Copywriter & Landing Page Optimization (CRO) Specialist

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    "description": "<p>We are seeking for an experienced <span style=\"font-weight: bold\">High-Ticket Copywriter &amp; Landing Page Conversion Rate Optimization (CRO) Specialist</span> who can strategically manage and optimize our entire promotion cycle. In this role, you will be responsible for end-to-end funnel refinement: writing genuine sales copy, building high-converting funnels in GoHighLevel, scripting multi-stage email sequences (educational, short-term, long-term nurture, and VSL scripts), orchestrating high-quality video/presentation content, and optimizing Google and Meta Video Ads.</p>\n<p><br></p>\n<p>If you love creating clean, visually appealing layouts that blend with heart-felt genuine sales copy accompanied by crisp, authentic imagery (no AI-generated people pics), we want to talk to you. Your goal will be to establish immediate value and build trust, guiding visitors with complex trauma, depression, anxiety, PTSD, sexual assault, on multiple meds and not feeling well to invest in our 7, 14, and 21-day health restoration retreats valued between <span style=\"font-weight: bold\">$5,000 and $15,000 CAD</span>. There is also an easier group for a 5, 7, and 9 Day Health Reboot &amp; Cleanse retreats valued between <span style=\"font-weight: bold\">$3,000 and $6,000 CAD.</span></p>\n<p><br><br></p>\n<p>Before you read on further, <span style=\"font-weight: bold\">please watch this short 2 min video compilation</span> of Before and after guests stories. <a href=\"https://share.descript.com/view/OR7WsXRDKCW\" target=\"_blank\" rel=\"noopener noreferrer\">https://share.descript.com/view/OR7WsXRDKCW</a><br><br>Please continue if this is the audience you'd love to use your magical skills for to help us gradually heal more souls.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Brief History</span></p>\n<p>For over 20 years, we have solely relied on just websites to generate leads. Retreats. Currently we have one main brand site and three specialized program websites (Emotional Wellness (HYM Site), Quit Smoking, and Health Reboot/Juice Fasting (YWR Site)).</p>\n<p><br></p>\n<p>Historically, our main website traffic has converted exceptionally well, yielding a <span style=\"font-weight: bold\">25% to 40% registration rate</span> from a few consultations. These individuals arrived better understanding of the service/value and much better prepared to do business.</p>\n<p>Since 2023, we have run extensive paid traffic tests for YWR &amp; HYM websites. In the fall of 2025, we transitioned to driving Google and Facebook Ads traffic to dedicated HYM landing page with a call-to-action (CTA) to book a \"Free Consultation\" and in Apr 2026 launched YWR landing page.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">The Problem:</span></p>\n<p>While these landing pages generate a number of leads, the lead-to-registration conversion rate dropped to <span style=\"font-weight: bold\">under 5%</span>. Our Program Consultants were wasting valuable time sorting through highly unqualified leads (e.g., individuals with no budget, high no-show rates, or casual browsers unaware of our pricing, schedule dates, or physical location). Rather than capturing premium retreat guests, our ad spend has inadvertently turned our intake lines into a free crisis hotline—particularly via Facebook Ads. It was very disappointing.</p>\n<p><br></p>\n<p>We have paused our active Facebook campaigns end of April to step back and re-imagine our strategy. We know the potential of combining paid ads, landing pages, long-form VSLs, and email nurture tracks is massive. However, our current landing pages look unprofessional, feel \"shallow,\" with phone images and fail to appeal to the top 10% income earners who dominate our core target audience on Google Ads.</p>\n<p>We need an expert to help us crack the \"conversion code,\" inject market education into our funnels, and deliver pre-qualified, pre-educated leads who are ready to enroll before they ever get on the phone.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Scope of Work &amp; Current Projects</span></p>\n<p><span style=\"font-weight: bold\">Project YWR: Health Reboot Program </span><span style=\"font-size: 12pt\">(Optimization &amp; Nurture)</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">The Goal:</span> Optimize the existing landing page structure and build a comprehensive long-term email nurture funnel. Need a Master Document of all “tags, workflows” to give a copy to the Program Consultants to properly use it 😊 It’s a mess right now.\n<ul>\n<li><span style=\"font-weight: bold\">Program Site:</span> <a href=\"https://yourwellnessretreat.ca/\" target=\"_blank\" rel=\"noopener noreferrer\">yourwellnessretreat.ca</a></li>\n<li><span style=\"font-weight: bold\">Current Landing Page:</span> <a href=\"https://try.yourwellnessretreat.ca/health-reboot-lp-c\" target=\"_blank\" rel=\"noopener noreferrer\">try.yourwellnessretreat.ca/health-reboot-lp-c</a> <em>(Currently used for Google Ads. It converts, but desperately needs a complete visual, color, and imagery overhaul to eliminate generic AI graphics).</em></li>\n</ul>\n</li>\n<li><span style=\"font-weight: bold\">Deliverables:</span> Redesign layout and imagery, write missing email sequences, and establish workflows for specific user touchpoints (pre-and-post call education, no-shows, cancellations, \"too expensive\" objections, and \"not ready to register\" segments).</li>\n<li><span style=\"font-weight: bold\">Video Sales Letters (VSL):</span> We have recorded scripts available, but the raw production quality is poor. You will help us visualize this content, professionally re-record so it is highly engaging, moving away from a standard, static \"talking head\" format. (some do not even have proper lighting or very poor background)</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Project HYM: Emotional Wellness Program </span>(Optimization &amp; Funnel Unification)</p>\n<ul>\n<li><span style=\"font-weight: bold\">The Goal:</span> Unify isolated marketing assets currently spread across GoHighLevel and Keap, Box doc, Google Sheets into a single, seamless, high-ticket conversion flow.