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    "ExternalDescriptionStr": "<p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Answer Engine Optimization Manager is a strategic, hands-on role within Citizens’ Digital Content &amp; Experience Strategy organization. This role is responsible for building and operating Citizens’ Answer Engine Optimization (AEO) Center of Excellence, defining how the brand is discovered, interpreted, and represented across AI-driven search and answer environments.</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">As search evolves from links and clicks to answers, citations, and AI-mediated trust, this role focuses on increasing Citizens’ visibility, accuracy, and authority across answer engines such as Google AI Overviews, ChatGPT, Claude, Perplexity, and emerging platforms, especially across top- and mid-funnel journeys.</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role translates rapidly evolving search dynamics into practical standards, playbooks, and insights that cross-functional can consistently apply.</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">This role partners deeply with Content Strategy, SEO, Social Media, Web Strategy, Brand, PR, Digital Media, Paid Search, Analytics, Product, Technology, Legal, Risk, and Compliance teams to shape how Citizens’ knowledge (expertise, product details, and thought leadership) is structured, governed, measured, and surfaced. Success is measured by trusted visibility, competitive share of answers, accuracy, and clear influence on customer confidence and business outcomes.</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">The ideal candidate is both strategic and hands‑on: a builder who can set vision, define strategy, influence senior stakeholders, and translate rapidly evolving search and AI dynamics into scalable practices, standards, and measurable results.</span></span></p><hr><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Key Responsibilities</strong></span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Answer Engine &amp; AI Discovery Strategy</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead the evolution of Citizens’ search practice from traffic‑driven SEO to AEO, focused on visibility, authority, and trust across answer engines.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Develop, operationalize, and scale Citizens’ enterprise AEO strategy and roadmap aligned with business priorities.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Educate stakeholders on how to increase Citizens’ visibility, and measure the quality of traffic sourced from answer engine&nbsp;</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Earn cross-functional buy-in, evangelize and implement content and technical AEO best practices.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Analyze how customers encounter Citizens and competitors across answer engines (e.g., Google AI Overviews, ChatGPT, Claude, Meta AI, etc.) and translate insights into actionable strategy.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Develop strong operating routines and drive cross‑functional alignment, goal‑setting, cohesive execution, and shared accountability across partner teams.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Monitor shifts in search behavior, bot activity, AI answer formats, algorithm updates, and system access patterns to identify risk and opportunity.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Synthesize insights into clear, executive‑ready narratives that inform content, product, brand, PR, and experience decisions.</span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Measurement &amp; Search Intelligence</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Define and lead next‑generation AEO measurement frameworks that connect:&nbsp;</span></span><ul style=\"list-style-type: circle;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Visibility:</strong> citations, mentions, share of answers</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Authority:</strong> entity strength and topic‑level ownership</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Impact:</strong> customer confidence, engagement, and downstream business influence (leads, applications, and product consideration including measuring citation and mention share as well as sentiment)</span></span></li></ul></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Build and maintain dashboards that translate complex discovery data into clear insights for senior leaders.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Evangelize actionable insights flowing constantly across content marketing, web development, paid search, social media marketing, PR, and brand marketing.</span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Content Knowledge &amp; Architecture</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Drive cross‑functional alignment to structure Citizens content as authoritative, machine‑readable knowledge that is clear for humans and interpretable by answer engines, in partnership with marketing and technology teams.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Support development of answer‑based content models, including:&nbsp;</span></span><ul style=\"list-style-type: circle;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Definitions, FAQs, comparisons, and decision support</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Explicit attribution, sourcing, and disclosures</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Modular content designed for reliable reuse in AI‑powered experiences</span></span></li></ul></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Apply entity‑based optimization principles to strengthen AI understanding of Citizens’ products, expertise, locations, and brand authority.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure content is factually precise, citation‑ready, compliant, and resilient against AI misrepresentation or hallucination.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Lead the evolution of standards for EEAT, accuracy, and trust signals in AI‑driven discovery environments, including influence across prioritized third‑party and aggregator platforms.</span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Governance, Risk &amp; Cross‑Functional Leadership</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Operate within existing SEO and content governance models while helping define new guardrails for AI‑powered search.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Identify, escalate, and mitigate technical, content, or compliance‑related risks tied to answer engine visibility and discovery.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Ensure discoverability improvements align with security, accessibility, privacy, and regulatory standards.</span></span></li></ul><hr><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Qualifications</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>7-10+ years</strong> of experience in SEO, search strategy, and digital discovery, ideally within financial services or other regulated, YMYL industries.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Deep understanding of answer engines, AEO, AI powered search, and conversational discovery</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Deep understanding of the technical details of AEO as well as answer engines’ impacts on the top and middle of the funnel.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Working knowledge of how LLMs evaluate content quality, authority, and factual consistency.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Experience optimizing answer content (e.g., featured snippets, FAQs, comparisons), including for sensitive or complex topics.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Proven ability to translate complex data into insight, narrative, and strategic recommendation for senior audiences.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Paid search and aggregator experience is a plus but not required.</span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Representative Tools &amp; Analytics (Not Exhaustive)</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Adobe Analytics</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Google Search Console, Ahrefs, Conductor, Screaming Frog</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Familiarity with entity, audience, or influence‑based research tools (e.g., Brandlight, SparkToro) is a plus</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Comfort operating with emerging or ambiguous metrics as standards evolve</span></span></li></ul><hr><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\"><strong>Core Competencies</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Strong cross‑functional collaborator and influencer</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Analytical, strategic thinker with strong synthesis skills</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Comfortable operating in ambiguity and rapid change</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Clear, confident communicator (written and verbal)</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Curious, test‑and‑learn mindset balanced with sound judgment</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">Detail‑oriented with a strong appreciation for risk, governance, and accuracy</span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 10pt; line-height: 115%;\">.</span></span></p><p><strong>Hours &amp; Work Schedule</strong></p><ul><li>Hours per Week: 40</li><li>Work Schedule: M-F 8-5 In Westwood MA, Pittsburgh PA, New York, NY, or Boston MA office 4 days 1 day remote.&nbsp;</li></ul><p>&nbsp;</p><p><strong>Pay Transparency&nbsp;</strong></p><p>The salary range for this position is $131,000 - $171,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.</p><p>We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit <a href=\"https://jobs.citizensbank.com/benefits\"><span style=\"color: blue;\">https://jobs.citizensbank.com/benefits</span></a> .</p><p>&nbsp;</p><p>#LI-Citizens2</p>",
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