Digital Marketing Specialist

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    "url": "https://careers-hayward.icims.com/jobs/5224/digital-marketing-specialist/job",
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    "datePosted": "2026-04-27T04:00:00.000Z",
    "description": "<h2>Overview</h2>\n<p>Hayward Flow Control, a division of Hayward Industries (NYSE \"HAYW\"), is a leading manufacturer of industrial thermoplastic valves, actuators, filters, strainers, pumps, bulkhead fittings and controllers for use in water & wastewater treatment, chemical processing, aquatics, and many other industrial process applications. Hayward Flow Control is an ISO 9001:2008 Certified manufacturer.    </p>\n<p>With a rich history in thermoplastics manufacturing, Hayward Flow Control has been a leader in the industrial flow control sector for over 100 years, renowned for our commitment to quality, innovation, and customer success. We are looking for a passionate and driven individual to join our marketing team and contribute to our continued growth.</p>\n<p> </p>\n<p>We are seeking an adaptable Digital Marketing Specialist to join our dynamic team in Clemmons, NC. This is a fantastic opportunity for an early-career marketer who is eager to become a multi-disciplined marketing professional. The ideal candidate will be a proactive all-rounder who thrives on managing a variety of marketing and communications projects, with a strong emphasis on tactical digital execution. Under the guidance of the Senior Marketing Manager, you will play a key role in bridging our traditional marketing efforts with modern strategies, empowering our sales team and enhancing our brand's footprint across both digital and analog marketing channels.</p>\n<h2>Responsibilities</h2>\n<ul>\n <li>Support the planning, execution, and management of general marketing and communications projects from start to finish.</li>\n <li>Setting up and managing customer journeys in Salesforce Marketing Cloud. </li>\n <li>Explore AI tools to assist our sales force with sales enablement and help speed marketing deliverables to support sales opportunities.</li>\n <li>Develop and manage digital campaigns including email contact strategy, small digital ad campaigns including geofencing around trade shows, paid social media campaigns, and other paid media campaigns. </li>\n <li>Design and schedule emails in Salesforce Marketing Cloud to maintain communication with our growing customer base. </li>\n <li>Create, schedule, and manage engaging content across our digital media channels, such as social and programmatic ad platforms, ensuring consistency with our brand voice and strategy.</li>\n <li>Contribute to the creation and optimization of digital content for various platforms, including our website, email campaigns, and YouTube channel.</li>\n <li>Ensure all marketing materials adhere to established branding guidelines, maintaining a high standard of quality and a consistent creative feel.</li>\n <li>Collaborate with cross-functional teams, including sales, product development, and senior leadership, to align marketing initiatives with business objectives.</li>\n <li>Assist in tracking and analyzing the performance of marketing campaigns to identify areas for improvement and report on key metrics.</li>\n</ul>\n<h2>Qualifications</h2>\n<p><strong>Required:</strong></p>\n<ul>\n <li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li>\n <li>1-3 years of professional experience in a digital marketing role. (Exceptional candidates with a strong track record of relevant internships during college will also be considered).</li>\n <li>Demonstrable understanding of core marketing principles and digital marketing channels with attention to detail.</li>\n <li>Excellent written and verbal communication skills, with the ability to craft compelling copy.</li>\n <li>A strong creative eye, with an understanding of branding and visual communication principles.</li>\n <li>A self-starter attitude with a genuine hunger to learn, adapt, and grow across multiple marketing disciplines.</li>\n <li>Occasional travel may be required. Up to 10% travel. </li>\n</ul>\n<p><strong> </strong></p>\n<p><strong>Preferred:</strong></p>\n<ul>\n <li>Working knowledge of digital Marketing Technology (MarTech) platforms (e.g. Salesforce Marketing Cloud, Semrush, Google Analytics, Google Ads, etc.).</li>\n <li>Previous digital marketing experience including email, digital ads, and paid social media campaigns is a strong plus. </li>\n <li>Basic knowledge and experience programming AI agents in Copilot Studio is a plus. For non-experts, a willingness to learn and master this is key to succeeding in this role. </li>\n <li>Previous experience coordinating with external creative and production agencies, including the writing & management of creative briefs. </li>\n <li>Strong business acumen and the confidence to comfortably and professionally interact with senior leaders daily.</li>\n <li>Professional experience in manufacturing or supporting a B2B sales force.</li>\n <li>Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite.</li>\n <li>Experience with video content creation or editing for platforms like YouTube.</li>\n</ul>\n<p>#LI-LS1 </p>",
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