Marketing Director

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    "description": "<h1>Position Summary</h1>\n\n<p>The Marketing Director serves as the sales and relationship leader within the community.</p>\n\n<p>This role is responsible for driving occupancy growth through relationship-building, community outreach, tours, follow-up systems, and exceptional family experiences.</p>\n\n<p>The Marketing Director partners closely with the Executive Director and leadership team to strengthen census growth, referral partnerships, community reputation, and overall community energy.</p>\n\n<p>This is not a passive desk role.</p>\n\n<p>This is a relationship-driven leadership position for someone who is proactive, organized, compassionate, and motivated by impact.</p>\n\n<hr />\n<h1>Key Responsibilities</h1>\n\n<h2>Census Growth &amp; Sales</h2>\n\n<ul>\n\t<li>Conduct community tours with prospective residents and families</li>\n\t<li>Manage and maintain lead follow-up systems</li>\n\t<li>Support inquiry-to-move-in conversion efforts</li>\n\t<li>Assist with move-in coordination and family communication</li>\n\t<li>Maintain accurate census and prospect tracking</li>\n</ul>\n\n<h2>Community Outreach &amp; Networking</h2>\n\n<ul>\n\t<li>Build and maintain relationships with:\n\t<ul>\n\t\t<li>Hospitals</li>\n\t\t<li>Skilled nursing facilities</li>\n\t\t<li>Home health agencies</li>\n\t\t<li>Hospice providers</li>\n\t\t<li>Case managers</li>\n\t\t<li>Social workers</li>\n\t\t<li>Community organizations</li>\n\t</ul>\n\t</li>\n\t<li>Represent the community at networking and outreach events</li>\n\t<li>Develop referral partnerships within the local market</li>\n</ul>\n\n<h2>Marketing &amp; Community Presence</h2>\n\n<ul>\n\t<li>Support community marketing initiatives and events</li>\n\t<li>Assist with social media and community visibility efforts</li>\n\t<li>Help maintain a welcoming, professional community presentation</li>\n\t<li>Identify opportunities to improve reputation and engagement</li>\n</ul>\n\n<h2>Leadership &amp; Operations Support</h2>\n\n<ul>\n\t<li>Partner with the Executive Director and department leaders on census strategy</li>\n\t<li>Communicate barriers, opportunities, and market feedback proactively</li>\n\t<li>Support a positive and collaborative team culture</li>\n\t<li>Demonstrate urgency, professionalism, and accountability daily</li>\n</ul>",
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    "qualifications": "<h1>Qualifications</h1>\n\n<ul>\n\t<li>Senior living, healthcare, sales, marketing, hospitality, or relationship management experience preferred</li>\n\t<li>Strong communication and interpersonal skills</li>\n\t<li>Ability to build trust quickly with families and referral partners</li>\n\t<li>Organized and detail-oriented</li>\n\t<li>Self-motivated with strong follow-through</li>\n\t<li>Comfortable networking and engaging with the public</li>\n\t<li>Ability to manage multiple priorities in a fast-paced environment</li>\n\t<li>Basic computer and communication technology proficiency required</li>\n\t<li>Valid driver’s license and reliable transportation preferred</li>\n</ul>\n\n<hr />\n<h1>The Ideal Candidate</h1>\n\n<p>You may be a great fit if you:</p>\n\n<ul>\n\t<li>Naturally take ownership</li>\n\t<li>Bring solutions instead of excuses</li>\n\t<li>Communicate early and clearly</li>\n\t<li>Follow through consistently</li>\n\t<li>Thrive in relationship-based environments</li>\n\t<li>Stay calm under pressure</li>\n\t<li>Build trust quickly</li>\n\t<li>Bring positive energy into a room</li>\n\t<li>Care deeply about people</li>\n\t<li>Operate with urgency and professionalism</li>\n\t<li>Want to help build something meaningful</li>\n</ul>\n\n<p>We are looking for someone who is:</p>\n\n<ul>\n\t<li>Relational but accountable</li>\n\t<li>Compassionate but driven</li>\n\t<li>Organized but adaptable</li>\n\t<li>Professional but approachable</li>\n</ul>\n\n<p>We are not looking for someone who waits to be managed.</p>\n\n<p>We are looking for someone who leads.</p>\n\n<hr />\n<h1>What Success Looks Like</h1>\n\n<p>Success in this role includes:</p>\n\n<ul>\n\t<li>Occupancy growth</li>\n\t<li>Strong referral relationships</li>\n\t<li>Consistent lead follow-up</li>\n\t<li>Positive family experiences</li>\n\t<li>Increased tours and move-ins</li>\n\t<li>Strong community reputation</li>\n\t<li>Operational partnership and teamwork</li>\n</ul>\n\n<p>You will be measured by results, consistency, communication, and ownership.</p>\n\n<hr />\n<h1>Why Join OPS Living?</h1>\n\n<p>At OPS Living, you will have the opportunity to:</p>\n\n<ul>\n\t<li>Make a meaningful impact in people’s lives</li>\n\t<li>Build strong community relationships</li>\n\t<li>Grow professionally within a growing organization</li>\n\t<li>Be part of a mission-driven culture</li>\n\t<li>Help shape the future of our communities</li>\n</ul>\n\n<p>This role matters.</p>\n\n<p>The families you help will remember you during one of the most important decisions of their lives.</p>\n\n<hr />\n<h1>Ready to Apply?</h1>\n\n<p>If you are someone who leads with compassion, communicates with urgency, and takes pride in creating exceptional experiences for others, we encourage you to apply.</p>",
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