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    "requisitionDescription": "<div><div><p style=\"line-height: 1.15;\" id=\"isPasted\"><strong>Job Title</strong>: Maketing Creative - Employee #1 in Our Marketing Department</p><p><strong>Reports To</strong>: Director, Sales</p><p><strong>Location</strong>: Oklahoma City, Houston, Remote</p><p><strong>Date</strong>: 7/20/2025</p><p><strong>Version</strong>: 1.0</p><hr><p><br></p><h2>About the Role</h2><p>Most marketing jobs are about optimizing existing campaigns. This one is about <strong>proving marketing works in the first place.</strong></p><p>We&#39;re a 40-year-old startup in oil &amp; gas services that&#39;s grown to become one of the largest in our space without a single marketing hire. Pure word-of-mouth, direct sales, and delivering results that speak for themselves. Now we&#39;re using AI and ML to completely transform what we do&mdash;and we&#39;re ready to see what happens when we actually tell that story.</p><p>Here&#39;s what makes this different: You won&#39;t be the junior person executing someone else&#39;s strategy. You&#39;ll be the person <strong>writing the strategy.</strong> You won&#39;t be managing campaigns for crowded markets&mdash;you&#39;ll be figuring out how to market breakthrough AI technology to people who operate <strong>billion-dollar drilling projects.</strong></p><p>This is for someone who gets excited by <strong>blank canvases</strong>. Who sees &quot;we&#39;ve never done marketing before&quot; as the opportunity of a lifetime, not a red flag. Who wants to learn an industry where the stakes are real, the technology is cutting-edge, and the problems are fascinating.</p><hr><p><br></p><h2>What You&#39;ll Build</h2><ul><li><p>Our entire marketing presence from the ground up&mdash;website, messaging, content strategy, lead generation</p></li><li><p>Campaigns that translate revolutionary AI applications into compelling business cases</p></li><li><p>Relationships with industry publications, conference organizers, and thought leaders</p></li><li><p>Systems that turn our technical breakthroughs into market-leading content</p></li><li><p>Processes that actually support our sales team (instead of generating junk leads)</p></li><li><p>A marketing function that proves its value every quarter</p></li></ul><hr><p><br></p><h2>You Should Apply If</h2><ul><li><p>You&#39;re energized by <strong>ambiguity and building from zero</strong></p></li><li><p>You can write clearly about complex, technical subjects</p></li><li><p>You&#39;ve managed projects with real deadlines and measurable outcomes</p></li><li><p>You&#39;re curious about industries beyond typical tech and consumer brands</p></li><li><p>You want to work directly with leadership and see immediate impact from your work</p></li><li><p>You&#39;re comfortable being the expert on something you&#39;re learning as you go</p></li><li><p>You&#39;re a <strong>self-starter who will immerse yourself in our story</strong>&mdash;past, present, and future&mdash;without needing your hand held</p></li></ul><hr><p><br></p><h2>What You&#39;ll Get</h2><ul><li><p>Complete <strong>ownership of our marketing strategy and execution</strong></p></li><li><p>Direct access to executives, engineers, and 40 years of industry knowledge</p></li><li><p>Budget to test ideas, attend conferences, and build what actually works</p></li><li><p>The chance to prove that great marketing can accelerate adoption of transformative technology</p></li><li><p>Experience that most marketers never get: <strong>building something entirely new that actually matters</strong></p></li></ul><hr><p><br></p><h2>The Reality</h2><p>This journey will challenge you: learning our industry, building our marketing function from scratch, and proving its worth. You&#39;ll need to be in leadership&#39;s hip pocket&mdash;asking critical questions and pushing us to clarify our vision. We&#39;ll support you, but <strong>you&#39;re driving this</strong>. If you want a role where you <strong>pioneer a function, build a legacy</strong>, and directly create results that redefine a company&#39;s growth, this is it.</p><p><strong>Are you ready to make that kind of impact?</strong></p><p><br></p></div></div>\n",
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