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Brand Manager

8f8cb79c 9e43 43ea 96c0 A183f1868298 19000101 000001 · Virtual, Any, US, Virtual, Any · On Site · Deleted · $78,000–$125,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
Company8f8cb79c 9e43 43ea 96c0 A183f1868298 19000101 000001
TitleBrand Manager
Normalized title-
Department / team-
LocationVirtual, United States
Work modelOn Site
Employment typeFull Time
Salary$78,000–$125,000 / year
Statusdeleted
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-05-12 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-04

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Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Virtual.Open
Work model jobsActive On Site postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company8f8cb79c 9e43 43ea 96c0 A183f1868298 19000101 000001
Source4aa54d37-c065-45a1-b64e-ee64d8983132
ATS providerADP Workforce Now Recruiting

Description

Working in a global matrix organization, the Brand Manager is responsible for developing, executing, and stewarding Nokian Tyres’ brand strategy across North America. This role ensures consistent brand positioning, messaging, and visual identity across all consumer touchpoints while supporting business objectives, product launches, and long-term brand equity growth. The Brand Manager collaborates closely with regional and global marketing teams, product management, agencies, and cross‑functional stakeholders to bring integrated brand campaigns to market. He/She will analyze market trends, consumer insights, and brand performance metrics to inform strategy, optimize campaigns, and strengthen Nokian Tyres’ differentiation in the marketplace. Responsibilities Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global brand direction while addressing regional market needs. Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels. Serve as brand steward, ensuring consistency in messaging, tone, and visual identity across all marketing materials and consumer touchpoints. Partner with Product and Sales teams to support new product launches, seasonal campaigns, and key commercial initiatives. Manage external agencies and vendors, including briefing, feedback, timelines, and budget oversight. Analyze brand health metrics, campaign performance, and consumer insights to guide optimization and strategic decision‑making. Partner with global team to build content strategy according to brand guidelines and NA market needs across social, retail, and experiential channels. Utilize Nokian Tyres partners across retail, sports, ecomm and beyond to build campaigns that build awareness and drive sales. Collaborate with global marketing teams to share best practices, insights, and campaign learnings. Lead a team of two direct reports, fostering teamwork and growth. Uphold Nokian Tyres’ mission and values and demonstrate supporting behaviors in day‑to‑day actions. Other duties as assigned. Requirements Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA a plus. 6+ years of progressive experience in brand management, marketing strategy, or consumer marketing roles. Proven experience developing and executing integrated brand campaigns. Strong strategic thinking combined with hands‑on execution capabilities. Excellent communication, presentation, and stakeholder management skills. Experience working with agencies and managing marketing budgets. Sponsorship management, collaborating with internal and external stakeholders. Strong analytical skills with the ability to translate data into actionable insights. Familiarity with SEO/GEO content creation best practices. Proficient with MS‑Office application suite, including Co-Pilot (or other AI software) Ability to travel up to 15%. Must be legally authorized to work in the United States or Canada. This position will not offer relocation or visa sponsorship. Compensation and Benefits Competitive base salary Relocation assistance Medical, dental, and vision insurance day one 401(k) eligible after one month 401(k) matching 100% on first 6% Short-term incentive plan Paid time off Employee assistance program Employee discounts Life insurance Disability insurance Paid parental leave Tuition reimbursement Onsite fitness facility Wellness benefits Nokian Tyres is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

