Growth Marketing Manager

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    "description": "<p><span style=\"font-size: 24pt\">WE ARE HIRING: Growth Marketing Specialist</span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Employment Type</span> Full-Time <span style=\"font-weight: bold\">Reports To</span> Director / Owner <span style=\"font-weight: bold\">Industry</span> Home Improvement &amp; Renovation</p>\n<p><br><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">About the Company</span></p>\n<p>Our client is a growing Australian business in the home improvement and renovation sector, offering premium products for residential and commercial projects. As they continue to expand their digital presence, they are seeking a driven Growth Marketing Specialist to help scale online growth, generate leads, and strengthen brand awareness across Australia.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Role Overview</span></p>\n<p>This is an exciting opportunity for a performance-driven marketer to take ownership of the company's digital growth strategy. You will be responsible for driving qualified traffic, generating leads, nurturing customers, and building a trusted brand presence through a combination of paid advertising, website optimisation, CRM management, email marketing, and content strategy.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Website Performance</span></p>\n<ul>\n<li><span>Build and optimise landing pages to support paid advertising campaigns.</span></li>\n<li><span>Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates.</span></li>\n<li><span>Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure.</span></li>\n<li><span>Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities.</span></li>\n<li><span>Implement website updates and improvements.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Paid Advertising (Meta &amp; Google)</span></p>\n<ul>\n<li><span>Plan, launch, and manage campaigns across Meta (Facebook &amp; Instagram) and Google Ads.</span></li>\n<li><span>Conduct A/B testing on creatives, copy, audiences, and bidding strategies.</span></li>\n<li><span>Optimise campaigns against agreed KPIs, including ROAS and CPL.</span></li>\n<li><span>Manage advertising budgets and provide regular performance reporting.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Email Marketing &amp; Retargeting</span></p>\n<ul>\n<li><span>Build and manage email marketing flows, including welcome sequences, abandoned cart campaigns, post-purchase communications, and re-engagement campaigns.</span></li>\n<li><span>Segment audiences and personalise messaging to improve engagement and conversions.</span></li>\n<li><span>Create and manage retargeting audiences across Meta and Google platforms.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Content Creation &amp; Brand Building</span></p>\n<ul>\n<li><span>Develop and maintain a content calendar across website, social media, and email channels.</span></li>\n<li><span>Create or coordinate engaging content, including product features, customer success stories, educational content, and industry insights.</span></li>\n<li><span>Grow and engage social media communities across key platforms.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">CRM Setup &amp; Management</span></p>\n<ul>\n<li><span>Set up and manage CRM systems to track leads, customers, and sales opportunities.</span></li>\n<li><span>Implement automated workflows and nurturing sequences.</span></li>\n<li><span>Maintain accurate customer data and provide insights into customer behaviour and lifecycle performance.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What We're Looking For</span></p>\n<ul>\n<li><span>4+ years of experience in digital marketing, growth marketing, or performance marketing.</span></li>\n<li><span>Proven success managing Meta and Google Ads campaigns with measurable results.</span></li>\n<li><span>Experience with email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign.</span></li>\n<li><span>Familiarity with CRM platforms such as HubSpot, Zoho, or similar.</span></li>\n<li><span>Strong understanding of SEO, website analytics, and conversion optimisation.</span></li>\n<li><span>Excellent written communication and content creation skills.</span></li>\n<li><span>Self-motivated with the ability to work independently and take ownership.</span></li>\n<li><span>Experience in e-commerce, retail, home improvement, or related industries is advantageous.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What's on Offer</span></p>\n<ul>\n<li><span>Full-time remote opportunity with a growing Australian business.</span></li>\n<li><span>Ownership of the digital marketing function and strategy.</span></li>\n<li><span>Collaborative and supportive team environment.</span></li>\n<li><span>Competitive salary based on experience.</span></li>\n</ul>",
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