Communications Specialist (medical BU)

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    "ExternalDescriptionStr": "<p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>JOB SUMMARY:</strong></span></p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">The Communications Specialist writes compelling content using commercial insights and develops communications supporting marketing campaigns by effectively communicating our brand, solutions, and messaging to end-users and our distribution channel. Provides assistance on marketing and product management projects. Strong emotive writing and organizational skills are required.</span></p><p>&nbsp;</p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>ESSENTIAL/PRIMARY DUTIES:</strong></span></p><ul><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Creates and writes messaging that consistently reflects the Midmark brand voice and aligns with key strategies, quality regulations and follows the Midmark Writing and Grammar Style Guide.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Produces copy for a full range of marketing materials including, but not limited to, email campaigns, AdWord campaigns, digital and print advertisements, brochures, website, eBooks, PowerPoints, and magazine articles.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Collaborates with the creative team to produce written materials from concept to final product, including research, interviews, writing and editing.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Delivers quality copy in brand format that contains all necessary legal language and registration marks.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Works with digital marketing to identify and implement keywords into all pieces of content in order to improve SEO rankings.</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>SECONDARY DUTIES:</strong></span></p><ul><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Assists with building and implementing e-mail campaigns and other digital marketing projects.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Collaborates with marketing team to develop and deliver creative initiatives that drive sales results.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Works with digital marketing team to obtain and understand campaign analytics to maximize campaign performance.</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Maintains communication with cross-functional departments.</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>EDUCATION and/or EXPERIENCE:</strong></span></p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Bachelor’s degree in marketing, journalism, communications, or equivalent work experience. 2-4 years of writing and marketing experience within the medical or healthcare industries.</span></p><p>&nbsp;</p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>COMPETENCY and/or SKILL:</strong></span></p><ul><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Exceptional creative writing and excellent verbal and written communication skills</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Must possess the ability to synthesize technical information into professional marketing communications</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Proficiency in Microsoft Word, Excel, and PowerPoint</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Ability to leverage AI-powered tools to streamline content creation and distribution, enhancing communication efficiency and audience engagement</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Ability to utilize machine learning algorithms to analyze communication effectiveness and optimize messaging strategies for improved outreach and impact</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Knowledge of email marketing software and best practices (experience with HubSpot and/or Eloqua a plus)</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Must be well-organized with the ability to edit, research and problem-solve</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Ability to work at all levels of documentation development, from initial research to editing final drafts</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Proficient proofreading skills with attention to clarity, grammar, and detail</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Knowledge of various writing styles, including AP, APA, and MLA</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Excellent cross-functional skills, specifically working with channel development, product management and sales</span></li><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">Ability to work independently as well as function effectively as a team member</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\"><strong>SUPERVISORY RESPONSIBILITIES:</strong></span></p><ul><li><span style=\"font-family:&quot;Century Gothic&quot;,sans-serif;font-size:10.0pt;\">None</span></li></ul>",
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