Senior Web Developer

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    "datePosted": "2026-04-02",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Job Description<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">The Ad Firm is a Digital Marketing Agency based in Southern California, serving clients nationwide. Since 2009, we’ve helped businesses grow through SEO, content, and performance-driven digital strategies.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">We’re expanding our team and looking for a <span style=\"font-weight: bold\">Senior Web Developer</span> to lead how our websites are built from the ground up. This is not a production role. This is a systems-level engineering role for someone who understands that websites are not just design deliverables, they are performance assets that need to rank, scale, and hold up under real-world conditions.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">This is a remote position with flexible working hours from day one.<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Own the technical foundation of the websites we build</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Architect, develop, and optimize custom builds for SEO, performance, and scalability</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Work closely with SEO, Content, and Digital PR teams to ensure strong technical execution</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Build systems that are clean, scalable, and maintainable</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Focus on engineering quality over page builders or pre-built themes<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Architect and build fully custom WordPress websites (themes, plugins, ACF-driven structures)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Engineer sites for speed, scalability, and strong Core Web Vitals performance</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Handle server environments, deployments, and infrastructure decisions</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Integrate APIs and third-party systems cleanly and reliably</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Own technical SEO implementation (crawlability, indexation, structured data)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Manage DNS, CDN (Cloudflare), SMTP, and hosting configurations</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Work across Shopify and BigCommerce at the code level when needed</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Implement accurate tracking (GA4, GTM) without compromising data integrity</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Debug issues across the full stack (server, backend, frontend performance)<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">What We’re Looking For</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">5+ years of web development experience in agency or performance-driven environments</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Deep expertise in PHP (including WordPress core-level development)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong JavaScript experience with modern frameworks and tooling</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Working knowledge of Python (automation, scraping, tooling)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Proven experience building custom WordPress websites from scratch</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong understanding of technical SEO and its impact on architecture and performance</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Ability to diagnose and solve full-stack issues independently<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">What Sets You Apart</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">You think in systems, not pages</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience working on large-scale or SEO-heavy websites</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong understanding of crawlability, indexation, and internal linking at scale</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with schema and structured data implementation</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Exposure to programmatic SEO or dynamic page generation</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience handling real-world constraints (traffic spikes, broken deployments, legacy rebuilds)<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Strong Advantages</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with CI/CD pipelines and Git workflows</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Familiarity with Docker or modern dev environments</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with log analysis and advanced debugging</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Security hardening and site recovery experience</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with multi-site or multi-location SEO builds<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">What We Don’t Want</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Heavy reliance on page builders</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Plugin-first approaches to performance and SEO</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Developers who need constant direction or step-by-step instructions<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Why Join Us?</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">High ownership with real technical decision-making</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Clean builds with no unnecessary bloat</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Direct collaboration with SEO, Content, and Digital PR specialists</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">A team that values performance, scalability, and engineering quality</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Competitive salary and performance-based incentives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Flexible remote work from day one</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">2 weeks Paid Time-Off</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Paid Sick Leave</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">8 Paid Holidays</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Health Insurance<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Ready to Apply?</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Submit your resume</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Include a portfolio with examples of custom builds</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Add a short note on how you approach building high-performance websites</span></li>\n</ul>",
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