Senior Marketing Manager (f/m/d)

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{
  "id": "2621253",
  "name": "Senior Marketing Manager (f/m/d)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-02T10:05:05+00:00",
  "seniority": "entry-level",
  "department": "Customer Growth Team",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "About ONIQ",
      "value": "<span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">ONIQ is building a new software category for the next generation of manufacturing operations. Our platform helps industrial companies understand what is happening across their production processes, uncover where efficiency is lost and act on the opportunities that matter most.<br></span></span><br><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">We bring together manufacturing expertise, advanced software and AI to help teams improve production at scale. The goal is to make production more efficient, more resilient and more sustainable, and to help teams make better decisions where they matter most.<br></span></span><br><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">We are a highly motivated team with a strong sense of ownership and passion for what we do. Our entrepreneurial mindset and commitment to innovation have enabled us to grow fast and help shape the future of manufacturing with cutting-edge software. At ONIQ, culture is just as important as product. We foster an environment rooted in authenticity, diversity, integrity, and mutual respect, where everyone is encouraged to bring their whole self to work.<br><br></span></span>"
    },
    {
      "name": "What you will do",
      "value": "<span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">You will own and scale our B2B marketing engine with a strong focus on digital, performance-driven marketing. </span><br><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">In this role, you will:<br></span><ul><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Define and drive our B2B marketing strategy across all channels, aligned with our business goals and sales targets<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Build and scale a lead & demand generation engine for industrial manufacturing customers <br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Quickly build a deep understanding of our product, customer personas, and the manufacturing domain – and translate complex topics into clear, </span><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">compelling stories<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Own our performance marketing setup: plan, execute, and optimize campaigns in Google Ads and on LinkedIn<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Refine and continuously improve tracking & reporting to measure traffic, MQLs, SQLs, pipeline, and ROI<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Take responsibility for our website and landing pages together with our Sales team - messaging, structure, A/B tests and conversion optimization<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Independently create content for blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies, and webinar content around manufacturing, operational excellence and CO₂ reduction<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Develop and manage email campaigns and nurture journeys in close collaboration with our Sales & Customer Success teams<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Coordinate fairs, webinars and selected customer events as part of an integrated marketing strategy<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Manage and brief external agencies & freelancers where needed<br></span></li></ul>"
    },
    {
      "name": "What we expect from you",
      "value": "<ul><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Entrepreneurial mindset and the motivation to take ownership, move things forward and help shape a fast-growing industrial tech company<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Hands-on, pragmatic working style and the ability to make progress in a fast-moving, agile environment where priorities can evolve and not every path is predefined<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Profound experience in B2B marketing, digital performance marketing and lead generation<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Familiarity with tools such as marketing automation platforms, CRM systems, LinkedIn Campaign Manager and CMS</span><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\"><br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Ability to think from the customer’s perspective and translate technical topics into impactful messaging<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Passion for content marketing: you enjoy writing and can independently create high-quality content <br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">A data-driven mindset: you consistently analyze performance metrics, run experiments, and optimize based on measurable results<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Ambition to build a professional, modern B2B marketing function while staying pragmatic and hands-on<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Master’s degree in Business, Marketing, Engineering, Computer Science or a related field <br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Excellent English skills (C1 or higher), good German skills (B2 or higher) and additional languages as a strong plus<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Willingness to travel occasionally for trade fairs and events<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">Motivation to spend time with the team in person. We value the energy that comes from working together at our Cologne or Berlin office, so one on-site day per week is the minimum, and more time together is always welcome whenever it works for you </span></li></ul>"
    },
    {
      "name": "What we offer",
      "value": "<ul><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">A culture built on transparency, integrity and authenticity – we trust and respect each other and make decisions based on competence<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">A fast-paced, agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market strategy<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork, invest work time into team spirit and consciously create balance in everyday work<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions, while we are mindful of our own environmental impact as a carbon-neutral company<br></span></li><li><span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">All the benefits that make work more pleasant: flexible hours, part-time options, remote work options, regular team events and offsites, 30 days PTO, weekly yoga sessions, Deutschlandticket, Urban Sports Club and more<br></span></li></ul>"
    },
    {
      "name": "How to apply",
      "value": "<span style=\"font-family:Verdana, Geneva, sans-serif;font-size:14px;\">We'd love to hear from you even if your experience doesn't match every single point above. Please apply through our job portal. If you have any questions about the role, reach out to <a href=\"mailto:[email protected]\">[email protected]</a>. </span>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Festangestellte"
}