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    "ExternalDescriptionStr": "<p><span style=\"font-family: Calibri, sans-serif;\">The <strong>Social Media Specialist</strong> supports the planning, execution, and optimization of DAP’s organic social media presence across priority platforms. This role contributes to content development, publishing, and community engagement, while also supporting elements of strategy, planning, and performance analysis.&nbsp;</span></p><p><span style=\"font-family: Calibri, sans-serif;\">The Specialist plays a key role in maintaining consistent, high‑quality channel execution and supporting launch readiness, while partnering closely with Creative, PR, Influencer Marketing, and other cross functional teams. Over time, this role is expected to build capability in strategic thinking, platform expertise, and performance analysis as DAP continues to evolve its social media function<strong>.</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>Responsibilities</u></strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Social Media Execution &amp; Channel Management</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Support execution of both evergreen and campaign‑driven content calendars.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Ensure all published content aligns with brand voice, quality standards, and platform best practices.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Stay current on platform updates, features, and trends to support timely and relevant execution.</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Content Planning Support &amp; Optimization</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Identify and curate user‑generated and approved creator‑generated content for use across social channels.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Contribute to content optimization by applying performance learnings and platform insights.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Maintain accessibility of priority content assets for ongoing use.</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Creative Collaboration &amp; Content Integration</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Partner with Creative Services and Studio teams to support development of social‑first and platform‑native content.&nbsp;</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Provide input on content formats, trends, and platform best practices during planning and execution.&nbsp;</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Ensure studio‑produced assets are adapted appropriately for social platforms.&nbsp;</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Participate in select content capture or studio shoots where needed to support execution.</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Community Engagement &amp; Social Listening</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Manage day‑to‑day community engagement, including comment moderation and direct message responses where appropriate.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Follow established guidelines for escalation of customer, product, or brand‑related issues.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Monitor social conversations and platform activity to identify trends, feedback, and emerging topics.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Share relevant insights with internal teams to inform content and campaign planning.</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Reporting &amp; Performance Support</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Create and maintain reports and dashboards supporting campaigns, launches, and ongoing social performance.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Track and summarize key performance indicators across platforms.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Support analysis of performance data and provide input into optimization recommendations.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Ensure reporting outputs are clear, accurate, and aligned with business needs.</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Innovation &amp; Cross‑Functional Collaboration</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Monitor emerging platforms, content formats, and social media trends.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Support testing and experimentation with new formats and ideas where appropriate.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Collaborate with PR on LinkedIn content execution and support alignment with broader communication strategies.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Partner with internal teams to support evolving social media initiatives over time.</span></li></ul><p style=\"margin-left: 0.5in;\">&nbsp;</p><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>Requirements</u></strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">3–5+ years of experience in social media, digital marketing, or content execution roles.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Strong understanding of social media platforms, formats, and best practices.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Experience creating and publishing content across multiple social channels.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Familiarity with social media management and reporting tools.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Ability to interpret performance data and apply insights to improve execution.</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Exposure to AI‑enabled tools for research, content support, or reporting is a plus.</span><br>&nbsp;</li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>Benefits:</u></strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">Medical, Dental and Vision Insurance&nbsp;</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Company Provided Life Insurance</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Paid Time Off (PTO)</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Company-paid short-term and long-term disability</span></li><li><span style=\"font-family: Calibri, sans-serif;\">401(k) plans</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Employer-funded pension plan</span></li><li><span style=\"font-family: Calibri, sans-serif;\">Tuition Reimbursement</span><br><span style=\"font-family: Calibri, sans-serif;\">&nbsp;</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>Pay Range</u></strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Calibri, sans-serif;\">$68k - $85k per year.</span><br>&nbsp;</li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong><u>About DAP</u></strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com/careers/</span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>DAP - On the job since 1865.</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">&nbsp;</span></p><p>&nbsp;</p>",
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