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VP of Product Marketing ( ad-tech experience required)
Pixalate · New York, NY, 10017 · Deleted · JazzHR / ApplyToJob
Job facts
| Field | Value |
|---|---|
| Company | Pixalate |
| Title | VP of Product Marketing ( ad-tech experience required) |
| Normalized title | - |
| Department / team | - |
| Location | New York, NY, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | deleted |
| ATS provider | JazzHR / ApplyToJob |
| Posted / first seen | 2026-05-15 / 2026-05-30 |
| Changed / last seen | 2026-06-03 / 2026-06-01 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Pixalate. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through JazzHR / ApplyToJob. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in New York. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Pixalate |
| Source | 265c8bf0-f170-47ca-b415-a5101a54723f |
| ATS provider | JazzHR / ApplyToJob |
Description
VP of Product Marketing
Location: New York, NY
About the Role
We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.
This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.
This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.
Key Responsibilities
Strategic Leadership Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners Product Marketing Excellence Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions Market Expertise & Thought Leadership Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices Stay ahead of emerging fraud tactics, regulatory changes, and market trends Cross-Functional Collaboration Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities Support global marketing initiatives while ensuring regional relevance and adaptation Analytics & Optimization Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities Qualifications
Required Experience & Background 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances Technical Competency Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.) Skills & Attributes Exceptional communication and storytelling abilities with proven success creating compelling product narratives Strong analytical mindset with comfort working with data, metrics, and performance indicators Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude Experience presenting to C-level executives and technical audiences alike Comfortable working across time zones to collaborate with global teams Track record of success in fast-paced, high-growth technology companies Preferred Qualifications Experience with AI/ML applications in fraud prevention or trust and safety Understanding of mobile ecosystem challenges for fraud detection Established relationships with advertising industry stakeholders Experience managing or mentoring product marketing teams Background in enterprise security or payment fraud prevention What We Offer Leadership role with significant impact on expansion strategy Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets Collaborative, data-driven culture that values bold ideas and fearless execution Competitive compensation package including equity participation Professional development opportunities and exposure to cutting-edge technology Work with a globally distributed team of passionate professionals About Us
We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.
Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy. & UNICEF Global Compliance Tech case study Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV Washington Post: Your kids’ apps are spying on them Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire ABC7 News: The State of Children's Privacy Online NBC News: How many apps are tracking your children Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.
Our Culture
We believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.
Our Benefits
At Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in. Excellent benefits package, including medical, dental, and vision insurance Premiums 100% covered for employees and 50% covered for dependents Unlimited PTO 401k Monthly internet reimbursement Casual work environment Opportunity for advancement Fun annual team events Being part of a high performing team that wants to win and have fun doing it
Full job record
| Job ID | fd03ab7d2d89c3453fb0ba55c65f8bc404226be8 |
| Org ID | 0db8e920-496d-4cd4-9018-8d0b335377e6 |
| Source ID | 265c8bf0-f170-47ca-b415-a5101a54723f |
| Board ID | 265c8bf0-f170-47ca-b415-a5101a54723f |
| Provider | jazzhr |
| Provider Job Key | EKn2WIGOvX |
| Title | VP of Product Marketing ( ad-tech experience required) |
| Normalized Title | — |
| Status | deleted |
| Active | no |
| Location Text | New York, NY, 10017 |
| Department | — |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | United States |
| Region | NY |
| City | New York |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://pixalate.applytojob.com/apply/EKn2WIGOvX/VP-Of-Product-Marketing-Adtech-Experience-Required |
| Apply URL | https://pixalate.applytojob.com/apply/EKn2WIGOvX/VP-Of-Product-Marketing-Adtech-Experience-Required |
| First Seen At | 2026-05-30 05:44:36Z |
| Last Seen At | 2026-06-01 14:24:36Z |
| Last Checked At | 2026-06-03 12:43:58Z |
| Last Changed At | 2026-06-03 12:43:58Z |
| Inactive At | 2026-06-03 12:43:58Z |
| Source Posted At | 2026-05-15 00:00:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://bluework-jobs-prod-raw-590183727216/raw/provider=jazzhr/board=pixalate/date=2026-06-01/2026-06-01T14-24-35-004Z-92b4fd6a5c9ee9247c46c8d57fd8ac9d5e7b34aad27aa962f7cb0f2685c16e5c.json |
