CRM Coordinator

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  "list_job": {
    "id": "229",
    "isRemote": null,
    "location": {
      "city": "San Ġiljan",
      "state": "St. Julian's"
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    "departmentId": "18718",
    "locationType": "2",
    "jobOpeningName": "CRM Coordinator",
    "departmentLabel": "Casino",
    "employmentStatusLabel": "Full-time Malta"
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  "detail_job_opening": {
    "location": {
      "city": "San Ġiljan",
      "state": "St. Julian's",
      "postalCode": "STJ 9024",
      "addressCountry": "Malta"
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    "datePosted": "2026-04-28",
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    "description": "<p><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">WLC is a white-label online casino solutions provider. We design, build, and operate end-to-end casino platforms that enable our partners to launch and grow their own online casino brands.<span> </span></span><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">Our all-in-one solution combines technology, operations, and ongoing support, with a focus on reliability, scalability, and compliance.<br><br></span><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">WLC is a global business with a team of 110+ iGaming professionals. Our team operates across Europe, Latin America, the Philippines, and beyond.<br><br></span></p>\n<p><span style=\"font-weight: bold\">Position Summary</span></p>\n<p><br></p>\n<p><span>We are seeking a <span style=\"font-weight: bold\">CRM Coordinator</span> to join our Casino department. </span>The CRM Coordinator is responsible for supporting the planning, execution, and analysis of player-focused CRM campaigns across multiple digital channels, including email, SMS, and push notifications. This role is <span style=\"font-weight: bold\">based in Malta</span>, and plays a key part in driving player retention, reactivation, and overall engagement through targeted, data-driven communication strategies. The CRM Coordinator helps deliver personalized campaigns aligned with player behaviour, lifecycle stage, and market-specific requirements. The role requires strong attention to detail, as well as the ability to manage multiple campaigns and timelines in a fast-paced iGaming environment.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<p><span>Duties will include but are not limited to: </span></p>\n<p><br></p>\n<ul>\n<li>Coordinate and execute daily, weekly, and monthly CRM campaigns (email, SMS etc)</li>\n<li>Set up and test player journeys using CRM tools.</li>\n<li>Assist with campaign segmentation based on player activity and lifecycle stages.</li>\n<li>Track, report, and optimize CRM campaign performance (CTR, conversion, retention).</li>\n<li>Collaborate with product, BI, and creative teams for timely campaign delivery.</li>\n<li>Monitor key KPIs: conversion, deposit rate, churn, reactivation, etc.</li>\n<li>Assist with game promotions and campaign roll out.</li>\n<li>Handle bonus creation, testing, and rollout via back office systems.</li>\n<li>Ensure CRM communications are aligned with brand tone and compliance regulations.</li>\n<li>Assist in planning and launching casino promotions such as free spins, tournaments, deposit bonuses, and cashback offers.</li>\n<li>Support new game releases by coordinating banner placements, game tags, and announcement messages.</li>\n<li> Help manage bonus tools, set up campaign logic, and test bonus functionality.</li>\n<li> Monitor casino lobby performance and suggest optimizations to improve player experience.</li>\n<li>Collaborate with customer support  to resolve player issues related to CRM campaigns or bonuses.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements<br> </span></p>\n<ul>\n<li>Minimum of 1–2 years of experience in CRM in the iGaming sector (preferably casino).</li>\n<li>Strong analytical skills and attention to detail.</li>\n<li>Familiarity with CRM platforms (e.g., <a href=\"http://customer.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer.io</a> and FastTrack).</li>\n<li>Comfortable working with Excel, dashboards, and performance metrics.</li>\n<li>Excellent organizational and time management skills.</li>\n<li>Good communication and copywriting abilities.</li>\n<li>Must be located in Malta.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Benefits<br><br></span></p>\n<ul>\n<li><span>Competitive salary and benefit package</span></li>\n<li><span>Hybrid working environment</span></li>\n<li>Modern Office</li>\n</ul>\n<p><br></p>",
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    "departmentId": "18718",
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    "jobOpeningName": "CRM Coordinator",
    "departmentLabel": "Casino",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Entry-level",
    "jobOpeningShareUrl": "https://whitelabelcasinos.bamboohr.com/careers/229",
    "employmentStatusLabel": "Full-time Malta"
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