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Head of Ecommerce

Frank & Eileen · Los Angeles, CA, United States · On Site · Active · $160,000–$185,000 / year · Rippling ATS

Job facts

FieldValue
CompanyFrank & Eileen
TitleHead of Ecommerce
Normalized title-
Department / teamEcommerce
LocationLos Angeles, CA, United States
Work modelOn Site
Employment typeFull Time
Salary$160,000–$185,000 / year
Statusactive
ATS providerRippling ATS
Posted / first seen2026-05-01 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from Frank & Eileen.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Los Angeles.Open
Department jobsActive postings in Ecommerce.Open
Work model jobsActive On Site postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyFrank & Eileen
Source53737725-9466-4b24-9662-1a7833d15ad4
ATS providerRippling ATS

Description

company The Company Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California. role The Role The Head of Ecommerce is responsible for the ecommerce experience for Frank & Eileen and Reloved. Reporting directly to the Chief Revenue Officer, this role owns the end-to-end site experience from homepage through checkout, drives conversion rate optimization, and leads the brand’s SEO and content strategy. You will manage a team of two direct reports and collaborate cross-functionally with Marketing, Merchandising, Customer, and Creative teams to grow digital revenue profitably. Responsibilities Site Experience & CRO Define and execute the UX strategy from homepage through checkout, ensuring a seamless, brand-right shopping experience across all devices. Build and run a rigorous A/B testing program to continuously improve conversion rate, bounce rate, cart abandonment, revenue per visitor, and pages per session Develop and advance the personalization roadmap—leveraging customer data to deliver relevant experiences that increase engagement and AOV Own conversion rate optimization across the full funnel, identifying friction points and prioritizing high-impact improvements Optimize landing pages for campaigns, product launches, and evergreen traffic to maximize acquisition efficiency Ecommerce Operations & Shopify Management Own day-to-day ecommerce operations to ensure site stability, accuracy, and performance Serve as the primary owner of the Shopify ecosystem, including backend management, product setup, collections, and merchandising logic Triage and prioritize site issues (bugs, checkout errors, tracking gaps) and partner with Development/IT teams to resolve efficiently Manage and optimize Shopify apps and integrations (e.g., search, personalization, reviews, loyalty), including evaluation, implementation, and ongoing performance Partner with developers to scope, QA, and launch new features, enhancements, and site improvements SEO Lead technical SEO and site architecture initiatives to ensure the site is fast, crawlable, and optimized for search performance Design and maintain an effective internal linking structure that supports both user navigation and search equity distribution Oversee metadata optimization across all pages, ensuring title tags, descriptions, and structured data align with keyword strategy Monitor and improve Core Web Vitals scores, partnering with engineering to maintain best-in-class page speed and interactivity Drive keyword research and content gap analysis to uncover high-value organic growth opportunities Brief new page creation in collaboration with Marketing and Creative Team Leadership & Cross-Functional Partnership Manage and develop two direct reports Set clear goals, provide regular coaching, and build a high-performing ecommerce team culture Serve as the primary ecommerce partner to Marketing, Merchandising, Customer, and Creative teams Present performance insights and strategic recommendations to the CRO and broader leadership team on a regular cadence Who You Are 7+ years of progressive ecommerce experience, with at least 3 years in a leadership role owning site experience and/or digital revenue for a DTC or premium retail brand Deep expertise in conversion rate optimization, A/B testing frameworks, and UX best practices for ecommerce Strong command of technical and on-page SEO, including site architecture, metadata strategy, Core Web Vitals, and keyword research Proven ability to build, coach, and retain small high-output teams Analytical mindset with fluency in web analytics platforms (Google Analytics 4, Shopify Analytics, or similar) and the ability to translate data into strategic action Experience with Shopify Plus Excellent cross-functional communication skills; comfortable presenting to senior leadership and collaborating with creative and marketing partners Familiarity with personalization tools, CDP/CRM platforms, and emerging ecommerce technologies is a plus This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027 Compensation Salary Range of $160,000-$185,000 annually This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. *Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.

