VP of Media

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    "description": "<p>We are seeking an experienced and highly strategic Vice President of Media to lead performance marketing, growth strategy, and customer acquisition across both our agency business and owned-and-operated lead generation portfolio.<span>  </span>Experience in Home Services, Education, A/H/L Insurance, Medicare, U65 and Final expense a plus.<br><br><span style=\"font-weight: bold\">Who You Are</span><br>You’re a goal-oriented leader who thrives in high-stakes environments. You bring energy, vision, and relentless drive to achieve results. Challenges don’t deter you; they excite you. You’re a natural salesperson with a knack for building and growing strong relationships and closing deals. Mentoring and leading high-performing teams comes as naturally to you as hitting ambitious revenue targets. If you love uncharted territory and want to leave a lasting legacy in the insurance industry, keep reading.<br><br><span style=\"font-weight: bold\">Why Join Us?</span><br>At PX, we’re more than a company—we’re a community. Here, your work will directly impact our success and the success of our clients. You’ll be part of a company that values innovation, collaboration, and ambition. With a competitive compensation package, stock options, and comprehensive benefits, we’re offering you not just a job but a career-defining opportunity.<br><br><span style=\"text-decoration: underline\"><span style=\"font-weight: bold\">What You’ll Do</span></span></p>\n<p>This executive will oversee integrated media strategy across:</p>\n<ul>\n<li>Paid Search</li>\n<li>Paid Social</li>\n<li>SEO</li>\n<li>Programmatic</li>\n<li>Native</li>\n<li>Display</li>\n<li>Conversion Rate Optimization (CRO)</li>\n<li>Landing Page Optimization (LPO)</li>\n<li>Social Creative</li>\n<li>SEO Content Strategy</li>\n<li>Landing Page Design &amp; Testing</li>\n</ul>\n<p>In addition to leading client media strategy, this role will own growth strategy for our internal lead generation properties, where we drive high-volume traffic through search, social, programmatic, native, and display acquisition channels.</p>\n<p>The ideal candidate combines deep channel expertise with strong analytical, creative, and operational leadership capabilities, and has experience scaling performance marketing organizations in fast-paced, ROI-driven environments.</p>\n<p><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-weight: bold\">Key Responsibilities</span></span></p>\n<p><span style=\"font-weight: bold\">Leadership &amp; Team Development</span></p>\n<ul>\n<li>Build, mentor, and lead a team of 8 across paid media, SEO, CRO/LPO, creative strategy, analytics, and content.</li>\n<li>Establish operational processes, KPI frameworks, and reporting standards.</li>\n<li>Foster a culture of testing, accountability, innovation, and performance.</li>\n<li>Collaborate cross-functionally with executive leadership, sales, analytics, product, and operations teams.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Media Strategy &amp; Performance Marketing</span></p>\n<ul>\n<li>Lead enterprise-level acquisition strategy across all paid and organic media channels.</li>\n<li>Develop scalable growth frameworks across Paid Search, Paid Social, SEO, Programmatic, Native, Display, Retargeting, Emerging acquisition channels</li>\n<li>Own media forecasting, budget allocation, and performance optimization across agency and owned media initiatives.</li>\n<li>Drive channel diversification and media innovation strategies.</li>\n<li>Identify opportunities to improve efficiency, scalability, and incremental growth.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Agency Leadership</span></p>\n<ul>\n<li>Oversee strategic direction and performance for agency client accounts.</li>\n<li>Partner with account leadership to develop integrated growth strategies for clients.</li>\n<li>Provide executive-level guidance on:\n<ul>\n<li>acquisition strategy</li>\n<li>media planning</li>\n<li>audience targeting</li>\n<li>creative testing</li>\n<li>conversion optimization</li>\n<li>attribution</li>\n</ul>\n</li>\n<li>Serve as senior escalation point and strategic advisor for key client relationships.</li>\n<li>Support business development, pitches, and strategic growth initiatives.