every day because we care. 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Show up with enthusiasm, optimism, and presence.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:13.5pt;white-space:pre-wrap;\">Roll Up Your Sleeves</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">See it. Fix it. Jump in.</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:13.5pt;white-space:pre-wrap;\">Own It</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Live your role with an owner’s mindset.</strong></b><br><span style=\"white-space:pre-wrap;\">We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:13.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:13.5pt;white-space:pre-wrap;\">Get Off the Hamster Wheel</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Don’t repeat yesterday — rethink, improve, grow.</strong></b><br><span style=\"white-space:pre-wrap;\">We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">These values are how we show up every day.</span><br><span style=\"white-space:pre-wrap;\">This is what it means to live </span><b><strong style=\"white-space:pre-wrap;\">The PopStroke Way.</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>"
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