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    "requisitionDescription": "<div><p style=\"margin-left:0in;\" data-pasted=\"true\">ABOUT THE ROLE</p><p data-pasted=\"true\">About Us&nbsp;<br>We are a dynamic food service marketing agency dedicated to creating impactful campaigns and delivering exceptional results for our clients. We thrive on innovation, collaboration, and industry expertise to drive success. We&rsquo;re looking for a talented and proactive Digital Strategist to join our team!</p><p>Job Summary</p><p>Connections Foodservice is looking for an Analytics and Insights Manager who lives at the intersection of analytics and storytelling. In this role, you&#39;ll be the analytical backbone of our B2B foodservice marketing operation &mdash; transforming raw data from platforms like GA4, Salesforce, and HubSpot into clear, compelling narratives that drive smarter decisions for our clients and internal teams.</p><p>This isn&#39;t a purely heads-down analyst role. We need someone who can pull the numbers and walk into a (virtual) room with clients or internal leadership and explain what they mean, why they matter, and what we should do next. You&#39;ll own day-to-day marketing performance reporting while also evaluating and championing new tools, methodologies, and visualization that push our reporting capabilities forward.</p><p>If you&#39;re energized by the challenge of making complex data accessible, you&#39;re curious about the foodservice industry, and you want a role where your strategic voice is genuinely heard, this is the seat for you.</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\">RESPONSIBILITIES</p><p data-pasted=\"true\">Reporting &amp; Analytics</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives</li><li style=\"margin-left: 24px;\">Develop and manage dashboards and reports within Salesforce Account Engagement (Pardot) and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment</li><li style=\"margin-left: 24px;\">Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting</li></ul><p>Data Storytelling &amp; Strategy</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes &mdash; not just metrics</li><li style=\"margin-left: 24px;\">Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy &mdash; acting as a trusted analytical partner on both sides</li></ul><p>Tools, Innovation &amp; Thought Leadership</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Serve as an internal champion for data visualization best practices</li><li style=\"margin-left: 24px;\">Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth</li><li style=\"margin-left: 24px;\">Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks &mdash; bringing outside perspective to internal strategy conversations</li></ul><p>Cross-Functional Collaboration</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Partner closely with account, creative, and marketing strategy teams to ensure data is informing &mdash; not just documenting &mdash; campaign decisions</li><li style=\"margin-left: 24px;\">Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact</li></ul><p>Day-to-Day Operations</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables</li><li style=\"margin-left: 24px;\">Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them</li><li style=\"margin-left: 24px;\">Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\">SKILLLS/QUALIFICATIONS</p><p>&nbsp; &nbsp;&nbsp;</p><ul style=\"list-style-type: disc;\" data-pasted=\"true\"><li style=\"margin-left: 24px;\">Two - Five years of experience in a marketing analytics, data statefy, or similar role &nbsp;- preferably in an agency or B2B environment.</li><li style=\"margin-left: 24px;\">Hands-on proficiency with GA4, HubSpot, and Salesforce reporting and analytics</li></ul><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Experience building dashboards and visualizations invarious data tools</li><li style=\"margin-left: 24px;\">Strong ability to communicate data findings to non-technical audiences &mdash; written, visual, and verbal&nbsp;</li><li style=\"margin-left: 24px;\">Experience in or exposure to the foodservice, CPG, or B2B marketing space is a plus</li><li style=\"margin-left: 24px;\">Exceptional written and verbal communication skills, with the ability to present data findings confidently to clients and leadership in a fully remote environment &mdash; through video calls, written reports, and async deliverables&nbsp;</li><li style=\"margin-left: 24px;\">Self-directed with a track record of identifying opportunities for improvement and following through independently&nbsp;</li><li style=\"margin-left: 24px;\">Comfortable operating in ambiguity and building structure where it doesn&#39;t yet exist</li></ul><p><br></p><p>PLEASE NOTE: Acxion Foodservice Inc. reserves the right to change, modify or add to the duties and essential functions at any time.</p><p style=\"margin-left:0in;\"><br></p></div>\n",
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