Marketing Manager

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    "location": {
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    "datePosted": "2026-04-29",
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    "description": "<p><span style=\"font-weight: bold\">About Berkshire Grey</span></p>\n<p>Berkshire Grey is a leader in intelligent robotic automation that transforms supply chain operations for the world’s largest retailers, eCommerce providers, parcel &amp; logistics companies, and manufacturers. Our mission is to deliver industrial-grade robotic solutions that enable faster throughput, improved labor efficiency, and more resilient warehouse and distribution operations.<br><br>Berkshire Grey’s portfolio spans robotic sortation, item picking, and trailer unload solutions, purpose-built to solve real operational challenges at enterprise scale.</p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Role Overview</span></p>\n<p>At Berkshire Grey, marketing is about translating cutting-edge robotics into real-world impact for the world’s most demanding supply chains. We help customers transform fulfillment, e-commerce, and logistics operations through intelligent automation, and our marketing team plays a critical role in telling that story.</p>\n<p>We’re looking for a driven Marketing Manager with a strong sense of ownership who can combine strategic vision with disciplined, hands-on execution. This role is ideal for someone who stays ahead of the curve, cuts through complexity, and consistently turns strategy into measurable results, fast.</p>\n<p>In this individual contributor role, you will play a key part in elevating brand visibility, driving demand, and strengthening Berkshire Grey’s position as a leader in robotic automation.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key</span><span style=\"font-weight: bold\"> Responsibilities</span></p>\n<p><span style=\"font-weight: bold\">Marketing Execution &amp; Campaign Management</span></p>\n<ul>\n<li>Execute end-to-end marketing campaigns across digital and offline channels</li>\n<li>Plan and run events including trade shows, webinars, and conferences</li>\n<li>Manage campaign timelines, deliverables, and cross-channel coordination</li>\n<li>Ensure campaigns are launched on time and aligned with business priorities</li>\n</ul>\n<p><span style=\"font-weight: bold\">Digital Marketing &amp; CRM Management</span></p>\n<ul>\n<li>Manage social media channels and content publishing schedules</li>\n<li>Launch and optimize paid campaigns across platforms (Google, LinkedIn, etc.)</li>\n<li>Build and execute email campaigns and nurture flows</li>\n<li>Maintain CRM system, including workflows, integrations, and lead management</li>\n</ul>\n<p><span style=\"font-weight: bold\">Content, Copywriting &amp; Public Relations</span></p>\n<ul>\n<li>Write and edit marketing copy for websites, emails, ads, and social media</li>\n<li>Produce and coordinate content such as blogs, case studies, videos, and whitepapers</li>\n<li>Draft and distribute press releases and manage media outreach</li>\n<li>Coordinate interviews, speaking opportunities, and monitor media coverage</li>\n</ul>\n<p><span style=\"font-weight: bold\">Website, Lead Generation &amp; Sales Support</span></p>\n<ul>\n<li>Manage website updates, landing pages, and conversion optimization</li>\n<li>Support lead generation programs and pipeline growth initiatives</li>\n<li>Manage and maintain sales collateral (pitch decks, one-pagers, case studies)</li>\n<li>Work cross-functionally with Sales to support deal execution and follow-up</li>\n</ul>\n<p><span style=\"font-weight: bold\">Performance, Operations &amp; Collaboration</span></p>\n<ul>\n<li>Track campaign performance and generate reports and dashboards</li>\n<li>Manage marketing tools and ensure proper tracking and integrations</li>\n<li>Collaborate with internal teams, agencies, and external partners</li>\n<li>Ensure brand consistency across all channels and marketing materials</li>\n</ul>\n<p><span style=\"font-weight: bold\">Qualifications &amp; Experience </span></p>\n<ul>\n<li>5+ years of marketing experience with hands-on execution across campaigns, digital, and events</li>\n<li>Experience managing multi-channel campaigns including email, paid media, social, and webinars</li>\n<li>Proficiency with CRM and marketing automation tools (e.g., HubSpot) and analytics platforms</li>\n<li>Strong copywriting and content development skills across multiple formats and channels</li>\n<li>Experience supporting lead generation, pipeline development, and sales enablement initiatives</li>\n<li>Familiarity with website management, landing pages, and conversion optimization</li>\n<li>Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment</li>\n<li>Strong cross-functional collaboration skills and a data-driven, detail-oriented mindset</li>\n<li>Experience in robotics, automation, or related technical industries is a plus</li>\n</ul>\n<p><br></p>\n<p>Travel: multi-day industry events several times per year (approximately 2–3 times)</p>\n<p><br></p>\n<p>Hybrid: 3-day in-office minimum</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">7010-2601AM</span></p>",
    "compensation": "Base salary range $120k-$160k",
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