Advertising Performance Manager

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    "datePosted": "2024-06-20T08:43:56.824Z",
    "description": "<h2>Overview</h2>\n<p><strong>We are passionate about what we do, the services we provide, and the clients we serve. If you're looking for an opportunity to join a company that values collaboration, innovation, and dedication, we're the right place for you.  Please note that the posted salary range is based on the National Average and is subject to change based on the candidate's location.  </strong><strong>Please note: This is a hybrid role and must be based near one of our West Coast offices.  </strong></p>\n<p> </p>\n<p><strong>A Brief Overview</strong>The Advertising Performance Manager (\"APFM\") leads the execution and performance of JAMS advertising program across digital, print, and partner channels. The APFM is responsible for managing media planning and buying, vendor relationships, and campaign execution, while building a more structured and effective approach to measuring and improving performance over time. This role partners with Marketing leadership and the Brand and Creative team to ensure advertising efforts are well executed, measurable, and continuously improving. Moreover, the APFM plays a key role in helping the organization better understand what is working, where to invest, and how to strengthen the effectiveness of advertising programs.</p>\n<h2>Responsibilities</h2>\n<p><strong>What you will do</strong></p>\n<ul>\n <li>Manages media planning, buying, and execution across digital, print, and partner channels, ensuring campaigns are effectively placed and delivered.</li>\n <li>Manages relationships with advertising partners, including negotiating placements, coordinating deliverables, and ensuring campaigns are executed as planned.</li>\n <li>Partners with marketing leadership and internal stakeholders to ensure the right messaging is reflected in advertising across national and regional campaigns.</li>\n <li>Analyzes campaign and partner performance to identify trends, insights, and opportunities to improve effectiveness.</li>\n <li>Leads the collection, consolidation, and standardization of advertising performance data across all channels and partners.</li>\n <li>Develops clear, concise reporting and summaries to communicate performance, insights, and recommendations to marketing leadership and stakeholders.</li>\n <li>Collaborates with regional teams to scale media planning, buying, and execution, establishing processes, standards, and guidance that enable regional execution while maintaining brand consistency and creative processes.</li>\n <li>Supports the management of the advertising budget.</li>\n <li>Other duties as assigned within similar scope.</li>\n</ul>\n<h2>Qualifications</h2>\n<p><strong>Qualifications</strong></p>\n<ul>\n <li>Bachelor's Degree in Marketing, Advertising, Communications, or a related discipline. Required</li>\n <li>5-7 years Experience in advertising, marketing, or campaign management roles. Required</li>\n <li>3-5 years Experience with media planning, buying, and vendor management. Required</li>\n <li>3-5 years Experience working with performance reporting and campaign analytics. Required</li>\n <li>1-3 years Experience working in the legal or other professional services B2B industries. Plus</li>\n <li>Comprehensive understanding of advertising execution across digital and traditional channels. (Required proficiency)</li>\n <li>Proficient understanding of media planning, buying, and vendor management processes. (Required proficiency)</li>\n <li>Ability to analyze performance data and translate it into clear insights and recommendations. (Required proficiency)</li>\n <li>Ability to work with incomplete or inconsistent data and build structured reporting. (Required proficiency)</li>\n <li>Effective communication and stakeholder collaboration skills. (Required proficiency)</li>\n <li>Dependable attention to detail and organizational skills. (Required proficiency)</li>\n <li>Ability to manage multiple campaigns and priorities in a fast-paced environment. (Required proficiency)</li>\n <li>Proficiency with Microsoft Office Suite or similar tools for reporting and analysis. (Required proficiency)</li>\n <li>Familiarity with tracking methods (e.g., UTMs, campaign tracking links) and advertising performance measurement approaches. (Required proficiency)</li>\n <li>5% - 10% Occassional local, regional, and national travel</li>\n</ul>",
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