Full job record

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Source ID4aa54d37-c065-45a1-b64e-ee64d8983132
Board ID4aa54d37-c065-45a1-b64e-ee64d8983132
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First Seen At2026-05-31 18:28:56Z
Last Seen At2026-06-04 09:41:43Z
Last Checked At2026-06-06 13:25:36Z
Last Changed At2026-06-06 13:25:36Z
Inactive At2026-06-06 13:25:36Z
Source Posted At2026-05-12 12:38:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><p style=\"margin-left:0in;\" data-pasted=\"true\">Working in a global matrix organization, the Brand Manager is responsible for developing, executing, and stewarding Nokian Tyres&rsquo; brand strategy across North America. This role ensures consistent brand positioning, messaging, and visual identity across all consumer touchpoints while supporting business objectives, product launches, and long-term brand equity growth.</p><p style=\"margin-left:0in;\">The Brand Manager collaborates closely with regional and global marketing teams, product management, agencies, and cross‑functional stakeholders to bring integrated brand campaigns to market. He/She will analyze market trends, consumer insights, and brand performance metrics to inform strategy, optimize campaigns, and strengthen Nokian Tyres&rsquo; differentiation in the marketplace.</p><p style=\"margin-left:0in;\"><strong>Responsibilities&nbsp;</strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;\"><li style=\"margin-left:0in;\">Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global brand direction while addressing regional market needs.&nbsp;</li><li style=\"margin-left:0in;\">Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.&nbsp;</li><li style=\"margin-left:0in;\">Serve as brand steward, ensuring consistency in messaging, tone, and visual identity across all marketing materials and consumer touchpoints.&nbsp;</li><li style=\"margin-left:0in;\">Partner with Product and Sales teams to support new product launches, seasonal campaigns, and key commercial initiatives.&nbsp;</li><li style=\"margin-left:0in;\">Manage external agencies and vendors, including briefing, feedback, timelines, and budget oversight.&nbsp;</li><li style=\"margin-left:0in;\">Analyze brand health metrics, campaign performance, and consumer insights to guide optimization and strategic decision‑making.&nbsp;</li><li style=\"margin-left:0in;\">Partner with global team to build content strategy according to brand guidelines and NA market needs across social, retail, and experiential channels.&nbsp;</li><li style=\"margin-left:0in;\">Utilize Nokian Tyres partners across retail, sports, ecomm and beyond to build campaigns that build awareness and drive sales.</li><li style=\"margin-left:0in;\">Collaborate with global marketing teams to share best practices, insights, and campaign learnings.&nbsp;</li><li style=\"margin-left:0in;\">Lead a team of two direct reports, fostering teamwork and growth.</li><li style=\"margin-left:0in;\">Uphold Nokian Tyres&rsquo; mission and values and demonstrate supporting behaviors in day‑to‑day actions.&nbsp;</li><li style=\"margin-left:0in;\">Other duties as assigned.</li></ul></div><p style=\"margin-left:0in;\"><strong>Requirements&nbsp;</strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;\"><li style=\"margin-left:0in;\">Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field required; MBA a plus.&nbsp;</li><li style=\"margin-left:0in;\">6+ years of progressive experience in brand management, marketing strategy, or consumer marketing roles.&nbsp;</li><li style=\"margin-left:0in;\">Proven experience developing and executing integrated brand campaigns.&nbsp;</li><li style=\"margin-left:0in;\">Strong strategic thinking combined with hands‑on execution capabilities.&nbsp;</li><li style=\"margin-left:0in;\">Excellent communication, presentation, and stakeholder management skills.&nbsp;</li><li style=\"margin-left:0in;\">Experience working with agencies and managing marketing budgets.&nbsp;</li><li style=\"margin-left:0in;\">Sponsorship management, collaborating with internal and external stakeholders.</li><li style=\"margin-left:0in;\">Strong analytical skills with the ability to translate data into actionable insights.&nbsp;</li><li style=\"margin-left:0in;\">Familiarity with SEO/GEO content creation best practices.</li><li style=\"margin-left:0in;\">Proficient with MS‑Office application suite, including Co-Pilot (or other AI software)</li><li style=\"margin-left:0in;\">Ability to travel up to 15%.&nbsp;</li><li style=\"margin-left:0in;\">Must be legally authorized to work in the United States or Canada. This position will not offer relocation or visa sponsorship.</li></ul><p style='box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", \"Fira Sans\", Ubuntu, Oxygen, \"Oxygen Sans\", Cantarell, \"Droid Sans\", \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Lucida Grande\", Helvetica, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' data-pasted=\"true\"><strong style=\"box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600;\">Compensation and Benefits</strong></p><ul style='box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px 0px 0px 18px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9); list-style-type: disc; font-family: -apple-system, system-ui, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", \"Fira Sans\", Ubuntu, Oxygen, \"Oxygen Sans\", Cantarell, \"Droid Sans\", \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Lucida Grande\", Helvetica, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Competitive base salary</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Relocation assistance</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Medical, dental, and vision insurance day one</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">401(k) eligible after one month</li><li style=\"box-sizing: inherit; 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margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Life insurance</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Disability insurance</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Paid parental leave</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Tuition reimbursement</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Onsite fitness facility</li><li style=\"box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); --artdeco-reset-typography_getFontSize: 1.4rem; --artdeco-reset-typography_getLineHeight: 1.42857; line-height: 1.42857; font-weight: 400; color: rgba(0, 0, 0, 0.9);\">Wellness benefits</li></ul><p><br></p></div><p style=\"margin-left:0in;\"><em>&nbsp;Nokian Tyres&nbsp;</em><em>is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.</em></p></div></div>\n",
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    "requisitionTitle": "Brand Manager",
    "clientRequisitionID": "1523",
    "organizationalUnits": [],
    "postingInstructions": [],
    "additionalProperties": {},
    "requisitionLocations": [
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}
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