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"description_html": "<font face=\"arial, sans-serif\"><strong>VP of Product Marketing</strong></font><br>Location: New York, NY<br><br><font face=\"arial, sans-serif\"><strong>About the Role</strong><br><br>We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.<br><br>This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.<br><br>This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.<br><br><strong>Key Responsibilities</strong><br><br>Strategic Leadership</font><ul><li><font face=\"arial, sans-serif\">Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics</font></li><li><font face=\"arial, sans-serif\">Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions</font></li><li><font face=\"arial, sans-serif\">Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region</font></li><li><font face=\"arial, sans-serif\">Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners</font></li></ul><font face=\"arial, sans-serif\">Product Marketing Excellence</font><ul><li><font face=\"arial, sans-serif\">Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms</font></li><li><font face=\"arial, sans-serif\">Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets</font></li><li><font face=\"arial, sans-serif\">Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets</font></li><li><font face=\"arial, sans-serif\">Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions</font></li></ul><font face=\"arial, sans-serif\">Market Expertise & Thought Leadership</font><ul><li><font face=\"arial, sans-serif\">Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets</font></li><li><font face=\"arial, sans-serif\">Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader</font></li><li><font face=\"arial, sans-serif\">Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices</font></li><li><font face=\"arial, sans-serif\">Stay ahead of emerging fraud tactics, regulatory changes, and market trends</font></li></ul><font face=\"arial, sans-serif\">Cross-Functional Collaboration</font><ul><li><font face=\"arial, sans-serif\">Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap</font></li><li><font face=\"arial, sans-serif\">Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations</font></li><li><font face=\"arial, sans-serif\">Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities</font></li><li><font face=\"arial, sans-serif\">Support global marketing initiatives while ensuring regional relevance and adaptation</font></li></ul><font face=\"arial, sans-serif\">Analytics & Optimization</font><ul><li><font face=\"arial, sans-serif\">Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance</font></li><li><font face=\"arial, sans-serif\">Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy</font></li><li><font face=\"arial, sans-serif\">Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities</font></li></ul><font face=\"arial, sans-serif\"><strong>Qualifications</strong><br><br>Required Experience & Background</font><ul><li><font face=\"arial, sans-serif\">8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles</font></li><li><font face=\"arial, sans-serif\">Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies</font></li><li><font face=\"arial, sans-serif\">Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies</font></li><li><font face=\"arial, sans-serif\">Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets</font></li><li><font face=\"arial, sans-serif\">Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances</font></li></ul><font face=\"arial, sans-serif\">Technical Competency</font><ul><li><font face=\"arial, sans-serif\">Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies</font></li><li><font face=\"arial, sans-serif\">Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure</font></li><li><font face=\"arial, sans-serif\">Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts</font></li><li><font face=\"arial, sans-serif\">Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)</font></li></ul><font face=\"arial, sans-serif\">Skills & Attributes</font><ul><li><font face=\"arial, sans-serif\">Exceptional communication and storytelling abilities with proven success creating compelling product narratives</font></li><li><font face=\"arial, sans-serif\">Strong analytical mindset with comfort working with data, metrics, and performance indicators</font></li><li><font face=\"arial, sans-serif\">Entrepreneurial spirit with hands-on approach and \"do-whatever-it-takes\" attitude</font></li><li><font face=\"arial, sans-serif\">Experience presenting to C-level executives and technical audiences alike</font></li><li><font face=\"arial, sans-serif\">Comfortable working across time zones to collaborate with global teams</font></li><li><font face=\"arial, sans-serif\">Track record of success in fast-paced, high-growth technology companies</font></li></ul><font face=\"arial, sans-serif\">Preferred Qualifications</font><ul><li><font face=\"arial, sans-serif\">Experience with AI/ML applications in fraud prevention or trust and safety</font></li><li><font face=\"arial, sans-serif\">Understanding of mobile ecosystem challenges for fraud detection</font></li><li><font face=\"arial, sans-serif\">Established relationships with advertising industry stakeholders</font></li><li><font face=\"arial, sans-serif\">Experience managing or mentoring product marketing teams</font></li><li><font face=\"arial, sans-serif\">Background in enterprise security or payment fraud prevention</font></li></ul><font face=\"arial, sans-serif\"><strong>What We Offer</strong></font><ul><li><font face=\"arial, sans-serif\">Leadership role with significant impact on expansion strategy</font></li><li><font face=\"arial, sans-serif\">Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets</font></li><li><font face=\"arial, sans-serif\">Collaborative, data-driven culture that values bold ideas and fearless execution</font></li><li><font face=\"arial, sans-serif\">Competitive compensation package including equity participation</font></li><li><font face=\"arial, sans-serif\">Professional development opportunities and exposure to cutting-edge technology</font></li><li><font face=\"arial, sans-serif\">Work with a globally distributed team of passionate professionals</font></li></ul><font face=\"arial, sans-serif\"><strong>About Us</strong><br><br>We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.