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    "ExternalDescriptionStr": "<p style=\"margin:0in 0in 12.4pt;text-indent:0in;\"><span lang=\"EN\">Hearst is seeking a strategic, creative <strong>Social Content Strategist</strong> to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You’ll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales, editorial teams, and external partners.This is a great role for fine-tuning both influencer and organic social media skill sets, all while working with nationally recognized media brands and clients!&nbsp;</span></p><p style=\"line-height:107%;margin:0in 0in .9pt;text-indent:0in;\"><span><strong>What You'll Do:&nbsp;</strong></span></p><ul style=\"padding-left:47px;\"><li><span lang=\"EN\">Own social media strategy and planning, developing platform-specific approaches, content calendars, and recommendations aligned with client’s brand and business goals while staying current on platform trends and best practices.&nbsp;</span></li><li><span lang=\"EN\">Create, publish, and optimize social content, including writing copy, producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms.&nbsp;</span></li><li><span lang=\"EN\">Measure and report on performance, tracking key metrics and delivering insights and recommendations to optimize content, inform strategy, and improve overall social performance.&nbsp;</span></li><li><span lang=\"EN\">Support influencer discovery and vetting by researching creators across platforms, evaluating audience fit, engagement, and brand alignment, and maintaining organized shortlists.&nbsp;</span></li><li><span lang=\"EN\">Assist with influencer brief development by helping build creative briefs, content guidelines, timelines, and deliverable requirements in collaboration with the internal team.&nbsp;</span></li><li><span lang=\"EN\">Support with day-to-day communications as needed, in regards to scheduling, approvals, questions, and deliverable tracking to ensure smooth campaign execution.<strong>&nbsp;</strong></span></li><li><span lang=\"EN\">Assist with the execution of sponsored content, including asset collection, copywriting and editing support, editorial approvals, and multi-platform publishing in alignment with Hearst’s editorial standards and advertiser objectives.&nbsp;</span></li><li><span lang=\"EN\">Oversee budget pacing and boosted-content strategy via Facebook Ads Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.&nbsp;</span></li><li><span lang=\"EN\">Develop best-practice guides, templates, and workflows to streamline organic, influencer, and sponsored content execution.&nbsp;</span></li><li><span lang=\"EN\">Support with internal training and workshops on social trends, influencer marketing fundamentals, and sponsored content workflows.&nbsp;</span></li></ul><p style=\"line-height:107%;margin:0in 0in .9pt .5in;text-indent:0in;\"><span lang=\"EN\">&nbsp;</span></p><p style=\"margin-left:0in;text-indent:0in;\"><span lang=\"EN\"><strong>What You Need&nbsp;</strong></span></p><p style=\"line-height:107%;margin:0in 0in .9pt;text-indent:0in;\"><span lang=\"EN\"><strong>&nbsp;</strong></span></p><ul style=\"padding-left:47px;\"><li><span lang=\"EN\">2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.&nbsp;</span></li><li><span lang=\"EN\">Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field&nbsp;</span></li><li><span lang=\"EN\">Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams&nbsp;</span></li><li><span lang=\"EN\">Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!&nbsp;</span></li><li><span lang=\"EN\">Experience using Facebook Ads Manager and other paid social media tools&nbsp;</span></li><li><span lang=\"EN\">Ability to perform light design work (typically in Canva)&nbsp;</span></li><li><span lang=\"EN\">Self-starter and quick to execute, brainstorm, and communicate with clients and sellers ● Content marketing and SEO writing experience is a plus!<strong>&nbsp;</strong></span></li><li><span lang=\"EN\">Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager).</span></li></ul>",
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