Social Media Content Creator (Contract)

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    "city": "Miami",
    "region": "FL",
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      "city": "Miami",
      "state": "Florida",
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    "departmentId": "18810",
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    "jobOpeningName": "Social Media Content Creator (Contract)",
    "departmentLabel": "Social",
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    "datePosted": "2026-01-13",
    "atsLocation": {
      "city": "Miami",
      "state": "Florida",
      "country": "United States",
      "countryId": "1"
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">ABOUT THE ROLE</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">As a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Contract Content Creator</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> at 321, you will serve as an on-demand visual storyteller, capturing and creating authentic social media content for our diverse portfolio of client accounts. You'll work remotely with flexibility to travel to client locations throughout the South Florida region for on-site content capture sessions. Your role combines hands-on production skills with platform expertise—shooting compelling photos and videos, then editing and optimizing content for social media platforms using accessible, AI-enhanced tools.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role sits at the intersection of content production, brand storytelling, technical execution, and </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">AI-powered creation workflows</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">. You'll bring expertise in mobile and professional content capture alongside proven ability to quickly understand brand voices and translate business objectives into scroll-stopping visual content. Your production efficiency combined with platform-specific editing skills will enable you to deliver high-volume, high-quality content that drives engagement across multiple client accounts. </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">As part of an AI-first organization, you'll leverage intelligent tools</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> to accelerate editing, enhance creative output, and scale content production while maintaining authentic, brand-aligned storytelling.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">WHAT YOU'LL DO</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">On-Site Content Capture</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Travel to client locations throughout South Florida for scheduled content capture sessions (typically 2-4 hour shoots).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Direct on-camera talent including business owners, employees, customers, and team members to create authentic, engaging content.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Scout and utilize diverse locations, lighting conditions, and environments to create visually dynamic content that tells compelling stories.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Capture B-roll footage, process documentation, before/after transformations, team culture moments, and customer testimonials.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work efficiently to maximize content output during limited on-site windows, capturing multiple content concepts per session.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Adapt shooting approach based on industry context—from roofing job sites and medical facilities to real estate properties and legal offices.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure all captured content meets technical specifications for social media platforms including resolution, aspect ratios, and lighting quality.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Content Editing &amp; Post-Production</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Edit captured content into platform-optimized social media posts using tools like CapCut, Canva, and other accessible editing applications.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Create content in multiple formats and aspect ratios (9:16 for Stories/Reels, 1:1 for feed posts, 16:9 for YouTube) from single capture sessions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Leverage AI-powered editing tools for automated captioning, scene detection, color correction, and audio enhancement to accelerate production.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Add text overlays, graphics, transitions, music, and effects that align with platform trends and client brand guidelines.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Edit content to optimal lengths for each platform (15-30 seconds for Reels/TikTok, 60-90 seconds for longer-form content).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure brand consistency across all edited content including color grading, typography, logo placement, and visual style.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Use AI tools for creative enhancement including background removal, object replacement, visual effects, and content optimization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Organize and deliver edited content with clear file naming conventions and platform-specific specifications.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Platform-Specific Optimization</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Stay current on social media platform trends, audio trends, editing styles, and content formats across Instagram, TikTok, Facebook, LinkedIn, and YouTube.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Adapt editing approach based on platform best practices—from fast-paced TikTok content to polished LinkedIn business videos.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Optimize content for maximum organic reach including strategic use of hooks, captions, hashtags, and engagement drivers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Utilize AI-powered trend analysis tools to identify viral formats and incorporate them into client content strategies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Create native platform content that feels authentic to each channel rather than repurposed across all platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Test and iterate on content styles based on performance data and platform algorithm changes.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Creative Collaboration &amp; Brand Alignment</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Review creative briefs and content strategies from Social Media Manager to understand client objectives, brand voice, and content requirements.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Participate in pre-production planning calls to align on shoot concepts, deliverables, and creative direction.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide creative input and recommendations based on on-site observations and platform expertise.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deliver content that authentically represents client brand while incorporating engaging, scroll-stopping creative elements.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Accept feedback and make revisions efficiently to ensure final content meets client expectations and strategic objectives.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Communicate proactively about production timelines, technical challenges, and creative opportunities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain organized asset libraries with raw footage and edited content for future use and adaptation.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Industry Adaptability &amp; Professionalism</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Quickly understand diverse business models and industries including roofing, legal services, real estate, healthcare, home services, and professional services.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Navigate various work environments professionally—from construction sites and medical facilities to corporate offices and residential properties.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Respect client confidentiality, privacy requirements, and industry-specific compliance considerations (HIPAA for healthcare, attorney-client privilege, etc.).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Represent 321 professionally during on-site shoots, building positive relationships with client teams and on-camera talent.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Adapt shooting and directing style to make diverse subjects comfortable on camera, from executives to field technicians.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work independently with minimal supervision, managing your own production workflow and meeting deadlines consistently.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">WHAT YOU HAVE</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong portfolio demonstrating social media content across multiple platforms, industries, and content formats.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras with understanding of lighting, composition, and audio.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Advanced proficiency with CapCut, Canva, and other accessible editing tools for creating social media content efficiently.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Experience using AI-powered editing and creation tools (ChatGPT for scripting, AI video editors, automated captioning, background removal, etc.) to accelerate production.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Comfort with emerging AI tools for content enhancement including generative fill, object removal, audio cleanup, and visual effects.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deep understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube with knowledge of platform-specific best practices.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings for social media optimization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Experience creating content for business services industries such as home services, professional services, real estate, or healthcare is highly valued.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent organizational skills with ability to manage multiple client projects, tight deadlines, and revision requests simultaneously.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reliable transportation and willingness to travel to client locations throughout South Florida.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Professional demeanor with ability to represent client brands and agency professionally during on-site shoots.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Flexibility to accommodate varied scheduling including occasional weekend or evening shoots based on client needs and availability.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Self-motivated and independent with ability to problem-solve on location and deliver consistent quality without hands-on supervision.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong communication skills with ability to understand creative direction, ask clarifying questions, and provide status updates proactively.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Attention to detail ensuring technical quality, brand consistency, and error-free deliverables.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bonus: Experience with Adobe Premiere Pro, After Effects, or professional editing software for complex projects.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bonus: Photography skills for capturing still images alongside video content.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Continuous learner who stays current on social media trends, content formats, editing techniques, and AI tools.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">COMPENSATION &amp; LOGISTICS</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is a contract position with project-based compensation. Remote work with required travel to client locations in South Florida areas, and contractor must be based on South Florida (between West Palm Beach and Miami corridor). Flexible scheduling with shoots coordinated based on client needs and content creator availability.</span></p>",
    "compensation": "Negotiable",
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