<br><br>Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: </font><ul><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">UNICEF: </span></span></span></span></span></span></span><a href=\"https://finance.yahoo.com/news/united-nations-childrens-fund-unicef-140000766.html\"><span><span><span><span><span><span><span style=\"color:#428bca;\">Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy.</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span style=\"color:#2b333a;\"> & </span></span></span></span></span></span></span><a href=\"https://www.unicef.org/innocenti/media/11546/file/UNICEF-Innocenti-Data-Governance-Compliance-Tech-2025.pdf?utm_campaign=22236320-UNICEF&utm_source=linkedin&utm_medium=social&utm_term=casestudy\"><span><span><span><span><span><span><span style=\"color:#428bca;\">UNICEF Global Compliance Tech case study</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Gizmodo:</span></span></span></span></span></span></span><a href=\"https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> An iCloud Feature Is Enabling a $65 Million Scam, New Research Says</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Adweek:</span></span></span></span></span></span></span><a href=\"https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Washington Post:</span></span></span></span></span></span></span><a href=\"https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> Your kids’ apps are spying on them</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Pro Publica:</span></span></span></span></span></span></span><a href=\"https://www.propublica.org/article/google-display-ads-piracy-porn-fraud\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">ABC7 News:</span></span></span></span></span></span></span><a href=\"https://www.youtube.com/watch?v=qhFAxvs-mBY\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> The State of Children's Privacy Online</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">NBC News:</span></span></span></span></span></span></span><a href=\"https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> How many apps are tracking your children</span></span></span></span></span></span></span></a></font></li></ul><font face=\"arial, sans-serif\">Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.<br><br><strong>Our Culture</strong><br><br>We believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.<br><br><strong>Our Benefits</strong><br><br>At Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in.</font><ul><li>Excellent benefits package, including medical, dental, and vision insurance</li><li>Premiums 100% covered for employees and 50% covered for dependents</li><li>Unlimited PTO</li><li>401k</li><li>Monthly internet reimbursement</li><li>Casual work environment</li><li>Opportunity for advancement</li><li>Fun annual team events</li><li>Being part of a high performing team that wants to win and have fun doing it</li></ul><br> ",
"description_text": "VP of Product Marketing\nLocation: New York, NY\n About the Role\nWe're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.\nThis is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.\nThis role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.\n Key Responsibilities\nStrategic Leadership Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics\n Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions\n Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region\n Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners\n Product Marketing Excellence Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms\n Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets\n Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets\n Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions\n Market Expertise & Thought Leadership Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets\n Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader\n Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices\n Stay ahead of emerging fraud tactics, regulatory changes, and market trends\n Cross-Functional Collaboration Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap\n Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations\n Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities\n Support global marketing initiatives while ensuring regional relevance and adaptation\n Analytics & Optimization Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance\n Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy\n Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities\n Qualifications\nRequired Experience & Background 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles\n Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies\n Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies\n Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets\n Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances\n Technical Competency Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies\n Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure\n Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts\n Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)\n Skills & Attributes Exceptional communication and storytelling abilities with proven success creating compelling product narratives\n Strong analytical mindset with comfort working with data, metrics, and performance indicators\n Entrepreneurial spirit with hands-on approach and \"do-whatever-it-takes\" attitude\n Experience presenting to C-level executives and technical audiences