Content Marketing & SEO Specialist

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      "role": "<meta><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">💻 We’re Hiring: Content Marketing &amp; SEO Specialist (Austin, TX — In Office)</span></h3><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">At </span><b><strong style=\"white-space:pre-wrap;\">SelfPublishing.com</strong></b><span style=\"white-space:pre-wrap;\">, we help people turn their ideas into bestselling books — and their books into movements that change lives.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a </span><b><strong style=\"white-space:pre-wrap;\">Content Marketing &amp; SEO Specialist</strong></b><span style=\"white-space:pre-wrap;\"> to help us </span><i><em style=\"white-space:pre-wrap;\">amplify that impact even further</em></i><span style=\"white-space:pre-wrap;\"> by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">This isn’t just about ranking for keywords.</span><br><span style=\"white-space:pre-wrap;\">It’s about creating content that </span><i><em style=\"white-space:pre-wrap;\">moves people</em></i><span style=\"white-space:pre-wrap;\"> — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.</span></p><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">🧭 Mission / Purpose</span></h3><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">Your mission: </span><b><strong style=\"white-space:pre-wrap;\">Grow high-intent organic traffic.</strong></b><br><span style=\"white-space:pre-wrap;\">That means focusing on the people </span><i><em style=\"white-space:pre-wrap;\">most likely</em></i><span style=\"white-space:pre-wrap;\"> to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">We want someone who can </span><i><em style=\"white-space:pre-wrap;\">own</em></i><span style=\"white-space:pre-wrap;\"> growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.</span></p><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">✍️ What You’ll Be Doing</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:16px 0px;line-height:1.38;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Managing </span><b><strong style=\"white-space:pre-wrap;\">on-page SEO</strong></b><span style=\"white-space:pre-wrap;\"> optimizations across existing and new content</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Executing </span><b><strong style=\"white-space:pre-wrap;\">technical SEO fixes</strong></b><span style=\"white-space:pre-wrap;\"> (broken links, schema, internal linking, 301s, etc.)</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Leading </span><b><strong style=\"white-space:pre-wrap;\">backlink acquisition efforts</strong></b><span style=\"white-space:pre-wrap;\"> — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Continuously improving content quality, readability, and engagement</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Adding and updating </span><b><strong style=\"white-space:pre-wrap;\">affiliate links</strong></b><span style=\"white-space:pre-wrap;\"> to maximize organic affiliate revenue</span></li></ul><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">🌟 Native Genius</span></h3><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">A </span><b><strong style=\"white-space:pre-wrap;\">talented writer with an analytical mind</strong></b><span style=\"white-space:pre-wrap;\"> — someone who can blend creativity, curiosity, and data to craft content that ranks </span><i><em style=\"white-space:pre-wrap;\">and</em></i><span style=\"white-space:pre-wrap;\"> converts.</span></p><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">✅ You’re a Great Fit If You Have</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:16px 0px;line-height:1.38;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Proven experience </span><b><strong style=\"white-space:pre-wrap;\">doubling or tripling organic traffic</strong></b><span style=\"white-space:pre-wrap;\"> through content and SEO</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><b><strong style=\"white-space:pre-wrap;\">Deep SEO expertise</strong></b><span style=\"white-space:pre-wrap;\"> — from strategy and content optimization to technical fundamentals</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Strong </span><b><strong style=\"white-space:pre-wrap;\">writing and storytelling skills</strong></b><span style=\"white-space:pre-wrap;\"> that bring clarity and authority to every piece</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">A personal </span><b><strong style=\"white-space:pre-wrap;\">passion for books, publishing, or author education</strong></b></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">An eye for data — you love seeing how content performs and optimizing for impact</span></li></ul><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">💡 Bonus Points For</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:16px 0px;line-height:1.38;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Experience in a </span><b><strong style=\"white-space:pre-wrap;\">publishing, education, or creative services</strong></b><span style=\"white-space:pre-wrap;\"> business</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Success building organic traffic around </span><b><strong style=\"white-space:pre-wrap;\">service-based funnels</strong></b></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Comfort with </span><b><strong style=\"white-space:pre-wrap;\">analytics tools</strong></b><span style=\"white-space:pre-wrap;\"> (Google Analytics, RankMath, Ahrefs, or SEMrush)</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Familiarity with </span><b><strong style=\"white-space:pre-wrap;\">affiliate optimization</strong></b><span style=\"white-space:pre-wrap;\"> and </span><b><strong style=\"white-space:pre-wrap;\">content ROI tracking</strong></b></li></ul><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">💰 The Pay</span></h3><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">$60,000 – $80,000 / year</strong></b><span style=\"white-space:pre-wrap;\"> (depending on experience)</span></p><hr><h3 style=\"margin:18px 0px 5px;padding:0px;font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.38;font-weight:600;font-size:14pt;\"><span style=\"white-space:pre-wrap;\">🌈 Perks &amp; Benefits</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:16px 0px;line-height:1.38;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Health, dental, and vision insurance</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">PTO + paid holidays</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">401(k) option</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Monthly self-care stipend</span></li><li style=\"font-size:11pt;margin:0px;line-height:1.38;\"><span style=\"white-space:pre-wrap;\">Work alongside a mission-driven team helping authors make an impact through books</span></li></ul><hr><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">📍 </span><b><strong style=\"white-space:pre-wrap;\">Location:</strong></b><span style=\"white-space:pre-wrap;\"> Austin, TX — this role is </span><b><strong style=\"white-space:pre-wrap;\">in-office, 5 days a week</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:0px;line-height:1.38;padding:0px;\"><span style=\"white-space:pre-wrap;\">👉 </span><b><strong style=\"white-space:pre-wrap;\">Apply now and help us build the future of selfpublishing.com.</strong></b></p>",
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