North America GEO Lead

North America GEO Lead (Generative Engine Optimization) | One Media Region: North America (NA) Focus: 50% Product & Capability Development | 50% Client Leadership Jellyfish Overview Jellyfish is a full-service global digital agency and a cornerstone of the Brandtech Group. We are pioneers in deploying generative AI tools—including Pencil Pro , the world’s No. 1 GenAI platform—to revolutionize creative production and performance. In One Media , we don't just buy space; we own the intersection of data, technology, and consumer intent. Role Overview The North America GEO Lead is a critical executive leader for the North American region. This role is designed for a visionary who can bridge the gap between "what’s next" in AI technology and "what works now" for the world's most sophisticated brands. You will spend half of your time as a Product Architect , evolving our proprietary GEO tech stack and methodologies. The other half will be spent as an Executive Consultant , acting as a trusted advisor to our most strategically important NA clients, ensuring GEO is embedded as a mission-critical pillar of their growth. Key Responsibilities 50% Product & Capability Development North American GEO Strategy: Define the regional roadmap for GEO, ensuring Jellyfish remains the market leader in navigating AI-mediated discovery (LLMs, SearchGPT, Perplexity). Proprietary Tech Evolution: Act as the primary stakeholder for the development of ShareofModel™ and other technology solutions in NA, ensuring these tools solve specific regional client challenges. Methodology Innovation: Develop and standardize "Generative Engine Optimisation" frameworks in collaboration with the global lead, moving beyond keywords to entity reinforcement and citation frequency optimization. Capability Scaling: Design the training and operational workflows that allow GEO to be deployed across the wider One Media team, ensuring technical excellence is scalable. Pencil Pro Integration: Partner with Creative teams to close the loop between GEO insights and GenAI content production, creating a seamless "Insight-to-Activation" workflow. 50% Client Stewardship & Leadership (The Consultant) Tier 1 Client Leadership: Serve as the senior GEO lead for Jellyfish’s most significant North American accounts, translating complex AI shifts into board-level business strategies. Commercial Growth: Own the GEO revenue targets for NA; identify opportunities to expand existing partnerships and lead the GEO narrative in high-profile new business pitches. Strategic Consulting: Move clients from "AI curiosity" to "AI maturity," helping CMOs navigate the transition from traditional search to an ecosystem where AI agents influence the purchase funnel. Executive Thought Leadership: Act as the face of GEO for Jellyfish in North America, appearing at industry events and authoring white papers that challenge the status quo of search. Senior Mentorship: Direct and coach a high-performing team of specialists, fostering a culture of "Real & Rigorous" analysis and frontier-thinking. Key Competencies & Skills Hybrid Expertise: Deep technical understanding of Knowledge Graphs, LLM training data, and NLP, paired with the commercial gravitas of a seasoned agency executive. Agentic Visionary: You are already building strategies for a future where "Agentic" behavior—AI agents shopping on behalf of humans—is the norm. The Connector Mindset: The ability to see a citation gap in a ShareofModel™ report and immediately identify which One Media or Creative service is required to bridge it. North American Market Fluency: Deep understanding of the NA media landscape, retail media networks (Amazon, Walmart Connect), and how AI search intersects with them. Values & Behaviours Real & Rigorous: We lead with data. Every client recommendation must be rooted in measurable signals from our proprietary AI toolset. Free-Thinking: You don't wait for a Google algorithm update to react; you anticipate the shift in how models think and adapt our products accordingly. All Authors: You own the NA GEO P&L and the success of the capability as if it were your own business. One Bloom: Radical collaboration across SEO, Paid Media, Data, and Creative to deliver a unified "One Media" vision.

{
  "content_hash": "5c422eda00c5fa0a0d8c9dbe24345803dd8427d748cbb28b09dd8335ec8268d8",
  "source_hash": "7cb18cb74cceea6742ccee36ead24854fd034750d7fe50f7d6760302057246b4",
  "last_changed_at": "2026-06-06T09:38:57.758Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "New York",
    "city": "New York",
    "region": "NY",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.75
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T09:38:57.725Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "New York",
      "city": "New York",
      "region": "NY",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.75
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": null,
  "workplace_type": "hybrid",
  "salary_currency": null
}

{}

{
  "id": "73aaa9b6-0ed0-4019-aa51-968ae095ceca",
  "team": "Earned Media",
  "title": "North America GEO Lead",
  "jobUrl": "https://jobs.ashbyhq.com/jellyfishcareers/73aaa9b6-0ed0-4019-aa51-968ae095ceca",
  "address": null,
  "applyUrl": "https://jobs.ashbyhq.com/jellyfishcareers/73aaa9b6-0ed0-4019-aa51-968ae095ceca/application",
  "isListed": true,
  "isRemote": false,
  "location": "New York",
  "updatedAt": null,
  "apiVersion": "ashby-non-user-graphql-v1",
  "department": "Earned Media",
  "publishedAt": null,
  "workplaceType": "Hybrid",
  "employmentType": "FullTime",
  "secondaryLocations": []
}