Principal Technical Marketing Manager

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    "ShortDescriptionStr": "We’re looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). In this role, you’ll own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth.",
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    "ExternalDescriptionStr": "<p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">We’re looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&amp;M). In this role, you’ll own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth.</span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">In this role you are accountable to drive marketing initiative execution across sales and marketing channels, covering industry verticals for the&nbsp;Portfolio Business Unit at Emerson T&amp;M.&nbsp;<span> </span>You will orchestrate marketing programs that amplify NI’s message to industry verticals, ensuring consistent messaging and measurable impact across digital and physical touchpoints. You will translate industry priorities and content into coordinated, market-facing initiatives that support pipeline growth and revenue contribution.</span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">This role collaborates closely with other technical marketing managers, global marketing, business managers, and channel teams across industry verticals such as energy, life sciences, and electrical machinery.&nbsp;</span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><strong>In this Role, Your Responsibilities Will Be:</strong></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Create and execute multi-channel plans to deliver industry messaging to the right audiences</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Leverage global marketing-led activities to target industry audiences with amplification tactics</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Own the industry marketing calendar and manage cross-functional dependencies</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Provide audience guidance to inform marketing planning in collaboration with global campaign managers</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Report on inbound and outbound metrics across the marketing funnel</span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><strong>Who You Are:</strong></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Experience in marketing to industry verticals such as life sciences, energy, electrical machinery, or data center infrastructure.<span>&nbsp;</span>Track record of driving measurable market share growth and share-of-voice.<span>&nbsp; </span>Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies.<span>&nbsp; </span>Experience working with system integration partners and/or distribution channels in a multi-tier go-to-market model.<span>&nbsp; </span>Scrappy and creative with a bias for results&nbsp;</span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><strong>For This Role, You Will Need:</strong></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Strong project management skills with experience managing complex calendars and cross-channel dependencies</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Excellent communication skills to maintain message consistency across channels and stakeholders</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Self-motivated and collaborative work ethic.&nbsp;</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Comfortable communicating across organizational and functional levels to discuss strategy and tactics with your respective stakeholders.</span></p></li><li><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\">Authorized to work in the United States without sponsorship now and in the future.</span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><strong>Our Culture &amp; Commitment to You:</strong></span></p><p style=\"background-color: white; line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: &quot;Times New Roman&quot;, serif;\">At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives, because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.&nbsp;</span></p><p style=\"background-color: white; line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: &quot;Times New Roman&quot;, serif;\">We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, profit sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.&nbsp;</span></p><p style=\"background-color: white; line-height: normal; margin-bottom: 0in;\">&nbsp;</p><p style=\"background-color: white; line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: &quot;Times New Roman&quot;, serif;\"><strong>Work Authorization:</strong></span></p><p><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.</span></span></p>",
    "ObjectVerNumberProfile": null,
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    "CorporateDescriptionStr": "<p style=\"margin-bottom:0in\"><a href=\"https://www1.emerson.com/en/corporate/careers/meet-emerson\" target=\"_blank\" rel=\"nofollow\"><b>WHY EMERSON</b></a><b>&nbsp;</b><b></b></p>\n<p style=\"margin-bottom:0in\"><b>Our Commitment to Our People</b></p>\n<p>At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.</p>\n<p>We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.</p>\n<p style=\"margin-bottom:0in\"></p>\n<p>At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.</p>\n<p style=\"margin-bottom:0in\"><b>Work Authorization</b></p>\n<p>Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.</p>\n<p style=\"margin-bottom:0in\"><b>Equal Opportunity Employer</b></p>\n<p style=\"margin-bottom:0in\">Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.</p>\n<p style=\"margin-bottom:0in\"><b>Accessibility Assistance or Accommodation</b></p>\n<p style=\"margin-bottom:0in\">If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact:&nbsp;<a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"nofollow\">[email protected]</a>.&nbsp; &nbsp;</p>\n<p style=\"margin-bottom:0in\"><br></p>\n<p style=\"margin-bottom:0in\"></p>\n<p style=\"margin-bottom:0in\"><a href=\"https://www1.emerson.com/en/corporate/about-us\" target=\"_blank\" rel=\"nofollow\"><b>ABOUT EMERSON</b></a><b>&nbsp;</b></p>\n<p style=\"margin-bottom:0in\"></p>\n<p>Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.</p>\n<p>With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.</p>\n<p style=\"margin-bottom:0in\"></p>\n<p>We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!</p>\n<p style=\"margin-bottom:0in\"><b>No calls or agencies please.&nbsp;</b></p>",
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