alike\n Comfortable working across time zones to collaborate with global teams\n Track record of success in fast-paced, high-growth technology companies\n Preferred Qualifications Experience with AI/ML applications in fraud prevention or trust and safety\n Understanding of mobile ecosystem challenges for fraud detection\n Established relationships with advertising industry stakeholders\n Experience managing or mentoring product marketing teams\n Background in enterprise security or payment fraud prevention\n What We Offer Leadership role with significant impact on expansion strategy\n Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets\n Collaborative, data-driven culture that values bold ideas and fearless execution\n Competitive compensation package including equity participation\n Professional development opportunities and exposure to cutting-edge technology\n Work with a globally distributed team of passionate professionals\n About Us\nWe're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.\nOur platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy. & UNICEF Global Compliance Tech case study\n Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says\n Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV\n Washington Post: Your kids’ apps are spying on them\n Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire\n ABC7 News: The State of Children's Privacy Online\n NBC News: How many apps are tracking your children\n Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.\n Our Culture\nWe believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.\n Our Benefits\nAt Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in. Excellent benefits package, including medical, dental, and vision insurance\n Premiums 100% covered for employees and 50% covered for dependents\n Unlimited PTO\n 401k\n Monthly internet reimbursement\n Casual work environment\n Opportunity for advancement\n Fun annual team events\n Being part of a high performing team that wants to win and have fun doing it",
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"description": "<font face=\"arial, sans-serif\"><strong>VP of Product Marketing</strong></font><br>Location: New York, NY<br><br><font face=\"arial, sans-serif\"><strong>About the Role</strong><br><br>We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.<br><br>This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.<br><br>This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.<br><br><strong>Key Responsibilities</strong><br><br>Strategic Leadership</font><ul><li><font face=\"arial, sans-serif\">Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics</font></li><li><font face=\"arial, sans-serif\">Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions</font></li><li><font face=\"arial, sans-serif\">Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region</font></li><li><font face=\"arial, sans-serif\">Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners</font></li></ul><font face=\"arial, sans-serif\">Product Marketing Excellence</font><ul><li><font face=\"arial, sans-serif\">Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms</font></li><li><font face=\"arial, sans-serif\">Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets</font></li><li><font face=\"arial, sans-serif\">Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets</font></li><li><font face=\"arial, sans-serif\">Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions</font></li></ul><font face=\"arial, sans-serif\">Market Expertise & Thought Leadership</font><ul><li><font face=\"arial, sans-serif\">Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets</font></li><li><font face=\"arial, sans-serif\">Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader</font></li><li><font face=\"arial, sans-serif\">Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices</font></li><li><font face=\"arial, sans-serif\">Stay ahead of emerging fraud tactics, regulatory changes, and market trends</font></li></ul><font face=\"arial, sans-serif\">Cross-Functional Collaboration</font><ul><li><font face=\"arial, sans-serif\">Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap</font></li><li><font face=\"arial, sans-serif\">Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations</font></li><li><font face=\"arial, sans-serif\">Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities</font></li><li><font face=\"arial, sans-serif\">Support global marketing initiatives while ensuring regional relevance and adaptation</font></li></ul><font face=\"arial, sans-serif\">Analytics & Optimization</font><ul><li><font face=\"arial, sans-serif\">Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance</font></li><li><font face=\"arial, sans-serif\">Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy</font></li><li><font face=\"arial, sans-serif\">Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities</font></li></ul><font face=\"arial, sans-serif\"><strong>Qualifications</strong><br><br>Required Experience & Background</font><ul><li><font face=\"arial, sans-serif\">8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles</font></li><li><font face=\"arial, sans-serif\">Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies</font></li><li><font face=\"arial, sans-serif\">Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies</font></li><li><font face=\"arial, sans-serif\">Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets</font></li><li><font face=\"arial, sans-serif\">Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances</font></li></ul><font face=\"arial, sans-serif\">Technical Competency</font><ul><li><font face=\"arial, sans-serif\">Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies</font></li><li><font face=\"arial, sans-serif\">Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure</font></li><li><font