Junior Copywriter

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(34, 34, 34)\">An exciting opportunity has opened up for a strategically-minded <span style=\"font-weight: bold\">Junior Copywriter</span> to join the <span style=\"font-weight: bold\">UCOOK team</span>. This full-time role sits within a fast-paced e-commerce environment and focuses on crafting engaging, conversion-driven content across digital channels.</span><span style=\"color: rgb(34, 34, 34)\"><br></span></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(34, 34, 34)\">While strong short-form copywriting is essential, we are looking for someone who can engage deeply with briefs, contribute thoughtful ideas, and bring a strong sense of creative and strategic input to campaigns. The ideal candidate understands digital marketing, has an interest in performance-driven content (including paid media), and is able to think beyond execution to how work comes together as a whole. </span>The role is based at our office in Woodstock, Cape Town.<br></span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(34, 34, 34); font-weight: bold\">ABOUT US </span><span style=\"color: rgb(34, 34, 34)\">    </span></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Silvertree Brands builds disruptive, purpose-driven consumer and digital brands. Our power brands include UCOOK, Faithful to Nature, PetHeaven and SKOON. We focus on building amazing customer experiences that are “Good for you, good for the planet.” We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial and performance-driven culture enables us to achieve executional excellence. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">UCOOK</span> is a digital, e-commerce business for mealtime solutions. We create 32 new recipes for our customers to choose from each week, and we deliver Meal Kits with fresh, locally-sourced and pre-portioned ingredients to their door. Additionally, we deliver frozen meals, desserts, wine, Weekend Meal Kits and occasions boxes. UCOOK also has a physical store in Cape Town that not only stocks some of our online range, but has a delicious deli and grab &amp; go range, as well as coffee and baked goods. </span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">ABOUT THE ROLE</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: arial, helvetica, sans-serif; font-size: 12pt\">As a Junior Copywriter, you will be responsible for creating compelling, on-brand content across a variety of digital touchpoints, including websites, email marketing, social media, paid media, and in-app messaging. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: arial, helvetica, sans-serif; font-size: 12pt\">You will work closely with the Brand Manager, Junior Marketing Coordinator, Social Media Manager, and Designer to bring campaigns to life. While briefing and campaign direction are led by the marketing team, you will be expected to engage critically with briefs, contribute ideas, support the flow of briefs through the team, and elevate work through your understanding of messaging, audience, and platform.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: arial, helvetica, sans-serif; font-size: 12pt\">This role is ideal for someone who not only writes well, but also thinks creatively, understands marketing context, and enjoys collaborating to produce cohesive, high-impact work.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Core Duties and Responsibilities include but are not limited to the following:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Cross-Platform Copywriting:</span> Develop compelling, conversion-focused copy across digital channels, including email, paid and organic social, web, in-app messaging, and in-store communication.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Campaign &amp; Content Contribution: </span>Engage proactively with campaign briefs, contributing ideas and insights to strengthen messaging and creative direction.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Paid Media &amp; Performance Copy: </span>Write copy for paid media channels (including Meta and Google Ads), with an understanding of performance-driven messaging and conversion principles.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Brand Storytelling:</span> Craft compelling narratives that reflect UCOOK’s values, products, and customer experience, and resonate with the target audience.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Social Media Content:</span> Develop social media copy to support social assets, including captions, scripts, and content ideas, with an understanding of platform trends and audience engagement.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Innovative Experimentation:</span> Constantly seek new ways to surprise, delight, and engage our audience with fresh and innovative copy.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Voice &amp; Tone:</span> Adapt to the unique voice, tone, and character of the brand, and channel, ensuring consistency and authenticity.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Creative direction:</span> Contribute to brainstorm sessions and campaign ideation. Ensure all copy aligns with brand tone, positioning, and business objectives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Creative Collaboration: </span>Work closely with designers and the broader creative team to ensure alignment between copy and visual execution. Contribute to the overall look and feel of campaigns by considering how messaging and design come together.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Workflow</span>: Communicate clearly with designers, brand team, and project managers. Coordinate timelines, resources, and deliverables to ensure all work is completed on time, and aligned to brief. Maintain an up-to-date task diary and manage deadlines.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Marketing Support:</span> Keep all marketing documentation and folders organised and up to date. Support the marketing team with ad hoc administrative tasks to ensure smooth departmental operations.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">KEY REQUIREMENTS</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Qualification &amp; Experience</span></p>\n<ul>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">1-3 years of experience in digital copywriting, content, or social media</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience within e-commerce, food, or direct-to-consumer brands is advantageous</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Exposure to paid media (Meta/Google Ads) and/or performance-driven content is beneficial</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A portfolio showcasing strong brand storytelling, social copy, and campaign work.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Skills &amp; Competencies</span></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Must Have:</span></p>\n<ul>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understanding of digital and social platforms, including websites, email, Instagram, Facebook, Twitter, and TikTok.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A passion for language, with a knack for clever, concise and engaging copy.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to write for multiple channels with a dynamic, flexible voice.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competency with Google Suite.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competency with a project management tool is helpful; ClickUp is preferable.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A meticulous eye for detail.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to be flexible - to manage multiple tasks and meet deadlines in a fast-paced environment.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Advantageous:</span></p>\n<ul>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understanding of paid media and conversion-focused copywriting</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Basic knowledge of SEO or content performance</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience working collaboratively with designers or creative teams</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Soft Skills:</span></p>\n<ul>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Team player who excels in communication.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborative, proactive, and works well across teams.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Creative and innovative thinker.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Driven by customer insights and business objectives.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Self-starter with a commitment to continuous improvement.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Positive, solution-oriented, and adaptable.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong organisational skills with the ability to manage multiple projects simultaneously.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Personal Attributes:</span></p>\n<ul>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Accountable and dependable.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Self-motivated with a strong sense of initiative. </span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proactive, solutions-focused attitude with the ability to work both independently and as part of a team.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Calm under pressure and adaptable to changing priorities.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Professional and courteous approach in stakeholder engagements.</span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Respect for policies and processes. </span></li>\n<li><span style=\"color: rgb(13, 13, 13); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Eager to learn and stay abreast of consumer and marketing trends and developments, particularly in the food and e-commerce space.</span></li>\n</ul>",
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