Director of Marketing Strategy (Federal Policy)

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  "location": {
    "raw": "Arlington, Virginia",
    "city": "Arlington",
    "region": "VA",
    "country": "United States",
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{
  "lists": [
    {
      "text": "How You Will Contribute",
      "content": "<div>\n<p><strong><u>Strategic Leadership</u></strong></p>\n\n<li>Lead the development of long-term federal policy positioning and campaign strategy, ensuring alignment with organizational priorities and audience insights.</li>\n<li>Translate public policy priorities into issue-based marketing strategies that mobilize grassroots communities and create measurable policy impact.</li>\n<li>Serve as the primary marketing advisor to Grassroots Business Portfolio Managers and collaborate closely with senior leaders across marketing, comms, grassroots, government affairs and policy teams.</li>\n\n<p>&nbsp;</p>\n<p><strong><u>Campaign Strategy and Execution</u></strong></p>\n\n<li>Oversee the strategic planning and execution of multi-channel marketing campaigns for national policy initiatives—from concept through performance optimization.</li>\n<li>Partner with the Digital Campaign Manager to build and manage full-funnel marketing journeys that convert audiences from awareness to sustained action.</li>\n<li>Ensure our grassroots voice and brand identity are consistently applied across all internal and external marketing efforts.</li>\n\n<p>&nbsp;</p>\n<p><strong><u>Creative and Content Oversight</u></strong></p>\n\n<li>Collaborate with the Creative Strategist and in-house/external creative teams to ensure creative outputs align with strategic objectives and resonate with key audiences.</li>\n<li>Guide the development of evergreen content strategies that increase awareness and support of our policy solutions while elevating our grassroots brands and experts as thought-leaders.</li>\n\n<p>&nbsp;</p>\n<p><strong><u>Measurement and Optimization</u></strong></p>\n\n<li>Partner with research and insights teams to measure campaign performance, draw actionable insights, and continuously improve strategy and execution.</li>\n<li>Define and track KPIs that reflect both brand health and campaign-specific outcomes, sharing results with internal and external stakeholders.</li>\n\n<p>&nbsp;</p>\n<p><strong><u>Cross-Functional Collaboration</u></strong></p>\n\n<li>Lead cross-functional collaboration across creative, digital, communications, grassroots, and events teams to ensure integration and maximize marketing impact.</li>\n<li>Manage relationships with agency partners, freelancers, and vendors to expand our grassroots marketing capabilities as needed.</li>\n\n<p>&nbsp;</p>\n<p><strong><u>Operational Excellence</u></strong></p>\n\n<li>Manage campaign budgets, resource planning, and timelines with support from project management and operations teams.</li>\n<li>Develop and implement marketing playbooks, creative briefs, audience profiles, and content calendars to drive clarity and excellence in execution.</li>\n\n</div>"
    },
    {
      "text": "What You Will Bring",
      "content": "<div>\n\n<li>8+ years of marketing strategy experience, ideally in cause-based, issue advocacy, or community-rooted campaigns.</li>\n<li>Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs.</li>\n<li>Demonstrated experience understanding the needs of different audience/stakeholder segments and developing appropriate and innovative marketing products and communication strategies.</li>\n<li>A proven leader and team player with experience in inspiring and collaborating with cross-functional teams by promoting a clear vision to support shared business priorities.</li>\n<li>Strong collaboration and communication skills—able to lead through influence across multiple stakeholders.</li>\n<li>Exceptional critical thinking, problem-solving, and project management capabilities.</li>\n<li>Ability to thrive in an entrepreneurial, fast-paced environment with multiple competing priorities.</li>\n<li>Enthusiasm to contribute to Stand Together's <a href=\"https://standtogether.org/our-vision-and-principles\">vision and principled approach</a> to solving problems, and a commitment to stewarding <a href=\"https://standtogether.org/careers/our-culture\">our culture</a>, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.</li>\n\n</div>"
    },
    {
      "text": "What We Offer",
      "content": "<div>\n\n<li><a href=\"https://standtogether.org/careers/benefits\"><strong>Competitive benefits</strong></a><strong>: </strong>Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.</li>\n<li><strong>A meaningful career:</strong> Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.</li>\n<li><strong>Commitment to growth:</strong> Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.</li>\n<li><strong>Competitive compensation:</strong> Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.</li>\n\n</div>"
    }
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  "country": "US",
  "createdAt": 1779311996866,
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    "team": "Brand Strategy",
    "location": "Arlington, Virginia",
    "commitment": "Full-time",
    "department": "Marketing & Communications",
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