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    "requisitionDescription": "<div><b><font face=\"Arial\">Position: &nbsp; &nbsp;Web Analytics Specialist</font></b></div><div><font face=\"Arial\">Location:<span class=\"Apple-tab-span\" style=\"white-space:pre\">\t</span>&nbsp; &nbsp;&nbsp;Boston, MA</font></div><div><font face=\"Arial\">Reports to: &nbsp; Director of Digital Experience</font></div><div><font face=\"Arial\"><br></font></div><div><b><font face=\"Arial\">Summary Description:</font></b></div><div><font face=\"Arial\">The Appalachian Mountain Club (AMC) seeks a Web Analytics Manager to support AMC’s digital team – this position will drive closed loop reporting to improve campaign performance and ROI across all digital channels.&nbsp;</font></div><div><font face=\"Arial\">Reporting to the Director of Digital Experience, the Web Analytics Manager will be instrumental in analyzing data across the organization (web site, online store and marketing efforts) to help grow AMC membership, conservation and build awareness of lodges and outdoor programming.&nbsp;</font></div><div><font face=\"Arial\"><br></font></div><div><font face=\"Arial\"><b>Primary Responsibilities:</b></font></div><div><font face=\"Arial\"><div><ul><li><span style=\"line-height: 1;\">Campaign Reporting: Measure results and optimize for opens, clicks and conversions to increase online engagement, membership and list growth.</span><br></li><li><span style=\"line-height: 1;\">Performance Improvement: Analyze conversions across digital channels and prepare weekly reports for inter-departmental review.</span><br></li><li><span style=\"line-height: 1;\">Develop reports and dashboards with insights that drive changes in the business&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Provide strategic thought and tactical support on contact acquisition campaigns including A/B split tests, calls-to-action and content recommendations based on conversion reporting.</span><br></li><li><span style=\"line-height: 1;\">Manage outbound email calendar, provide list segmentation based on past behaviors and web site interactions.</span><br></li><li><span style=\"line-height: 1;\">Produce, test, send, and track performance of AMC email campaigns.</span><br></li><li><span style=\"line-height: 1;\">Support marketing automation and content marketing efforts to increase engagement</span><br></li><li><span style=\"line-height: 1;\">Utilize Google Analytics to analyze web site traffic and related activities to support web site and e-communications improvements; present findings regularly to internal stakeholders</span><br></li><li><span style=\"line-height: 1;\">Contribute to the AMC’s ongoing organic search engine optimization (SEO) efforts</span><br></li><li><span style=\"line-height: 1;\">Identify top keywords and traffic drivers in the outdoor activities space and optimize for contact capture</span><br></li><li><span style=\"line-height: 1;\">Produce and distribute monthly executive reports for web traffic, campaign performance, and conversion tracking report.&nbsp;</span><br></li></ul></div><div></div><div><br></div><div><b>Qualifications &amp; Experience:</b></div><div></div><div><div><ul><li><span style=\"line-height: 1;\">3-5 years experience and knowledge of:</span><br></li><ul><li><span style=\"line-height: 1;\">Campaign performance and ROI analysis</span></li><li><span style=\"line-height: 1;\">Relational databases such as mysql, SQL, etc.,&nbsp;</span></li><li><span style=\"line-height: 1;\">Advanced Excel skills (DOMO or Tableau is a plus)</span></li><li><span style=\"line-height: 1;\">Google Analytics to measure website engagement</span></li></ul><li><span style=\"line-height: 1;\">Bachelor’s degree in business, marketing, or engineering with 3-5 years successful digital marketing or data analytics experience in a fast paced, data driven, production environment.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Ability to think quantitatively and analytically as well as creatively</span><br></li><li><span style=\"line-height: 1;\">Proven experience with closed loop reporting.</span><br></li><li><span style=\"line-height: 1;\">Direct hands-on experience and proficiency with email marketing platforms, CRM, Google Analytics, Google AdWords, WYSIWYG editors, content management systems, Photoshop and Adobe Acrobat.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Strong knowledge of HTML; hand-coding experience preferred.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Strong understanding of online marketing trends, current web standards and technologies</span><br></li><li><span style=\"line-height: 1;\">Strong analytical, communication, problem solving, and project management skills.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Organized and detail oriented with strong commitment to quality and consistency.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Ability to work both independently and in coordination with a team.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Ability to coordinate several projects at once, often under deadline pressure.&nbsp;</span><br></li><li><span style=\"line-height: 1;\">Passion for the outdoor recreation, conservation, and education mission of the AMC.&nbsp;</span><br></li></ul></div></div><div></div><div></div><div></div><div><b>To Apply:</b></div><div></div><div><div>Please include your resume and a cover letter when applying. &nbsp; The information should include three (3) professional references and your salary requirements. &nbsp;No phone calls, please.&nbsp;</div><div><br></div><div>The Appalachian Mountain Club has zero tolerance for child abuse or placing children in danger. &nbsp;The AMC requires all employees who work in a program or facility which serves children, disabled persons, or the elderly to have a criminal background record check performed on their name annually with employment contingent upon satisfactory results.</div><div><br></div><div><br></div><div>The AMC is an Equal Opportunity Employer and values diversity in the workplace. The AMC encourages the involvement of all people in its mission and activities, through its membership, programs, policies, and procedures. Our goal is to be a community that is comfortable, inviting, and accessible for people of any age, gender, race, religion, ethnicity, ability, sexual orientation, or socioeconomic status. &nbsp;Join us!</div></div><div></div><div><br></div><div><br></div></font></div>\n",
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