Digital Marketing Associate - Atlanta, GA

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    "description": "<p>As a Digital Marketing Associate, you will be responsible for all aspects of our digital marketing strategy. You will play a key role in future business generation by identifying new digital marketing opportunities and improving our current efforts. You will help develop &amp; execute digital marketing strategies &amp; campaigns including website design &amp; client/user experience, search optimization, paid digital, social media, and tracking ROI.<br />\r\nThis role will work with the marketing team to plan, develop and execute digital marketing strategies and campaigns that create brand awareness and support the growth of Mauldin &amp; Jenkins services.</p>\r\n\r\n<ul>\r\n\t<li>Manage M&amp;J website and intranet &nbsp;by adding new content, optimizing website pages for readability and SEO, and updating pages as needed on WordPress</li>\r\n\t<li>Analyze website traffic and site users and report findings to firm leaders</li>\r\n\t<li>Develop and implement strategies to drive traffic and increase conversions on the website</li>\r\n\t<li>Publishes standard content with an understanding of facet tagging, cross-linking, SEO, brand standards, design standards, etc.</li>\r\n\t<li>Champions the user perspective and helps design website experiences to accelerate user engagement</li>\r\n\t<li>Reviews site performance for aligned areas, and overall, to identify improvement opportunities</li>\r\n\t<li>Manages editorial process &amp; posting for social media campaigns across marketing, HR, and PR</li>\r\n\t<li>Understand and manage search engines, social media, and email platforms to engage, measure and evolve effective digital marketing campaigns</li>\r\n\t<li>Monitor digital marketing trends in the accounting industry to inform the digital strategy and guide the decision-making around digital marketing initiatives</li>\r\n\t<li>Identify, analyze, and interpret digital performance/analytics data on an ongoing basis</li>\r\n\t<li>Manage M&amp;J intranet by adding and updating content on the intranet and associated app</li>\r\n\t<li>Complete assigned tactics in a timely manner, communicating with broader team members</li>\r\n\t<li>Proactively manage multiple projects and deadlines</li>\r\n\t<li>Monitor performance, and make adjustments as necessary in order to achieve success metrics</li>\r\n\t<li>Provide critical thinking about the approach to campaign and tactical execution<br />\r\n\t&nbsp;</li>\r\n</ul>\r\n",
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