The Director, Global Brand.com Ecommerce & Revenue

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    "description": "<p><span style=\"font-weight: bold\">About the Company</span></p>\n<p> </p>\n<p> </p>\n<p>RG Barry is committed to driving innovation and growth in the ecommerce space, focusing on delivering exceptional customer experiences across its portfolio of brands.</p>\n<p> </p>\n<p> </p>\n<p><span style=\"font-weight: bold\">About the Role</span></p>\n<p> </p>\n<p> </p>\n<p>The Director, Global Brand.com Ecommerce &amp; Revenue is responsible for driving revenue growth across the RGB portfolio of brand.com sites through ownership of the end-to-end customer journey. This role holds direct accountability for brand.com revenue performance and contribution margin, ensuring customer journey, merchandising, marketing partnership, and operational decisions collectively deliver profitable growth.</p>\n<p> </p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Responsibilities</span></p>\n<p> </p>\n<p> </p>\n<ul>\n<li>Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future brands.com sites via acquisitions.</li>\n<li>Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity.</li>\n<li>Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion.</li>\n<li>Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance.</li>\n<li>Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact.</li>\n<li>Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.</li>\n<li>Own the end-to-end customer journey across all RGB brand.com sites with accountability for conversion rate, revenue per visit, and checkout completion.</li>\n<li>Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout.</li>\n<li>Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.</li>\n<li>Monitor and act on performance trends across devices, traffic sources, and customer segments.</li>\n<li>Lead onsite merchandising strategy as a conversion and confidence-building tool.</li>\n<li>Own onsite product storytelling and presentation, ensuring products are contextualized for different customer segments, use cases, and shopping missions.</li>\n<li>Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences.</li>\n<li>Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors.</li>\n<li>Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently.</li>\n<li>Optimize landing pages, onsite paths, and campaign execution to maximize ROI on paid and owned traffic.</li>\n<li>Champion personalization strategies based on behavior, intent, and lifecycle stage.</li>\n<li>Maintain accountability for brand.com demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives.</li>\n<li>Lead Brand.com strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics.</li>\n<li>Lead, coach, and develop a high-performing ecommerce team.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Qualifications</span></p>\n<p> </p>\n<p> </p>\n<ul>\n<li>Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience.</li>\n<li>10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.</li>\n<li>Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.</li>\n<li>Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.</li>\n<li>Demonstrated ability to translate brand narratives into high-performing onsite product storytelling.</li>\n<li>Proven success optimizing end-to-end customer journeys to drive conversion and sales.</li>\n<li>Hands-on experience with ecommerce testing, experimentation, and personalization strategies.</li>\n<li>Experience partnering closely with Ecommerce Marketing to maximize return on traffic investment.</li>\n<li>Demonstrated ability to lead and develop teams and influence cross-functional partners.</li>\n<li>Consumer brand, apparel, footwear, or lifestyle experience preferred.</li>\n<li>Ability to be in office 2-3 days per week in Boston, MA. This is not a remote role.</li>\n</ul>\n<p> </p>",
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