Full job record

Job IDf10971678944dd1f546c87b687ab1919b6cbd24c
Org ID456c2bfd-42cb-41dd-90f2-ef3e621a0a65
Source ID53737725-9466-4b24-9662-1a7833d15ad4
Board ID53737725-9466-4b24-9662-1a7833d15ad4
Providerrippling
Provider Job Key2a047b1c-378a-47ca-bdb3-3ea0ba288028
TitleHead of Ecommerce
Normalized Title—
Statusactive
Activeyes
Location TextLos Angeles, CA, United States
DepartmentEcommerce
Team—
Employment Typefull_time
Workplace Typeon_site
Remote Policy—
CountryUnited States
RegionCA
CityLos Angeles
Salary RawUSD 160000-185000 YEAR
Salary Min160,000
Salary Max185,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://ats.rippling.com/frank-and-eileen/jobs/2a047b1c-378a-47ca-bdb3-3ea0ba288028
Apply URLhttps://ats.rippling.com/frank-and-eileen/jobs/2a047b1c-378a-47ca-bdb3-3ea0ba288028
First Seen At2026-05-29 07:12:04Z
Last Seen At2026-06-06 20:21:36Z
Last Checked At2026-06-06 20:21:36Z
Last Changed At2026-06-06 20:21:36Z
Inactive At—
Source Posted At2026-05-01 23:35:47Z
Source Updated At—
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(56,49,47);background-color:rgb(255,255,255);font-size:12pt;text-decoration:underline;white-space:pre-wrap;\">The Role</strong></b></u></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">The Head of Ecommerce is responsible for the ecommerce experience for Frank &amp; Eileen and Reloved.&nbsp; Reporting directly to the Chief Revenue Officer, this role owns the end-to-end site experience from homepage through checkout, drives conversion rate optimization, and leads the brand’s SEO and content strategy. You will manage a team of two direct reports and collaborate cross-functionally with Marketing, Merchandising, Customer, and Creative teams to grow digital revenue profitably.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(56,49,47);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;\">Responsibilities</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Site Experience &amp; CRO</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Define and execute the UX strategy from homepage through checkout, ensuring a seamless, brand-right shopping experience across all devices.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Build and run a rigorous A/B testing program to continuously improve conversion rate, bounce rate, cart abandonment, revenue per visitor, and pages per session</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Develop and advance the personalization roadmap—leveraging customer data to deliver relevant experiences that increase engagement and AOV</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Own conversion rate optimization across the full funnel, identifying friction points and prioritizing high-impact improvements</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Optimize landing pages for campaigns, product launches, and evergreen traffic to maximize acquisition efficiency</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Ecommerce Operations &amp; Shopify Management</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Own day-to-day ecommerce operations to ensure site stability, accuracy, and performance</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Serve as the primary owner of the Shopify ecosystem, including backend management, product setup, collections, and merchandising logic</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Triage and prioritize site issues (bugs, checkout errors, tracking gaps) and partner with Development/IT teams to resolve efficiently</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Manage and optimize Shopify apps and integrations (e.g., search, personalization, reviews, loyalty), including evaluation, implementation, and ongoing performance</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Partner with developers to scope, QA, and launch new features, enhancements, and site improvements</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">SEO</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Lead technical SEO and site architecture initiatives to ensure the site is fast, crawlable, and optimized for search performance</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Design and maintain an effective internal linking structure that supports both user navigation and search equity distribution</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Oversee metadata optimization across all pages, ensuring title tags, descriptions, and structured data align with keyword strategy</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Monitor and improve Core Web Vitals scores, partnering with engineering to maintain best-in-class page speed and interactivity</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Drive keyword research and content gap analysis to uncover high-value organic growth opportunities</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Brief new page creation in collaboration with Marketing and Creative</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Team Leadership &amp; Cross-Functional Partnership</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Manage and develop two direct reports</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Set clear goals, provide regular coaching, and build a high-performing ecommerce team culture</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Serve as the primary ecommerce partner to Marketing, Merchandising, Customer, and Creative teams</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Present performance insights and strategic recommendations to the CRO and broader leadership team on a regular cadence</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(56,49,47);background-color:rgb(255,255,255);font-size:12pt;text-decoration:underline;white-space:pre-wrap;\">Who You Are</strong></b></u></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">7+ years of progressive ecommerce experience, with at least 3 years in a leadership role owning site experience and/or digital revenue for a DTC or premium retail brand</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Deep expertise in conversion rate optimization, A/B testing frameworks, and UX best practices for ecommerce</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Strong command of technical and on-page SEO, including site architecture, metadata strategy, Core Web Vitals, and keyword research</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Proven ability to build, coach, and retain small high-output teams</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Analytical mindset with fluency in web analytics platforms (Google Analytics 4, Shopify Analytics, or similar) and the ability to translate data into strategic action</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Experience with Shopify Plus</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Excellent cross-functional communication skills; comfortable presenting to senior leadership and collaborating with creative and marketing partners</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Familiarity with personalization tools, CDP/CRM platforms, and emerging ecommerce technologies is a plus</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(56,49,47);background-color:rgb(255,255,255);font-size:12pt;text-decoration:underline;white-space:pre-wrap;\">Compensation</strong></b></u></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Salary Range of $160,000-$185,000 annually </span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><i><em style=\"white-space:pre-wrap;\">This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.&nbsp;</em></i></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><i><em style=\"white-space:pre-wrap;\">*Frank &amp; Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.</em></i></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"font-size:12pt;text-decoration:underline;white-space:pre-wrap;\">The Company</strong></b></u></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Founded in 2009 by Audrey McLoghlin, Frank &amp; Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank &amp; Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank &amp; Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p>"
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