Growth, Lead & Content Manager (m/f/d)

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    "ExternalDescriptionStr": "<p>Would you like to redesign your work and work in a dynamic environment? In a family-owned company operating throughout Europe, which offers you interesting tasks and challenges? Do you share our corporate values of respect, commitment and sustainability?</p><p>Then we are the right company for you. We are looking forward to your application!</p><p>&nbsp;</p><p><strong><u>Your Tasks:</u></strong></p><ul><li>Drive the international growth and market development of the Refined Fibre &amp; B2B business unit by identifying opportunities and supporting global business development initiatives.</li><li>Generate and manage high-quality sales leads through targeted B2B marketing activities, campaigns and compelling product-, application- and customer-specific content.</li><li>Ensure a seamless lead management process from Marketing to Sales, including lead tracking, scoring and nurturing across the entire customer journey.</li><li>Plan and execute multi-channel B2B marketing campaigns (e.g. email, web, social media) and develop impactful content for sales pitches, the website and digital channels in close collaboration with Group Communication.</li><li>Implement, manage, and continuously improve the marketing technology &nbsp;(CRM, marketing automation platforms and analytics dashboards) and build transparent performance reporting on campaign effectiveness, conversion rates and ROI.</li><li>Coordinate the company’s participation in industry trade fairs and events and optimize marketing processes and workflows to ensure efficient, scalable and consistent campaign execution.</li><li>Lead market research supporting management and business development.</li></ul><p>&nbsp;</p><p><strong><u>Your Profile:</u></strong></p><ul><li><strong>Qualification:&nbsp;</strong><ul><li>Bachelor’s degree in Marketing, Business Administration or a related field (Master’s is a plus).</li><li>Alternative: Commercial apprenticeship with additional marketing qualification (e.g., IHK Marketingfachwirt) plus strong practical track record.<br>&nbsp;degree in Marketing, Business Administration or a related field (Master’s is a plus).</li></ul></li><li><strong>Experiences and Know-How:&nbsp;</strong><ul><li>3–5 years of relevant B2B marketing experience, ideally in an international environment, with responsibility for multi-channel campaigns (email, web &amp; social) and measurable lead generation.</li><li>Experience in the tissue paper, pulp or paper industry is an advantage.</li><li>Hands-on experience with CRM and marketing automation tools, ideally Salesforce. Proven track record in lead scoring, nurturing and ensuring a seamless handover to Sales.</li><li>Analytical mindset: you build and maintain campaign and funnel dashboards (conversion, CPL, ROI) and translate insights into actionable improvements (Excel, Power BI or comparable analytics tools).</li><li>Experience in planning and coordinating trade fairs and industry events, ideally with exposure to international markets and customers.</li><li>Process-oriented: you standardise and optimise campaign workflows and interfaces across Marketing, Sales and adjacent functions.</li><li>Strong stakeholder management and collaboration skills, with the ability to work effectively in cross-functional and international teams.</li></ul></li><li><strong>Languages:&nbsp;</strong><ul style=\"list-style-type:disc;\"><li style=\"tab-stops:list 36.0pt;\"><span lang=\"EN-US\">Excellent English skills, both written and spoken.</span></li><li style=\"tab-stops:list 36.0pt;\"><span lang=\"EN-US\">German, French or Italian are considered an advantage.</span></li></ul></li></ul><p>&nbsp;</p><p><strong><u>Your Benefits:</u></strong></p><ul><li><strong>Attractive remuneration:</strong>&nbsp;You will be paid in accordance with the collective agreement, which provides for an attractive basic salary as well as vacation and Christmas bonuses.</li><li><strong>Flexible and mobile working:</strong>&nbsp;We offer you flexible working (time) models to enable the right balance between mobile working and office presence.</li><li><strong>Company pension scheme and lifetime working time account:</strong>&nbsp;We support you with a company pension scheme as well as a lifetime working time account, enabling various models of individual life planning, e.g. early retirement or a sabbatical.</li><li><strong>WEPA Academy:</strong>&nbsp;With our holistic training concept we identify and facilitate personal career and development opportunities. Qualified and committed employees are and remain the most important success factor for WEPA.</li><li><strong>Sustainable personnel policy:</strong>&nbsp;A low fluctuation rate and long periods of employment characterise working at WEPA.</li><li><strong>Health &amp; Wellbeing:</strong>&nbsp;You can expect a wide range of health activities, cooperation with various fitness studios and the external employee support programme OTHEB.</li></ul><p>&nbsp;</p><p>The benefits shown may vary slightly depending on the position and location.</p><div>&nbsp;</div><div>&nbsp;</div>",
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