Home › Companies › Hasbro › Senior Manager, Global Consumer Marketing - Toys and Games
Senior Manager, Global Consumer Marketing - Toys and Games
Hasbro · United States · On Site · Active · $139,500–$209,300 / year · Greenhouse
Job facts
| Field | Value |
|---|---|
| Company | Hasbro |
| Title | Senior Manager, Global Consumer Marketing - Toys and Games |
| Normalized title | - |
| Department / team | MARKETING -CMO |
| Location | United States |
| Work model | On Site |
| Employment type | - |
| Salary | $139,500–$209,300 / year |
| Status | active |
| ATS provider | Greenhouse |
| Posted / first seen | 2026-05-28 / 2026-05-29 |
| Changed / last seen | 2026-06-03 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Hasbro. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Greenhouse. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in MARKETING -CMO. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Hasbro |
| Source | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| ATS provider | Greenhouse |
Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
The Senior Manager, Global Consumer Marketing - Toys and Games helps develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products. The Sr Manager Global Brand Development & Marketing will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - all in an effort to present something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands stand out.
Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.
A day in the life of a Senior Manager, Global Consumer Marketing - Toys and Games
Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition, and channel mix.
Lead day to day program management with internal and external partners, agencies, and licensors, keeping work aligned, on brief and moving.
Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams.
Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI.
Deliver region ready assets , toolkits and calendars that enable adoption and adaptation at speed without fragmentation.
Define KPIs, track performance and consumer signals , and recommend optimizations and investment shifts to maximize impact.
Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization.
Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets.
Work with Brand Creative for visual and tonal continuity across events, activations, platforms, and content.
Synthesizes insights , plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence.
Coach junior team members and help improve ways of working that raise quality, clarity, and speed
Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers.
What you’ll bring:
Education: Bachelor’s degree in marketing, communications, business, or related field. MBA a plus.
7+ years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi-channel campaigns. Toy, Game or Licensing experience a plus though not required.
Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing.
Channel fluency across media, social and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
Global experience and comfort partnering across regions and time zones while maintaining brand cohesion.
Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling stories.
Proven budget stewardship and scenario planning with A&P ownership at the program level.
Collaboration and influence skills that align diverse partners and keep complex initiatives moving.
Communication excellence as a clear writer, presenter, and editor with executive ready polish.
People leadership experience managing direct reports and developing talent.
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range $139,500 — $209,300 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Full job record
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| Org ID | 7051691f-557d-4096-b408-e493ecd11df9 |
| Source ID | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| Board ID | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| Provider | greenhouse |
| Provider Job Key | 4252694009 |
| Title | Senior Manager, Global Consumer Marketing - Toys and Games |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | United States |
| Department | MARKETING -CMO |
| Team | — |
| Employment Type | — |
| Workplace Type | on_site |
| Remote Policy | — |
| Country | United States |
| Region | — |
| City | — |
| Salary Raw | Pay Range $139,500 — $209,300 USD Employees may be eligible for annual and long-term incenti |
| Salary Min | 139,500 |
| Salary Max | 209,300 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://job-boards.greenhouse.io/hasbro/jobs/4252694009 |
| Apply URL | https://job-boards.greenhouse.io/hasbro/jobs/4252694009 |
| First Seen At | 2026-05-29 23:02:04Z |
| Last Seen At | 2026-06-06 07:34:45Z |
| Last Checked At | 2026-06-06 07:34:45Z |
| Last Changed At | 2026-06-03 11:21:17Z |
| Inactive At | — |
| Source Posted At | 2026-05-28 15:07:06Z |
| Source Updated At | 2026-06-02 23:51:26Z |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=greenhouse/board=hasbro/date=2026-06-06/2026-06-06T07-34-44-400Z-4bd05e66c64dbf3f903f3188020c03a5cbc853ad216b84f3b83154e19b629b43.json |
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