face=\"arial, sans-serif\">Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts</font></li><li><font face=\"arial, sans-serif\">Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)</font></li></ul><font face=\"arial, sans-serif\">Skills & Attributes</font><ul><li><font face=\"arial, sans-serif\">Exceptional communication and storytelling abilities with proven success creating compelling product narratives</font></li><li><font face=\"arial, sans-serif\">Strong analytical mindset with comfort working with data, metrics, and performance indicators</font></li><li><font face=\"arial, sans-serif\">Entrepreneurial spirit with hands-on approach and \"do-whatever-it-takes\" attitude</font></li><li><font face=\"arial, sans-serif\">Experience presenting to C-level executives and technical audiences alike</font></li><li><font face=\"arial, sans-serif\">Comfortable working across time zones to collaborate with global teams</font></li><li><font face=\"arial, sans-serif\">Track record of success in fast-paced, high-growth technology companies</font></li></ul><font face=\"arial, sans-serif\">Preferred Qualifications</font><ul><li><font face=\"arial, sans-serif\">Experience with AI/ML applications in fraud prevention or trust and safety</font></li><li><font face=\"arial, sans-serif\">Understanding of mobile ecosystem challenges for fraud detection</font></li><li><font face=\"arial, sans-serif\">Established relationships with advertising industry stakeholders</font></li><li><font face=\"arial, sans-serif\">Experience managing or mentoring product marketing teams</font></li><li><font face=\"arial, sans-serif\">Background in enterprise security or payment fraud prevention</font></li></ul><font face=\"arial, sans-serif\"><strong>What We Offer</strong></font><ul><li><font face=\"arial, sans-serif\">Leadership role with significant impact on expansion strategy</font></li><li><font face=\"arial, sans-serif\">Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets</font></li><li><font face=\"arial, sans-serif\">Collaborative, data-driven culture that values bold ideas and fearless execution</font></li><li><font face=\"arial, sans-serif\">Competitive compensation package including equity participation</font></li><li><font face=\"arial, sans-serif\">Professional development opportunities and exposure to cutting-edge technology</font></li><li><font face=\"arial, sans-serif\">Work with a globally distributed team of passionate professionals</font></li></ul><font face=\"arial, sans-serif\"><strong>About Us</strong><br><br>We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.<br><br>Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: </font><ul><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">UNICEF: </span></span></span></span></span></span></span><a href=\"https://finance.yahoo.com/news/united-nations-childrens-fund-unicef-140000766.html\"><span><span><span><span><span><span><span style=\"color:#428bca;\">Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy.</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span style=\"color:#2b333a;\"> & </span></span></span></span></span></span></span><a href=\"https://www.unicef.org/innocenti/media/11546/file/UNICEF-Innocenti-Data-Governance-Compliance-Tech-2025.pdf?utm_campaign=22236320-UNICEF&utm_source=linkedin&utm_medium=social&utm_term=casestudy\"><span><span><span><span><span><span><span style=\"color:#428bca;\">UNICEF Global Compliance Tech case study</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Gizmodo:</span></span></span></span></span></span></span><a href=\"https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> An iCloud Feature Is Enabling a $65 Million Scam, New Research Says</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Adweek:</span></span></span></span></span></span></span><a href=\"https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Washington Post:</span></span></span></span></span></span></span><a href=\"https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> Your kids’ apps are spying on them</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">Pro Publica:</span></span></span></span></span></span></span><a href=\"https://www.propublica.org/article/google-display-ads-piracy-porn-fraud\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">ABC7 News:</span></span></span></span></span></span></span><a href=\"https://www.youtube.com/watch?v=qhFAxvs-mBY\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> The State of Children's Privacy Online</span></span></span></span></span></span></span></a></font></li><li style=\"list-style-type:disc;\"><font face=\"arial, sans-serif\"><span><span><span><span><span><span><span style=\"color:#2b333a;\">NBC News:</span></span></span></span></span></span></span><a href=\"https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child\"><span><span><span><span><span><span><span style=\"color:#428bca;\"> How many apps are tracking your children</span></span></span></span></span></span></span></a></font></li></ul><font face=\"arial, sans-serif\">Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.<br><br><strong>Our Culture</strong><br><br>We believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.<br><br><strong>Our Benefits</strong><br><br>At Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in.</font><ul><li>Excellent benefits package, including medical, dental, and vision insurance</li><li>Premiums 100% covered for employees and 50% covered for dependents</li><li>Unlimited PTO</li><li>401k</li><li>Monthly internet reimbursement</li><li>Casual work environment</li><li>Opportunity for advancement</li><li>Fun annual team events</li><li>Being part of a high performing team that wants to win and have fun doing it</li></ul><br> ",
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