Digital Analytics Specialist

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    "location": {
      "city": "Athens",
      "state": "Attica",
      "postalCode": "11745",
      "addressCountry": "Greece"
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    "datePosted": "2026-05-21",
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    "description": "<p><span><span>At  </span></span><a href=\"http://www.insurancemarket.gr/\" target=\"_blank\" rel=\"noopener noreferrer\"><span><span>insurancemarket.gr</span></span></a><span><span>, </span><span>our vision is to empower people to make informed decisions about their insurance protection needs with clarity, </span><span>transparency</span><span> and smart technology.</span></span><span> </span></p>\n<p><span><br></span></p>\n<p><span><span>Our mission is to </span></span><span style=\"font-weight: bold\"><span><span>embed certainty in the insurance process</span></span></span><span><span>, transforming from a </span></span><span><span>comparison</span></span><span><span> platform into a Trusted Advisor.</span></span><span><br></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Why this role exists</span></span></span><span><br></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>This role exists because </span><span>we're</span><span> making a fundamental shift: from showing prices to giving advice.</span><span> </span><span>That requires </span></span><span style=\"font-weight: bold\"><span><span>better data, sharper insights, and faster decisions</span></span></span><span><span>. We </span><span>don’t</span><span> need someone who will just build dashboards</span><span>,</span><span> but someone who will </span></span><span style=\"font-weight: bold\"><span><span>unblock teams, connect dots across marketing, product &amp; commercial, and push for better decisions</span></span></span><span><span>.</span></span><span><br></span><span> </span></p>\n<p><span><span>If </span><span>you're</span><span> the type of person who sees a broken metric and investigates, who asks \"why are we measuring this?\" instead of blindly tracking KPIs, and who uses AI to move 10x faster keep reading!</span></span><span><br></span><span> </span></p>\n<p><span><span> </span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>What you will </span><span>be doing</span><span>:</span></span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Own digital measurement and insight generation </span></span></span><span> </span></p>\n<p><span> </span></p>\n<ul>\n<li><span><span>Turn messy data into clear answers.</span></span></li>\n</ul>\n<ul>\n<li><span><span>Challenge teams when metrics </span><span>don't</span><span> make sense. If a KPI </span><span>isn't</span><span> actionable, kill it or redesign it. </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Design and scale tracking infrastructure </span></span></span><span> </span></p>\n<ul>\n<li><span><span>Lead GTM implementations (tags, triggers, data layers, event schemas) with rigorous QA and governance </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build tracking frameworks (GA4, GTM, event schemas) that scale as we grow </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Define tracking specs for new features, campaigns, and experiments aligned with business KPIs </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Automate recurring analyses so teams get insights faster </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Use AI tools (ChatGPT, Claude, Copilot) to accelerate analysis, generate hypotheses, and pressure-test assumptio</span></span><span style=\"font-weight: bold\"><span><span>ns </span></span></span><span> </span></li>\n</ul>\n<p><br><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Unblock performance and experimentation </span></span></span><span> </span></p>\n<ul>\n<li><span><span>Work with Performance Marketing to </span><span>optimize</span><span> acquisition </span><span>spending</span><span>, attribution models, and channel mix </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Identify</span><span> where campaigns are bleeding money and where </span><span>we're</span><span> leaving growth on the table </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support A/B testing and CRO, not as a spectator, but as the person who designs tests, reads results, and pushes for action </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Cross-functional curiosity </span><span>required</span><span> </span></span></span><span> </span></p>\n<ul>\n<li><span><span>Coordinate with SEO to </span><span>identify</span><span> technical and content opportunities that drive high-margin organic traffic </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with Product and Tech to ensure </span><span>we're</span><span> measuring what matters </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>If Commercial is stuck on conversion analysis or Marketing </span><span>can't</span><span> explain why a channel </span><span>tanked</span><span>, you </span><span>don't</span><span> say \"not my area\"</span><span> but</span><span> we dig in and help figure it out. </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Ensure data quality and trust </span></span></span><span> </span></p>\n<ul>\n<li><span><span>If reports are wrong, people make bad decisions. Own data governance, QA, and debugging. </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>When something looks off, </span><span>don't</span><span> wait