Head of Marketing

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    "description": "<p>Company Overview</p>\n<p> </p>\n<p>Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.</p>\n<p> </p>\n<p>Recognition &amp; Growth</p>\n<ul>\n<li>Inc 5000 honoree – 2 consecutive years recognized for rapid revenue growth</li>\n<li>SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)</li>\n<li>Proven scalability: Built on proprietary technology + dedicated global teams</li>\n</ul>\n<p> </p>\n<p> </p>\n<p>Dual-Brand Portfolio</p>\n<ul>\n<li>Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization</li>\n<li>Artemis ABA: Practice management SaaS platform for ABA therapy providers  </li>\n</ul>\n<p> </p>\n<p>What Makes Us Different</p>\n<ul>\n<li>Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics</li>\n<li>Vertical expertise: Deep specialization in behavioral health,  ABA therapy, ASC billing</li>\n<li>Global delivery advantage: Round the clock support with  cost savings  </li>\n<li>KPI driven pricing model</li>\n<li>Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities</li>\n</ul>\n<p> </p>\n<p>Position Summary</p>\n<p> </p>\n<p>Enterprise B2B Marketing Leader driving aggressive growth strategy</p>\n<p>Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.</p>\n<p> </p>\n<p>CRITICAL REQUIREMENTS (Must Have)</p>\n<p> </p>\n<p>Enterprise ABM Experience</p>\n<ul>\n<li>10+ years B2B marketing leadership targeting healthcare enterprises  </li>\n<li>Proven ABM program success with measurable pipeline  </li>\n<li>Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers</li>\n<li>Experience with 12  month enterprise sales cycles involving 5-10 stakeholders</li>\n<li>Track record of 30%+ improvement in sales cycle velocity through ABM</li>\n</ul>\n<p> </p>\n<p>Healthcare Industry Expertise</p>\n<ul>\n<li>RCM outsourcing services marketing (medical billing, coding, denial management)</li>\n<li>Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)</li>\n<li>Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board</li>\n<li>Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization</li>\n<li>Knowledge of HIPAA compliance in marketing operations</li>\n<li>Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies</li>\n</ul>\n<p> </p>\n<p>Digital Marketing Mastery</p>\n<ul>\n<li>HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub</li>\n<li>Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting</li>\n<li>Marketing automation expertise (HubSpot, Marketo, Pardot)</li>\n<li>Intent data platforms (6sense, ZoomInfo, Bombora)</li>\n<li>Account-based advertising and personalization (Demandbase, Terminus, Mutiny)</li>\n</ul>\n<p> </p>\n<p>AI-Powered Marketing Innovation</p>\n<ul>\n<li>Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization</li>\n<li>Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization</li>\n<li>Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools</li>\n</ul>\n<p> </p>\n<p>Brand &amp; Market Leadership</p>\n<ul>\n<li>Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking</li>\n<li>Brand positioning and messaging: Competitive differentiation against market leaders</li>\n<li>Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings</li>\n<li>Customer engagement: User conferences, customer advisory boards, reference programs, success stories</li>\n<li>Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility</li>\n</ul>\n<p> </p>\n<p>Execution Excellence</p>\n<ul>\n<li>Built marketing function from scratch at growth-stage company ($50M-$100M revenue)</li>\n<li>Managed marketing budgets $ 3M+ with strong ROI discipline</li>\n<li>Led teams of 5-10+ (internal + agencies)</li>\n<li>Proven content creation engine: case studies, whitepapers, video, webinars</li>\n</ul>\n<p> </p>\n<p>STRONG PLUS (Differentiators)</p>\n<p> </p>\n<p>Industry Experience</p>\n<ul>\n<li>Global delivery model marketing experience</li>\n<li>ABA/behavioral health/ASC market knowledge</li>\n<li>PE-backed healthcare company marketing experience</li>\n<li>Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards</li>\n<li>Competitive intelligence experience</li>\n</ul>\n<p> </p>\n<p>Technical Capabilities</p>\n<ul>\n<li>HubSpot certifications (Marketing Software, Inbound, Revenue Operations)</li>\n<li>AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI</li>\n<li>Predictive analytics and propensity modeling</li>\n<li>Marketing data warehouse architecture</li>\n<li>API integrations and martech stack optimization</li>\n</ul>\n<p> </p>\n<p>Strategic Skills</p>\n<ul>\n<li>Market research and analyst relations (KLAS, Black Book, Gartger)</li>\n<li>Key Opinion Leader (KOL) development programs</li>\n<li>Partner/channel marketing experience</li>\n<li>PE firm relationship building and portfolio company targeting</li>\n</ul>\n<p> </p>\n<p>KEY RESPONSIBILITIES</p>\n<p> </p>\n<p>Strategic Planning (25%)</p>\n<ul>\n<li>Own  revenue contribution target