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    "requisitionDescription": "<div><div><div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;' id=\"isPasted\"><strong>ENTERPRISE: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</strong>We-Ko-Pa Casino Resort</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>JOB TITLE: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong>WCR<strong>&nbsp;</strong>Marketing Director</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'>&nbsp;&nbsp;</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>DEPARTMENT NAME: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</strong>WCR Marketing</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>REPORTS TO:</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;WCR Casino Resort General Manager</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>SALARY: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;DOE</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>POSITION STATUS: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Regular Full-Time, FLSA EXEMPT</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong>HOURS PER WEEK:</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 40&nbsp;</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'>&nbsp;</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong><u>JOB DESCRIPTION:&nbsp;</u></strong></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><span style=\"font-size: 18px;\">The Marketing Director is responsible for the development and execution of strategic marketing plans and overall brand management for We-Ko-Pa Casino Resort. The objective is to support revenue generation across the casino resort property with measurable, brand, targeted, and segmented, consumer-driven marketing. The job requires an in-depth understanding of the casino resort, its competitive environments, multi-channel communications, and best practices in the areas of brand development, direct response and relationship marketing, consumer promotion, and analytics. The Director will lead the integration of traditional and digital advertising media, email, direct mail, brand marketing, and player development to drive occupancy and ROI.</span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong><u>ESSENTIAL DUTIES:</u></strong></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;font-weight:bold;'><span style=\"font-family:Calibri;font-weight:normal;\"><strong><span style=\"font-size: 18px;\">Essential Duties may include tasks, knowledge, skills, and other characteristics. This list of tasks is ILLUSTRATIVE ONLY and does not comprehensively list all functions and tasks performed by position in this class.</span>&nbsp;</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size:16px;color:black;\">Provide exceptional guest service to both external and internal guests by maintaining and exhibiting the&nbsp;</span></li><li><span style=\"font-size:16px;color:black;\">We-Ko-Pa Way: Smile and Greet; Name and Meet; Thank you and Goodbye.</span></li><li><span style=\"font-size:16px;color:black;\">Provide overall strategic marketing direction for the We-Ko-Pa Casino Resort including all advertising, customer relationship marketing, public relations, online and email marketing, promotions, and sponsorships.</span></li><li><span style=\"font-size:16px;color:black;\">Functions as primary database expert for targeting the right customer segments with marketing offers that profitably change consumer behavior.</span></li><li><span style=\"font-size:16px;color:black;\">Provide strategic direction and leadership including research, reporting, and analysis to guide future planning.</span></li><li><span style=\"font-size:16px;color:black;\">Develop direct marketing campaigns, track their performance, and make adjustments as needed to ensure optimal profitability.</span></li><li><span style=\"font-size:16px;color:black;\">Provides analysis and recommendations that introduce new opportunities for revenue generation and cost reduction.</span></li><li><span style=\"font-size:16px;color:black;\">Assist all property departments in achieving department goals through cohesive and efficient marketing support as needed.</span></li><li><span style=\"font-size:16px;color:black;\">Create Special Events to increase property visitation.</span></li><li><span style=\"font-size:16px;color:black;\">Help develop the entertainment strategy for the property.</span></li><li><span style=\"font-size:16px;color:black;\">Ensures accuracy and integrity of all offers, customer lists, and customer records. &nbsp; Oversees all appropriate system set-up processes for offer validation and tracking and team member training for all marketing programs.</span></li><li><span style=\"font-size:16px;color:black;\">Develop and support web marketing strategies and interpret web performance metrics.</span></li><li><span style=\"font-size:16px;color:black;\">Further develop, maintain, and leverage property databases for targeted email, social media, and SMS campaigns employing campaign management, customer profiling, message customization, and predictive modeling.</span></li><li><span style=\"font-size:16px;color:black;\">Identify and execute partnership opportunities that bring new customers&rsquo; databases to We-Ko-Pa Casino Resort.&nbsp;</span></li><li><span style=\"font-size:16px;color:black;\">Partner with the HR Talent Acquisition team to create employer branding strategies.</span></li><li><span style=\"font-size:16px;color:black;\">Oversee all marketing advertising budgets; including appropriate budget reviews and verify all invoices received are accurate.</span></li><li><span style=\"font-size:16px;color:black;\">Research and resolve guest challenges to ensure satisfaction and evaluate operations for improvement.</span></li><li><span style=\"font-size:16px;color:black;\">Perform other job-related duties as assigned.</span></li></ul><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'>&nbsp;</p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><strong><u>MINIMUM QUALIFICATIONS:</u></strong></p><ul style=\"list-style-type: disc;\"><li><span style=\"line-height:115%;font-size:16px;color:black;\">Bachelor&rsquo;s Degree in Business, Marketing, Finance, or a related field is preferred. MBA preferred.&nbsp;</span></li><li><span style=\"font-size:16px;color:black;\">A minimum of 5 years of experience in Marketing, Advertising, Direct Marketing, Digital, Social, or related media experience is required.&nbsp;</span></li><li><span style=\"font-size:16px;color:black;\">A minimum of 2 years of director-level or VP-level experience in gaming casino operations is required.</span></li><li><span style=\"font-size:16px;\">Must have a strong player development background.</span></li><li><span style=\"font-size:16px;\">Experience with branding, customer loyalty programs, and customer demographic strategies.</span></li><li><span style=\"font-size:16px;\">Must be highly proficient with Microsoft Office applications (Excel, Word, PowerPoint, and Outlook) and player tracking/player development information systems.</span></li><li><span style=\"font-size:16px;color:black;\">Ability to multitask and prioritize departmental functions to meet deadlines.</span></li><li><span style=\"font-size:16px;color:black;\">Strong leadership qualities and sound judgment with effective decision-making and problem-solving skills.</span></li><li><span style=\"font-size:16px;color:black;\">Strong analytical and Strategic planning skills.</span></li><li><span style=\"font-size:16px;color:black;\">Excellent organizational skills to function effectively under time constraints and within established deadlines, with particular attention to detail.</span></li><li><span style=\"font-size:16px;color:black;\">Excellent written and verbal communication skills.</span></li><li><span style=\"font-size:16px;color:black;\">Excellent guest service skills.</span></li><li><span style=\"font-size:16px;color:black;\">Able to lead and mentor a team.</span></li><li><span style=\"font-size:16px;color:black;\">Must always maintain a professional appearance.</span></li><li><span style=\"font-size:16px;color:black;\">Must be able to work varied shifts, including weekends and holidays.</span></li><li><span style=\"font-size:16px;color:black;\">Able to obtain and maintain a State Tribal license (including extensive background check).</span></li><li><span style=\"font-size:16px;color:black;\">Must pass a pre-employment drug test.</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:16px;font-family:\"Times New Roman\",serif;font-weight:bold;'><u>INDIAN PREFERENCE:</u></p><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:16px;font-family:\"Times New Roman\",serif;font-weight:bold;text-align:justify;background:white;vertical-align:baseline;'><span style=\"color:black;font-weight:normal;\">Preference will be given to qualified applicants who are members of federally recognized Indian tribes. &nbsp;To be considered for Indian Preference, you must submit your Certificate of Indian Blood (CIB) with your application.</span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:16px;font-family:\"Times New Roman\",serif;font-weight:bold;text-align:justify;background:white;vertical-align:baseline;'><br></p><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:16px;font-family:\"Times New Roman\",serif;font-weight:bold;text-align:justify;background:white;vertical-align:baseline;'><br></p></div></div></div>\n",
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