for someone else to notice! Investigate and fix it. </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>You're a fit if you:</span></span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Have the technical chops </span></span></span><span> </span></p>\n<ul>\n<li><span><span>3-6 years in Digital Analytics, Marketing Analytics, or Performance Marketing environment</span></span><span><br></span></li>\n</ul>\n<ul>\n<li><span><span>Deep hands-on experience with </span></span><span style=\"font-weight: bold\"><span><span>GA4, Google Tag Manager</span></span></span><span style=\"font-weight: bold\"><span><span>, </span></span></span><span style=\"font-weight: bold\"><span><span>SQL, and BI tools</span></span></span><span><span> (Qlik Sense, Looker Studio, Power BI, or similar) and proven ability to turn raw data into executive-level insights that drive decision</span></span><span><br></span></li>\n</ul>\n<ul>\n<li><span><span>Understand attribution models, customer journeys, funnels, conversion optimizatio</span></span><span><br></span></li>\n</ul>\n<ul>\n<li><span><span>Know how digital acquisition works (Google Ads, Paid Social, SEO, campaign performance mechanics)</span></span><span><br></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>But more importantly - you have the mindset </span></span></span><span> </span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>You ask questions.</span></span></span><span><span> You </span><span>don't</span><span> assume the current process is correct just because it exists.</span></span><span><br></span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>You </span><span>don't</span><span> wait for permission.</span></span></span><span><span> If you see a problem, you fix it. If </span><span>you're</span><span> blocked, you find another way.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>You care about other people's problems.</span></span></span><span><span> If Marketing is stuck on attribution or Product needs funnel analysis, you jump in.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>You want feedback and push yourself.</span></span></span><span><br><span>You're</span><span> not here to coast, </span><span>you're</span><span> here to get better and deliver impact.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Comfortable using AI tools to accelerate analysis, automate repetitive work, and improve productivity while </span><span>maintaining</span><span> strong analytical judgment and ownership</span></span><span><br></span><span> </span></li>\n</ul>\n<p><span> </span><span style=\"font-weight: bold\"><span><span>Communication matters</span></span></span><br><span> </span></p>\n<ul>\n<li><span><span>Fluency in English (written &amp; spoken) </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ability to explain complex technical concepts to non-technical stakeholders </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>You </span><span>don't</span><span> just send reports but tell the story behind the numbers </span></span><br> </li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Nice to have:</span></span></span></p>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<ul>\n<li><span><span>Experience with </span></span><span style=\"font-weight: bold\"><span><span>BigQuery</span></span></span><span><span> or cloud-based data environments </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with </span></span><span style=\"font-weight: bold\"><span><span>Python</span></span></span><span><span> for analytical tasks </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Background in insurance, fintech, e-commerce, or high-traffic digital environments </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Exposure to experimentation frameworks (A/B testing, CRO) </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proficiency</span><span> with </span></span><span style=\"font-weight: bold\"><span><span>GSC, </span><span>Ahrefs</span><span>/</span><span>Semrush</span></span></span><span><span> for SEO analysis </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>🚀</span></span></span><span style=\"font-weight: bold\"><span><span> What we offer you:</span></span></span><span> </span></p>\n<p><br></p>\n<ul>\n<li><span><span>Being a member of a Great Place to Work® awarded company with a relaxed and modern working atmosphere</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Competitive </span><span>remuneration</span><span> scheme</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Private Health Coverage on the Company’s group program &amp; a yearly check-up plan</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A relaxed and modern working atmosphere </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Hybrid working model </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Personalized working station &amp; laptop</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>“Learning and Development” budget </span><span>in accordance with</span><span> our growth and development plan</span></span><span> </span></li>\n</ul>\n<p><span><span> </span></span><span> </span></p>\n<p><span><span>If </span><span>you're</span><span> looking for a place where your insights drive </span><span>real business</span><span> outcomes and </span><span>you're</span><span> pushed to grow then </span><span>let's</span><span> talk.</span></span><span><br></span><span> </span></p>",
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