Marketing Officer

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    "datePosted": "2023-04-20",
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    "description": "<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Job title: </span></span><span style=\"font-size: 15px; font-family: Arial;\">Marketing Officer</span></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Reports to: </span></span><span style=\"font-size: 15px; font-family: Arial;\">CEO</span></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">FLSA Classification: </span></span><span style=\"font-size: 15px; font-family: Arial;\">Volunteer</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Job purpose</span></span><span style=\"font-size: 15px; font-family: Arial;\"> </span><span style=\"color: #333333; font-size: 15px; font-family: Arial;\">  </span><span style=\"font-size: 15px; font-family: Arial;\"> </span></p>\n<p><span style=\"font-size: 15px; font-family: Arial;\">Responsible for implementing and maintaining the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission. Build and grow LINC’s brand through digital design to be used in emails, social media posts, printed material and website design. Assist in managing LINC’s presence and voice on Instagram, Facebook, and LinkedIn through original content and engagment. </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Duties and responsibilities</span></span></p>\n<p><span style=\"font-size: 15px; font-family: Arial; text-decoration: underline;\">Email/Printed Material Marketing</span></p>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Work closely with LINC team to manage and build a marketing strategy for emails and printed mail. </span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Communicate with all volunteers to build relevant and engaging email content, create artwork and designs for printed material</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Design, create and schedule content for:</span>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Newsletters</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Campaigns and Events </span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">End of Year Giving </span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Impact Reports</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Donor Stewardship Plan</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">LINC letterheads, brochures, and promotional materials</span></li>\n</ol>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Collaborate with CEO to ensure designs align with the brand image and maintain consistency in designs and content across all company platforms.</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Work with Web Developer to oversee the implementation of new content and design on our website</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Learn and utilize email features in our CRM. </span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Work closely with Account Manager to ensure donors’ contact information and audience labels are current prior to sending emails or mailed items.</span>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Maintain Printed Mail Only list and communicate directly with third party printer.</span></li>\n</ol>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Develop and present email marketing reports to Board of Directors quarterly.</span>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Review engagements, clicks, donations, unsubscribed, etc.</span><br></li>\n</ol>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Utilize Google Calendar and CRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts.</span></li>\n</ol>\n<p><span style=\"font-size: 15px; font-family: Arial; text-decoration: underline;\">Social Media: Instagram, Facebook, LinkedIn</span></p>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Collaborate with marketing contractor to design, implement, approve social media strategy to align with business goals and ensure brand consistency</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Research audience preferences and discover current trends</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Review platform analytics and use results to improve marketing strategy </span>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Develop an optimal posting schedule considering web traffic and customer engagement metrics</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Optimize hashtags </span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Provide monthly analytic review on post engagements, shares, followers, etc.</span></li>\n</ol>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Generate creative, engaging content (text, image and video) a minimum of once a week on all three platforms (when we do not have a social media contractor in place)</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Communicate with followers, respond to queries in a timely manner and monitor reviews</span>\n<ol>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Engage in followers posts - comment/re-share posts while maintaining our brand and LINC’s voice</span></li>\n</ol>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Manage and keep each platform profile’s design and content up-to-date (i.e. timeline cover, profile pictures and information)</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Work with Account Manager to connect with past and current donors and volunteers on social media platforms</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Collaborate with Corporate Partnership Officer to connect with organizations and companies who have similar mission, values, goals as Linc Worldwide</span></li>\n</ol>\n<p><br></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Qualifications</span></span></p>\n<ul>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Excellent communication, multitasking, creative and analytical skills</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Critical thinker and problem-solving skills</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Excellent time-management skills, exceptional organizational and technical skills</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy. </span>\n<ul>\n<li><span style=\"font-size: 15px; font-family: Arial;\">A portfolio of previous digital design work to showcase experience and creativity</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Basic knowledge of SEO and keyword research and latest digital marketing trends</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Sense of ownership and pride in your performance and its impact on LINC’s success</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Ability to learn new marketing platforms (CRM)</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Solid knowledge of design software programs, such as Adobe Creative Suite or Canva</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Subject to background check</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Education and Experience</span></span></p>\n<ul>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Bachelor’s in Marketing, Communications, Graphic Design or similar field</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Proven work experience with social media platforms, similar marketing platforms, and/or digital design role</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Solid experience coordinating successful marketing campaigns</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Technology skills</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Content Writing/Graphic Design experience</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Working Conditions</span></span></p>\n<ul>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Willingness to put in more working hours, even at odd times. Minimal travel required.</span></li>\n<li><span style=\"font-size: 15px; font-family: Arial;\">Virtual  </span></li>\n</ul>\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 15px; font-family: Arial;\">Physical requirements</span></span></p>\n<p><span style=\"font-size: 15px; font-family: Arial;\">This position operates remote/virtually. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.</span></p>\n<p><br></p>",
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