\n<ul>\n<li><span style=\"font-weight: bold\">Program Site:</span> <a href=\"https://www.healyourmind.ca/\" target=\"_blank\" rel=\"noopener noreferrer\">healyourmind.ca</a></li>\n<li><span style=\"font-weight: bold\">Current Landing Page:</span> <a href=\"https://try.healyourmind.ca/ewr-lp-a\" target=\"_blank\" rel=\"noopener noreferrer\">try.healyourmind.ca/ewr-lp-a</a> <em>(this is a long-form  live copy previously tested on Facebook and Google. We have reverted to this version temporarily to sustain base lead flow).</em><br></li>\n</ul>\n</li>\n<li><span style=\"font-weight: bold\">Deliverables: </span><span style=\"font-weight: bold\">Visual Polish:</span> Complete color and layout overhaul. Clean up copy presentation and permanently replace all generic AI imagery with professional visuals.</li>\n<li><span style=\"font-weight: bold\">Master Email/Workflows Blueprint:</span> Create a definitive blueprint map of our complete email funnel. Integrate sequences sitting in Keap (no-shows, cancellations) and in GHL re-engagement campaigns into a unified master workflow.</li>\n<li><span style=\"font-weight: bold\">Value &amp; Education Sequences:</span> Write new post-consultation to long-term nurture campaigns specifically addressing financial objections (\"how to make it possible\" financing options) and design time-sensitive special offer campaigns to accelerate decision-making.</li>\n<li><span style=\"font-weight: bold\">VSL &amp; Social Video Re-imagining:</span> Overhaul our amateur-looking VSL and short-form video strategies. You will layout the concept visualization and project-manage an outsourced videographer whom we will hire to execute your creative vision. The end product must feature high-quality presentation slides and engaging graphics, not just a script read on camera.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Our Tech Stack</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\">CMS/Hosting:</span> WordPress (Avada Theme + Live Builder) hosted via Hostinger.</li>\n<li><span style=\"font-weight: bold\">CRM: </span>Keap Classic (used over 12 years (lots built around it, exploring to potentially move to GHL).</li>\n<li><span style=\"font-weight: bold\">Funnel Infrastructure:</span> Some e-mail sequences on Keap and some on GoHighLevel (used exclusively for landing pages, form captures, opt-in sequences, and initial funnel entry).</li>\n<li><span style=\"font-weight: bold\">Integrations:</span> Make.com (handles custom webhooks mapping GHL leads over to Keap).</li>\n<li><span style=\"font-weight: bold\">Internal Operations:</span> FSPortal (our proprietary in-house custom SaaS, directly integrated with Keap for guest records).</li>\n<li><span style=\"font-weight: bold\">Tracking &amp; Analytics:</span> Stape.io (server-side tracking used for Meta event deduplication across our multi-platform setup), Segmetrics (currently paused), and Mouseflow (user session recording and UX analysis).</li>\n<li><span style=\"font-weight: bold\">Media Production:</span> Descript (video editing) and SproutVideo (video hosting).</li>\n<li><span style=\"font-weight: bold\">Ad Platforms:</span> Google Ads &amp; Meta Business Suite (UTM parameters are fully mapped across Google, GHL, and Keap, though they may require your expert eye to audit exact accuracy).</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Required Skills &amp; Experience</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">High-Ticket Copywriting:</span> Masterful sales copywriting and authentic storytelling skills (both text and video scripts) tailored specifically for visitors searching for health with emotional wellness and/or deep anti-aging, whole body cleansing services in a retreat setting. You write genuine, heart-to-heart professional copy without relying on hollow, hyped marketing buzzwords.</li>\n<li><span style=\"font-weight: bold\">Writing to Visitors with an Emotional Trauma:</span> Proven track record selling or marketing private services ($5K–$15K CAD value) to visitors that can easily be overwhelmed by too much info. The landing page must build concrete concept-proof before the call occurs. NOTE: many do not have money but are sponsored by the family, friends. Very few take out MediCard loans… but many use our in house payments plan.</li>\n<li><span style=\"font-weight: bold\">Visual Layout &amp; CRO Expertise:</span> Strong aesthetic eye for clean, modern, mobile-responsive layout designs. You understand how to balance whitespace, typography, clean color palettes, and real imagery to maximize scannability and reading comprehension across all device types.</li>\n<li><span style=\"font-weight: bold\">Multi-Channel Nurture Design:</span> Ability to blueprint and build logical, complex email in GoHighLevel and/or Keap Classic. We have in house help if needed, to implement the e-mail copy, as long as you provide us the Tags and clear instructions.</li>\n<li><span style=\"font-weight: bold\">Ad Platform Optimization:</span> Functional understanding of Google Ads and Facebook Ads management, specifically matching ad creative and copy directly to target audience landing page expectations.</li>\n<li><span style=\"font-weight: bold\">Creative Project Management:</span> Ability to script, storyboard, and direct external assets (like videographers or slide designers) to bring sleek, modern video layouts to life.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Engagement Terms, Compensation &amp; Timeline</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Project Duration:</span> 2 to 3 Months (Immediate Start).</li>\n<li><span style=\"font-weight: bold\">Contract Type:</span> Milestone-Based Fixed Rate, we'll jointly itemize final deliverables and timeline created on a per project). Subject to your skill set and whether we need to draw on additional professionals, particularly videographer.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">How to Apply</span></p>\n<p>If you have the rare mix of heart-centered storytelling skills, robust data logic, and an eye for high-end conversion design, we want to see your work.</p>\n<p>Please apply with a brief introductory note outlining your relevant high-ticket experience, along with <span style=\"font-weight: bold\">direct links to live landing pages you have personally designed or written</span>, including any conversion rate data or campaign results you are proud to share.</p>",
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