Integrated Marketing Manager

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    "datePosted": "2026-06-05",
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    "description": "<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Competitive Benefits • Fitness Center Reimbursement • Product Discounts</span></span><br></p>\n<p>*This is a hybrid role based out of/near Fargo, ND or Chicago IL.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Who We Are:</span></span></p>\n<p><span>Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.</span><span> </span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">About the Role:</span></span></p>\n<p><span><span>The Integrated Marketing Manager sits at the intersection of brand strategy, campaign development, and channel execution. This role </span><span>is responsible for</span><span> leading the development of integrated marketing campaign plans that connect brand priorities, business goals, customer insights, and channel strategy into cohesive consumer experiences.</span></span><span> </span></p>\n<p><span><span>You'll</span><span> own the end-to-end planning, development, and coordination of multi-channel campaigns across paid media, email/SMS, social, print, ecommerce, and promotional calendars</span><span>,</span><span> ensuring every touchpoint works together strategically and consistently.</span></span><span> </span></p>\n<p><br><br></p>\n<p><span><span>Working closely with Merchandising, Analytics, Brand, Creative, and Performance teams, </span><span>you'll</span><span> help shape how Swanson shows up in the market by developing integrated campaign strategies, aligning cross-functional teams, and translating brand positioning into measurable marketing programs.</span></span><span> </span></p>\n<p><br><br></p>\n<p><span><span>This is a high-visibility role ideal for a marketer who is equally comfortable building strategic campaign plans, developing creative briefs, managing executional details, and presenting recommendations to leadership. Great marketing </span><span>isn't</span><span> just seen — </span><span>it's</span><span> felt.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You'll Do:</span></p>\n<ul>\n<li><span><span>Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, </span><span>and global), ensuring message consistency and strategic alignment throughout the customer journey.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own campaign planning from concept through execution, including defining campaign </span><span>objectives</span><span>, audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner</span><span> with in-house experts, creative teams, merchandising, and </span><span>channel</span><span> </span><span>leads</span><span> to </span><span>develop</span><span> campaign narratives grounded in product credibility, consumer insights, and brand differentiation.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Champion a \"proof over promise\" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">What We Are Looking For:</span></span></p>\n<ul>\n<li><span><span>5–8 years of marketing experience, with at least 3 years in an integrated marketing, campaign planning, or multi-channel strategy role; DTC or ecommerce experience strongly preferred.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven ability to lead and develop complex, cross-channel campaign plans from strategy through execution.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong strategic thinking skills with the ability to connect brand </span><span>objectives</span><span>, consumer behavior, and channel execution into cohesive campaign programs.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Exceptional written communication skills, including experience writing campaign briefs, messaging frameworks, creative direction, and executive summaries.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience collaborating cross-functionally with brand, creative, merchandising, performance, analytics, and external agency partners in a fast-moving environment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong organizational and project management capabilities with the ability to manage multiple campaigns and priorities simultaneously.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with marketing platforms and project management tools (</span><span>Jira,</span><span> Wrike or similar).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A genuine interest in health, wellness, or consumer packaged good</span><span>s</span><span> and an intuitive understanding of what motivates a health-conscious consumer.</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 14pt\">Strongly P</span><span style=\"font-size: 14pt\">referred:</span></span></p>\n<ul>\n<li><span><span>Experience with subscription or loyalty marketing programs.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Background in a PE-backed or high-growth retail/DTC brand.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with Amazon or third-party marketplace marketing as part of an integrated channel mix.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience building annual or quarterly campaign planning frameworks and integrated go-to-market strategies.</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Why Join Us:</span></span></p>\n<ul></ul>\n<ul>\n<li><span><span>A brand repositioning moment that creates real career-defining work</span><span>, </span><span>not </span><span>maintenance</span><span> marketing.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Collaborative, expert-led team including in-house nutritionists, pharmacists, and scientists who make your campaigns credible by default.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Competitive compensation, comprehensive benefits, and a hybrid work environment in Fargo, ND.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A company that has been doing the right thing for consumers for over five decades and is now telling that story louder.</span></span><span> </span></li>\n</ul>",
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