PR & Communications Director, Americas

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health. Role Overview The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market. This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors. This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity. Key Responsibilities 1. PR Strategy & Brand Positioning Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives Position the company as a category-defining leader in longevity and proactive health Lead storytelling across key verticals: Longevity & preventive medicine Executive health & performance Women’s health & hormonal optimization Regenerative therapies & advanced diagnostics Lifestyle transformation & healthspan 2. Media Relations & Earned Media Own and grow relationships with top-tier media outlets Secure high-impact coverage, features, profiles, and expert placements Actively manage media pipeline, ensuring consistent top-tier visibility 3. Network, Influencers & Thought Leaders Leverage and expand a strong network of: Editors, journalists, and producers Top-tier podcast hosts and platforms KOLs in health, longevity, biohacking, performance, and luxury lifestyle Identify and activate ambassadors and credible voices aligned with the company’s positioning Drive participation of internal experts in high-authority conversations and platforms 4. Partnerships & Brand Collaborations Develop strategic partnerships with: Leading health & wellness brands Longevity platforms and communities Premium/luxury lifestyle brands Corporate and executive networks Structure collaborations that generate: Visibility Credibility Qualified demand 5. Events, Experiences & Market Activation Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.) Media luncheons and press events Thought leadership panels Scientific and longevity-focused activations Support flagship global moments Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events) 6. Executive & Medical Thought Leadership Position founders, executives, and medical experts as: Global authorities in health optimization and longevity Secure speaking opportunities, interviews, and editorial placements Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning 7. Crisis & Reputation Management Act as guardian of brand reputation in the region Develop and implement crisis communication frameworks Ensure message consistency and alignment with global standards 8. Performance & Reporting Define and track PR KPIs: Tier 1 media coverage Share of voice Brand sentiment Audience reach and quality Provide monthly and quarterly reporting to leadership Candidate Profile Experience 10+ years in PR, Communications, or Brand Communications leadership roles Proven experience in: Luxury hospitality, wellness, health, or lifestyle brands Preferably proactive health, longevity, or performance-driven brands Demonstrated success driving high-impact earned media and brand visibility Network Established personal relationships with: Top-tier media editors and journalists Leading podcast hosts and platforms Influencers and KOLs in health, wellness, and lifestyle Strong access to the U.S. media ecosystem and cultural tastemakers Skills & Capabilities Strategic storyteller with strong editorial judgment Deep understanding of the U.S. media landscape and trends Ability to operate both strategically and hands-on Strong partnership-building mindset Exceptional communication and interpersonal skills Highly organized, results-driven, and execution-focused Mindset & Cultural Fit Passion for health, longevity, and human performance (personally and professionally) Entrepreneurial, ambitious, and proactive Comfortable in a fast-growing, high-performance environment Strong presence and ability to represent the company at a high level

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