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Owned &amp; Operated Lead Generation Strategy</span></p>\n<ul>\n<li>Own growth strategy for internal lead generation brands and acquisition funnels.</li>\n<li>Scale traffic acquisition through Search, Social, Programmatic, Native, Display, SEO</li>\n<li>Optimize lead quality, conversion rates, monetization, and downstream revenue performance.</li>\n<li>Develop and execute first-party audience and data strategies.</li>\n<li>Build scalable acquisition frameworks across multiple verticals and funnel types.</li>\n<li>Partner with operations, analytics, and sales leadership to improve lead monetization and customer acquisition economics.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">SEO, Content &amp; Organic Growth</span></p>\n<ul>\n<li>Lead enterprise SEO strategy across agency clients and owned properties.</li>\n<li>Oversee:\n<ul>\n<li>technical SEO</li>\n<li>on-page SEO</li>\n<li>content architecture</li>\n<li>authority/link acquisition</li>\n<li>AI-search optimization initiatives</li>\n</ul>\n</li>\n<li>Direct SEO content strategy focused on high-intent traffic acquisition and conversion.</li>\n<li>Develop scalable content production and optimization frameworks.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Social Creative &amp; Messaging Strategy</span></p>\n<ul>\n<li>Oversee social creative strategy across Meta, TikTok, YouTube, LinkedIn, and emerging platforms.</li>\n<li>Build scalable creative testing frameworks focused on performance optimization.</li>\n<li>Partner with design and content teams to improve:\n<ul>\n<li>messaging strategy</li>\n<li>conversion-focused creative</li>\n<li>audience segmentation</li>\n<li>funnel alignment</li>\n</ul>\n</li>\n<li>Use performance insights to guide creative iteration and campaign scaling.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">CRO &amp; Landing Page Optimization</span></p>\n<ul>\n<li>Own landing page strategy and conversion optimization initiatives across all acquisition funnels.</li>\n<li>Lead experimentation programs focused on:\n<ul>\n<li>form optimization</li>\n<li>UX improvements</li>\n<li>messaging tests</li>\n<li>CTA optimization</li>\n<li>mobile conversion</li>\n<li>trust and credibility signals</li>\n<li>funnel sequencing</li>\n</ul>\n</li>\n<li>Build testing roadmaps and scalable experimentation frameworks.</li>\n<li>Partner with design, product, and analytics teams to improve conversion efficiency and lead quality.</li>\n</ul>\n<p> </p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-weight: bold\">What We’re Looking For</span></span></p>\n<ul>\n<li>10+ years of experience in performance marketing, digital media, or growth strategy.</li>\n<li>Deep expertise across Paid Search, Paid Social, SEO, CRO/LPO, Programmatic, Native, Display</li>\n<li>Proven success scaling customer acquisition and lead generation programs.</li>\n<li>Experience managing media budgets and multi-channel acquisition strategies.</li>\n<li>Strong understanding of attribution, analytics, and conversion optimization.</li>\n<li>Demonstrated leadership experience managing high-performing teams.</li>\n<li>Strong strategic, analytical, and communication skills.</li>\n<li>Experience with GA4, Looker/Tableau, CRM systems, CDPs, and marketing automation platforms preferred.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Preferred Experience</span></p>\n<ul>\n<li>Digital agency leadership</li>\n<li>Owned-and-operated media properties</li>\n<li>Lead generation businesses</li>\n<li>Affiliate or marketplace acquisition models</li>\n<li>Performance creative strategy</li>\n<li>Funnel optimization and experimentation</li>\n<li>Multi-vertical acquisition environments</li>\n<li>Compliance-sensitive marketing environments</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What We Offer</span><br></p>\n<ul>\n<li>Competitive Compensation Package: Recognizing and rewarding your impact.</li>\n<li>Equity Award Program (Stock Options)</li>\n<li>Comprehensive Benefits: Health, vision, and dental insurance</li>\n<li>Career Growth: An opportunity to shape the future of PX and leave your mark on the industry. <br><br></li>\n</ul>\n<p>Ready to Blaze a Trail?</p>",
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