Marketing and Leasing Manager - Multi-Family Property Management

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    "url": "https://pratumco.applytojob.com/apply/jobs/details/f0s5oVaEzf?&",
    "heading": "Marketing and Leasing Manager - Multi-Family Property Management",
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    "description_html": "<p style=\"margin-bottom:15px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Marketing and Leasing Manager - Property Management</span></b></span></span><br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes.</span></span></span><br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance.</span></span></span><br><br>NOTE:  This is <u>not</u> a remote position.  This role will require residency in the Washington, DC in order to work at the company's Gaithersburg, MD headquarters location.<br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Key Responsibilities</span></b></span></span></span></p><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Portfolio Marketing Strategy & Execution</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, leasing activity and results, and overall asset performance.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Standardization & Operational Support</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Content Development & Brand Management</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Cross-Functional Collaboration</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture, operational consistency, and enhance leasing and customer service skills.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Marketing Technology & Innovation</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Reporting & Performance Management</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Continuously evaluate and refine marketing strategies to drive measurable results.</span></span></span></span></li></ul></li></ul><br><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Required Qualifications</span></b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Exceptional written and verbal communication skills, with strong attention to detail.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience creating scalable tools and systems to support multi-site operations.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment.  The work requires the ability to manage competing priorities effectively.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Strong analytical skills with the ability to translate data into actionable strategies.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">IT and Computer Proficiency</span></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.</span></span></span></span></li></ul></li></ul><br><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Preferred Qualifications</span></b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience supporting both affordable and market-rate portfolios.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience with event marketing, employer branding, and internal communications.</span></span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.</span></span></span></span></li></ul><p><br><span style=\"font-size:14px;\"><strong><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Physical Demands & Work Environment</span></span></span></strong><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">This role is primarily office-based, with periodic travel to properties and corporate locations as needed. The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds.  </span></span></span><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Employees may occasionally be exposed to outdoor conditions when visiting properties. </span></span></span><br><br><br><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">This role is exempt and has an anticipated annual pay range of $75k-90k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations.  This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors.  This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week.  Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website.  To learn more about our company and our benefits, go to: <a href=\"https://pratumco.com/careers/\" style=\"color:#467886;text-decoration:underline;\">https://pratumco.com/careers/</a></span></span><br><br><b><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.<br><br>#zr</span></span></b></span></p>",
    "description_text": "Marketing and Leasing Manager - Property Management\n The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes.\n This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance.\nNOTE:  This is  not  a remote position.  This role will require residency in the Washington, DC in order to work at the company's Gaithersburg, MD headquarters location.\n Key Responsibilities\n Portfolio Marketing Strategy & Execution Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.\n Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.\n Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, leasing activity and results, and overall asset performance.\n Standardization & Operational Support Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.\n Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.\n Content Development & Brand Management Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.\n Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.\n Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.\n Cross-Functional Collaboration Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture, operational consistency, and enhance leasing and customer service skills.\n Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.\n Marketing Technology & Innovation Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.\n Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.\n Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.\n Reporting & Performance Management Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.\n Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.\n Continuously evaluate and refine marketing strategies to drive measurable results.\n Required Qualifications Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.\n Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.\n Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.\n Exceptional written and verbal communication skills, with strong attention to detail.\n Experience creating scalable tools and systems to support multi-site operations.\n Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment.  The work requires the ability to manage competing priorities effectively.\n Strong analytical skills with the ability to translate data into actionable strategies.\n IT and Computer Proficiency Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.\n Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.\n Preferred Qualifications Experience supporting both affordable and market-rate portfolios.\n Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.\n Experience with event marketing, employer branding, and internal communications.\n Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.\n Physical Demands & Work Environment\n This role is primarily office-based, with periodic travel to properties and corporate locations as needed. The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds.   Employees may occasionally be exposed to outdoor conditions when visiting properties.\n This role is exempt and has an anticipated annual pay range of $75k-90k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations.  This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors.  This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week.  Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website.  To learn more about our company and our benefits, go to: https://pratumco.com/careers/\n Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.\n#zr",
    "jsonld_jobposting": {
      "url": "https://pratumco.com/apply/f0s5oVaEzf/Marketing-And-Leasing-Manager-MultiFamily-Property-Management",
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      "datePosted": "2026-05-29",
      "description": "<p style=\"margin-bottom:15px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Marketing and Leasing Manager - Property Management</span></b></span></span><br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes.</span></span></span><br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance.</span></span></span><br><br>NOTE:  This is <u>not</u> a remote position.  This role will require residency in the Washington, DC in order to work at the company's Gaithersburg, MD headquarters location.<br><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Key Responsibilities</span></b></span></span></span></p><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Portfolio Marketing Strategy & Execution</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, leasing activity and results, and overall asset performance.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Standardization & Operational Support</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Content Development & Brand Management</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Cross-Functional Collaboration</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture, operational consistency, and enhance leasing and customer service skills.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Marketing Technology & Innovation</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.</span></span></span></span></li></ul></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Reporting & Performance Management</span></b></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Continuously evaluate and refine marketing strategies to drive measurable results.</span></span></span></span></li></ul></li></ul><br><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Required Qualifications</span></b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Exceptional written and verbal communication skills, with strong attention to detail.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience creating scalable tools and systems to support multi-site operations.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment.  The work requires the ability to manage competing priorities effectively.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Strong analytical skills with the ability to translate data into actionable strategies.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">IT and Computer Proficiency</span></span></span></span><ul style=\"list-style-type:circle;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.</span></span></span></span></li><li style=\"margin-left:8px;margin-bottom:11px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.</span></span></span></span></li></ul></li></ul><br><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"color:#000000;\">Preferred Qualifications</span></b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience supporting both affordable and market-rate portfolios.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.</span></span></span></span></li><li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Experience with event marketing, employer branding, and internal communications.</span></span></span></span></li><li style=\"margin-bottom:11px;margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.</span></span></span></span></li></ul><p><br><span style=\"font-size:14px;\"><strong><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Physical Demands & Work Environment</span></span></span></strong><br><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">This role is primarily office-based, with periodic travel to properties and corporate locations as needed. The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds.  </span></span></span><span style=\"line-height:normal;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">Employees may occasionally be exposed to outdoor conditions when visiting properties. </span></span></span><br><br><br><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">This role is exempt and has an anticipated annual pay range of $75k-90k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations.  This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors.  This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week.  Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website.  To learn more about our company and our benefits, go to: <a href=\"https://pratumco.com/careers/\" style=\"color:#467886;text-decoration:underline;\">https://pratumco.com/careers/</a></span></span><br><br><b><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.<br><br>#zr</span></span></b></span></p>",
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