through marketing-sourced pipeline</li>\n<li>Develop integrated marketing strategy across services (Plutus) + software (Artemis)</li>\n<li>Build ICP definitions and account selection criteria for ABM programs</li>\n<li>Create competitive positioning  </li>\n<li>Design and execute tiered ABM programs  </li>\n<li>Target  named enterprise accounts with customized campaigns</li>\n<li>Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations</li>\n</ul>\n<p> </p>\n<p>Brand, Events &amp; Market Presence (25%)</p>\n<ul>\n<li>Plan and execute   major healthcare conferences annually</li>\n<li>Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios</li>\n<li>Launch annual customer conference  </li>\n<li>Create customer advisory board  </li>\n<li>Produce  whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction</li>\n<li>Engage KLAS, Black Book, Gartner for vendor evaluations and rankings</li>\n<li>Build PR strategy and media coverage in healthcare trade publications</li>\n</ul>\n<p> </p>\n<p>Demand Generation (35%)</p>\n<ul>\n<li>Generate   marketing-qualified accounts (MQAs)</li>\n<li>Drive   company pipeline from marketing sources</li>\n<li>Execute LinkedIn ABM campaigns</li>\n<li>Build SEM strategy capturing high-intent search traffic (</li>\n<li>Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy</li>\n<li>Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps  </li>\n<li>Optimize conversion funnels</li>\n<li>Implement AI-powered lead scoring, email optimization, and dynamic content personalization</li>\n</ul>\n<p> </p>\n<p>Sales Enablement &amp; Team (15%)</p>\n<ul>\n<li>Create account-specific microsites and personalized landing pages</li>\n<li>Develop competitive battlecards and sales presentation decks</li>\n<li>Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators</li>\n<li>Weekly pipeline reviews with sales leadership</li>\n<li>Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)</li>\n<li>Build real-time dashboards tracking account engagement, pipeline, revenue</li>\n</ul>\n<p> </p>\n<p>QUALIFICATIONS</p>\n<p> </p>\n<p>Education &amp; Experience</p>\n<ul>\n<li>Bachelor's degree in Marketing, Business, Communications (required)</li>\n<li>MBA or healthcare-related advanced degree (strongly preferred)</li>\n<li>10+ years B2B healthcare marketing leadership</li>\n<li>5+ years enterprise ABM program management</li>\n<li>3+ years RCM or healthcare SaaS marketing</li>\n<li>Experience selling to CFOs and PE-backed healthcare organizations</li>\n</ul>\n<p> </p>\n<p>Technical Skills</p>\n<ul>\n<li>HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)</li>\n<li>AI Tools: Generative AI for content, predictive analytics, marketing automation</li>\n<li>LinkedIn Campaign Manager + Sales Navigator</li>\n<li>Google Analytics 4, Google Ads, Tag Manager</li>\n<li>ABM platforms: Demandbase, 6sense, or Terminus</li>\n<li>Intent data: ZoomInfo, Bombora, Clearbit</li>\n<li>Analytics: Tableau, Looker, or Power BI</li>\n<li>Financial modeling tools for ROI/TCO analysis</li>\n</ul>\n<p> </p>\n<p>Leadership Competencies</p>\n<ul>\n<li>Data-driven decision making with metrics obsession</li>\n<li>Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods</li>\n<li>Cross-functional collaboration between marketing, sales, product, operations</li>\n<li>Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees</li>\n<li>C-suite engagement skills: Comfortable presenting to boards and executive teams</li>\n<li>Execution speed: bias for action, comfortable with ambiguity</li>\n<li>Strategic + tactical: 3-year vision while executing daily campaigns</li>\n</ul>\n<p> </p>\n<p> </p>\n<p>WORKING STYLE &amp; CULTURE FIT</p>\n<p> </p>\n<p>You'll thrive here if you:</p>\n<ul>\n<li>Move fast: High-growth environment; execution speed critical</li>\n<li>Love data: Every decision backed by metrics; live in dashboards</li>\n<li>Direct communication: CEO prefers bullet points, quick decisions, minimal fluff</li>\n<li>Speak CFO: Comfortable translating marketing into financial impact</li>\n<li>Entrepreneurial: Comfortable building from ground up; minimal bureaucracy</li>\n<li>Results-oriented: Measured on pipeline and revenue, not activities</li>\n<li>Hands-on: Not afraid to build workflows yourself while managing the team</li>\n</ul>\n<p> </p>\n<p>WHY JOIN PLUTUS HEALTH?</p>\n<ul>\n<li>Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory</li>\n<li>Impact: Build marketing function from ground up at critical inflection point</li>\n<li>Growth Market: Healthcare RCM   + ABA software   both expanding rapidly</li>\n<li>Target Rich Environment: PE firms managing  healthcare portfolio companies</li>\n<li>Competitive Advantage: Global delivery model + proprietary technology =   cost advantage</li>\n<li>Leadership: Experienced operators; decisive, empowering CEO</li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>",
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