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Demand Generation Marketing Manager

Hhaexchange · New York City Metropolitan Area · Hybrid · Active · $115,000–$130,000 / year · Lever

Job facts

Field	Value
Company	Hhaexchange
Title	Demand Generation Marketing Manager
Normalized title	-
Department / team	Marketing / Demand Generation
Location	New York City Metropolitan Area, United States
Work model	Hybrid / Hybrid
Employment type	Full Time
Salary	$115,000–$130,000 / year
Status	active
ATS provider	Lever
Posted / first seen	2026-05-11 / 2026-05-29
Changed / last seen	2026-05-29 / 2026-06-19

Related slices

Page	What it contains	Open
Company jobs	Active postings from Hhaexchange.	Open
Company breakdowns	Role, location, ATS, and work model facets for this company.	Open
ATS provider jobs	Active postings observed through Lever.	Open
Provider filtered search	The same provider as a filtered job collection.	Open
City jobs	Active postings in New York City Metropolitan Area.	Open
Department jobs	Active postings in Marketing.	Open
Work model jobs	Active Hybrid postings.	Open
Lifecycle events	Open, update, close, and reopen events for this posting.	Open
Original posting	Canonical source or apply URL captured from the ATS.	Open

Linked records

Company	Hhaexchange
Source	4381073e-590b-49bf-a33a-99690844b917
ATS provider	Lever

Description

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states. The Demand Generation Marketing Manager owns the top-of-funnel growth engine for new logo acquisition. This role is directly accountable for driving high-intent demand across digital channels, turning the public website into a measurable conversion system, and translating marketing investment into qualified pipeline and revenue. Beyond channel execution, this person runs a structured experimentation program, owns full-funnel analytics from traffic through Closed Won, and partners closely with Sales to continuously tighten the handoff between marketing activity and bookings. This is a high-impact role for a commercially minded marketer who is comfortable owning pipeline performance and using data to drive decisions. This is a hybrid position for members located in New York City Metro areas, with expectations to work onsite 3 days per week to support collaboration and engagement. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The base salary range for this US-based, full-time, and exempt position is $115,000 - $130,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs. HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law. Essential Job Duties Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets. Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest. Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation. Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels. Translate positioning into performance — partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity. Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) — continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage. Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue. Analyze full-funnel performance (traffic → MQL → Opp → Closed Won) and turn insights into weekly optimization actions. Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings. Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively. Other Job Duties Other duties as assigned by supervisor or HHAeXchange leader. Travel Requirements Travel up to 10%, including overnight travel Required Education, Experience, Certifications and Skills Education: Bachelor’s degree required Experience: 5–8+ years in growth marketing, performance marketing, or demand generation Experience owning digital acquisition in a B2B SaaS environment preferred Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals. Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration. Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction. Skills: Strong revenue orientation and understanding of pipeline math Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms Deep understanding of website conversion optimization and experimentation Experience running structured A/B testing programs Analytical mindset with ability to turn data into action Strong cross-functional collaboration skills Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments. Other Requirements: Ability to operate in fast-paced, high-accountability environments Comfortable challenging messaging and positioning when conversion signals are weak Thinks in pipeline math, not campaign metrics — every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks. Bias toward experimentation — you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition. Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow. Strong communicator — can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.

Full job record

Job ID	fc572c6de7e6b1fd51876bed929afa7b75874817
Org ID	215cfdb1-1be5-4171-9df0-de1fe1c07437
Source ID	4381073e-590b-49bf-a33a-99690844b917
Board ID	4381073e-590b-49bf-a33a-99690844b917
Provider	lever
Provider Job Key	b6206812-8e46-4b4b-97bd-9a2913c18958
Title	Demand Generation Marketing Manager
Normalized Title	—
Status	active
Active	yes
Location Text	New York City Metropolitan Area
Department	Marketing
Team	Demand Generation
Employment Type	Full Time
Workplace Type	hybrid
Remote Policy	hybrid
Country	United States
Region	—
City	New York City Metropolitan Area
Salary Raw	salary range for this US-based, full-time, and exempt position is $115,000 - $130,000, not including variable compensation
Salary Min	115,000
Salary Max	130,000
Salary Currency	USD
Salary Period	year
Source URL	https://jobs.lever.co/hhaexchange/b6206812-8e46-4b4b-97bd-9a2913c18958
Apply URL	https://jobs.lever.co/hhaexchange/b6206812-8e46-4b4b-97bd-9a2913c18958/apply
First Seen At	2026-05-29 07:02:21Z
Last Seen At	2026-06-19 07:55:51Z
Last Checked At	2026-06-19 07:55:51Z
Last Changed At	2026-05-29 07:02:21Z
Inactive At	—
Source Posted At	2026-05-11 13:42:15Z
Source Updated At	—
Raw Payload Uri	s3://job-postings-prod-raw-590183727216/raw/provider=lever/board=hhaexchange/date=2026-06-19/2026-06-19T07-55-51-195Z-c878c74736e095bad70b6e59397600e75fe0d121e85a7c2ace8a716f24156176.json

Event Fields

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Parsed Structured

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Extensions

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Native Structured

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    {
      "text": "Essential Job Duties",
      "content": "<ul style=\"list-style-type: disc;\">\n<li>\n<ul style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: black;\">Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets.</span></li>\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: black;\">Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Translate positioning into performance — partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) — continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Analyze full-funnel performance (traffic → MQL → Opp → Closed Won) and turn insights into weekly optimization actions.</span></li>\n<li style=\"margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings.</span>\n<ul style=\"list-style-type: circle; margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively.</span></li>\n\n\n\n\n</ul></li></ul></li></ul>"
    },
    {
      "text": "Other Job Duties",
      "content": "<div>\n\n<li>Other duties as assigned by supervisor or HHAeXchange leader.</li>\n\n</div>"
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      "text": "Travel Requirements",
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      "text": " Required Education, Experience, Certifications and Skills",
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line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Experience owning digital acquisition in a B2B SaaS environment preferred</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction.</span></li>\n\n\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Skills: </span>\n<ul style=\"list-style-type: circle; margin-top: 0in; margin-bottom: 8.0pt;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Strong revenue orientation and understanding of pipeline math</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Deep understanding of website conversion optimization and experimentation</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Experience running structured A/B testing programs</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Analytical mindset with ability to turn data into action</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Strong cross-functional collaboration skills</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments.</span></li>\n\n\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Other Requirements:</span>\n<ul style=\"list-style-type: circle; margin-top: 0in; margin-bottom: 8.0pt;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Ability to operate in fast-paced, high-accountability environments</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Comfortable challenging messaging and positioning when conversion signals are weak</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Thinks in pipeline math, not campaign metrics — every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Bias toward experimentation — you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Strong communicator — can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.</span></li>\n\n\n\n\n</ul></li></ul></li></ul></li></ul></li></ul>"
    }
  ],
  "country": "US",
  "createdAt": 1778506935234,
  "updatedAt": null,
  "categories": {
    "team": "Demand Generation",
    "location": "New York City Metropolitan Area",
    "commitment": "Full Time",
    "department": "Marketing",
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