Marketing Coordinator

{
  "content_hash": "25d5140f3e5c6dfcdba972776cfc26589d4f7d75862cc5baa769e6df9b09f764",
  "source_hash": "36e21bdb8fe130b19872c85d3addd14c287e0ca4641a59a620dd30295ae148f1",
  "last_changed_at": "2026-05-30T05:46:38.135Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Georgetown, Section Houston, BHF, Guyana",
    "city": "Georgetown",
    "region": "Section Houston",
    "country": null,
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T10:25:24.415Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Georgetown, Section Houston, BHF, Guyana",
      "city": "Georgetown",
      "region": "Section Houston",
      "country": null,
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": []
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": null,
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "86",
    "isRemote": null,
    "location": {
      "city": "Georgetown",
      "state": "Section Houston"
    },
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "province": null
    },
    "departmentId": "18644",
    "locationType": "0",
    "jobOpeningName": "Marketing Coordinator",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": "Georgetown",
      "state": "Section Houston",
      "postalCode": "BHF",
      "addressCountry": "Guyana"
    },
    "datePosted": "2026-05-26",
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "countryId": null
    },
    "description": "<p><span style=\"font-weight: bold\">Job Summary </span></p>\n<p><br></p>\n<p>The Marketing Coordinator will support the execution of regional and national marketing campaigns. You will be responsible for coordinating vehicle launch events, managing digital ad spend for new/used inventory, and ensuring brand consistency across showroom displays and online platforms. The ideal candidate understands the automotive buying cycle (awareness to test drive) and can manage the fast-paced demands of vehicle inventory changes.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Campaign &amp; Inventory Marketing</span><br></p>\n<p><br></p>\n<ul>\n<li>Coordinate monthly promotional campaigns for new, used, and Certified Pre-Owned (CPO) vehicles based on current inventory levels and manufacturer incentives.</li>\n<li>Manage the creation of vehicle-specific digital assets (videos, landing pages, social posts) for new model launches.</li>\n<li>Work with sales teams to ensure \"featured vehicles\" are accurately reflected on the website, third-party sites and social media.</li>\n<li><span style=\"font-size: 12pt\">Develop, manage and optimise integrated campaigns including paid, owned and earned channels</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Dealership &amp; Event Coordination</span><br></p>\n<p><br></p>\n<ul>\n<li>Plan and execute in-person and virtual events (e.g., \"Midnight Madness\" sales events, Test Drive Days, Electric Vehicle (EV) education seminars).</li>\n<li>Order and manage Point of Purchase (POP) materials, showroom signage, and window stickers.</li>\n<li>Liaison between corporate marketing and individual dealerships to ensure local co-op advertising funds are utilized correctly.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"> Digital &amp; Social Media</span><br></p>\n<p><br></p>\n<ul>\n<li>Manage social media calendars (Instagram, TikTok, Facebook, LinkedIn) featuring inventory spotlights, behind-the-scenes service center content, and customer testimonials.</li>\n<li>Monitor online reviews (Google) and coordinate responses with the customer service team.</li>\n<li>Assist in SEO strategy for service department keywords (e.g., \"oil change near me\" or \"brake repair\").</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Analytics &amp; CRM</span></p>\n<p><br></p>\n<ul>\n<li>Track campaign performance (click-through rates, form fills, showroom visits) using Google Analytics and dealership CRM tools </li>\n<li>Generate monthly lead source reports to identify which marketing channels are selling the most cars.</li>\n<li>Manage email drip campaigns for service appointment reminders and lease-end offers.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Creative &amp; Production</span></p>\n<p><br></p>\n<ul>\n<li>Write copy for brochures, radio ads, direct mailers, and digital banners.</li>\n<li>Coordinate with photographers/videographers to shoot high-quality vehicle walkarounds and 360-degree interior views.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Qualifications</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Required:</span></p>\n<ul>\n<li>Bachelor’s degree in Marketing, Communications, or Advertising (or 2+ years equivalent experience).</li>\n<li>1-3 years of marketing experience (automotive, retail, or agency experience preferred).</li>\n<li>Proficiency in Microsoft Office (Excel, PowerPoint) and Canva or Adobe Creative Suite (Photoshop/InDesign).</li>\n<li>Experience with social media management tools (Meta Business Suite, Hootsuite, or Sprout Social).</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Preferred (Automotive Specific):</span></p>\n<ul>\n<li>Familiarity with <span style=\"font-weight: bold\">Automotive CRM software</span></li>\n<li>Understanding of <span style=\"font-weight: bold\">OEM (Original Equipment Manufacturer)</span> co-op advertising rules.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Competencies</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\">Speed &amp; Agility:</span> Automotive inventory changes daily; you must update ads as soon as a car sells.</li>\n<li><span style=\"font-weight: bold\">Attention to Detail:</span> Must accurately list VINs, trims, and MSRP prices without errors.</li>\n<li><span style=\"font-weight: bold\">Customer-Centric:</span> Ability to write copy that addresses buyer anxiety (financing, reliability) and excitement (speed, safety).</li>\n<li><span style=\"font-weight: bold\">Collaboration:</span> Works well with high-pressure sales teams and service technicians.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Work Environment &amp; Physical Demands</span></p>\n<p><br></p>\n<ul>\n<li>Standard office hours with occasional evening/weekend work for sales events.</li>\n<li>Ability to walk large dealership lots to photograph vehicles (requires standing/walking for up to 2 hours).</li>\n<li>May require driving to satellite dealership locations.</li>\n</ul>",
    "compensation": null,
    "departmentId": "18644",
    "locationType": "0",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Marketing Coordinator",
    "departmentLabel": "Marketing",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Experienced",
    "jobOpeningShareUrl": "https://caribbeanautomotivenetwork.bamboohr.com/careers/86",
    "employmentStatusLabel": "Full-Time"
  }
}