Content Lead

{
  "content_hash": "16fbf9855c1908f3314836b97c07effd8faab7f91b877c30ffdab980f5d92a91",
  "source_hash": "a4aa8fbeacca4f62cd4d8bb87e38171638696c6fe900d0664a2869f3e08560b1",
  "last_changed_at": "2026-05-29T07:02:24.415Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Austin, TX",
    "city": "Austin",
    "region": "TX",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T07:57:03.162Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Austin, TX",
      "city": "Austin",
      "region": "TX",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.9
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": "on_site",
  "salary_currency": null
}

{}

{
  "lists": [
    {
      "text": "What you’ll do",
      "content": "<div>\n\n<li>Build and own Handoff’s content strategy, from ideation to execution and performance tracking.</li>\n<li>Develop a repeatable content playbook that drives scalable growth across SEO and other channels.</li>\n<li>Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.</li>\n<li>Partner with Product, Sales, and Customer Success to translate real user insights into content.</li>\n<li>Establish clear KPIs and reporting to measure content performance and inform decisions.</li>\n<li>Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.</li>\n<li>Run structured experiments across content formats, channels, and messaging to drive continuous improvement.</li>\n<li>Collaborate with content marketers and external contributors to scale production effectively.</li>\n<li>Continuously refine strategy based on performance data, market trends, and company priorities.</li>\n\n</div>"
    },
    {
      "text": "About you",
      "content": "<div>\n\n<li>5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.</li>\n<li>Proven track record of building and scaling content strategies or playbooks that drive measurable growth.</li>\n<li>Strong copywriting skills, with the ability to produce and evaluate high-quality written content.</li>\n<li>Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.</li>\n<li>Experience working cross-functionally with product, sales, or customer-facing teams.</li>\n<li>Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.</li>\n<li>Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.</li>\n<li>High ownership and bias toward action in fast-paced, evolving environments.</li>\n<li>Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.</li>\n<li>Bonus: Exposure to product marketing, storytelling, or technical product education</li>\n\n</div>"
    },
    {
      "text": "What we offer",
      "content": "<div>\n\n<li>Competitive Salary + Equity</li>\n<li>Unlimited Paid Time Off (PTO)</li>\n<li>401(k)</li>\n<li>Medical, Dental &amp; Vision Insurance</li>\n<li>Life &amp; Disability Insurance</li>\n<li>Flexible Spending Account (FSA)</li>\n<li>Dependent Care FSA (DC FSA)</li>\n<li>Relocation Allowance</li>\n<li>Top-Notch Equipment - Choose your laptop!</li>\n<li>Team Offsites</li>\n\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1774278455738,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "Austin, TX",
    "commitment": "Full-time Employee",
    "allLocations": [
      "Austin, TX"
    ]
  },
  "salaryRange": null,
  "workplaceType": "onsite"
}