Retention & Lifecycle Marketing Specialist

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About REBEL</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">REBEL is the first and largest tech platform transforming retail’s $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we’re leading the returns revolution—partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">REBEL is looking for a Retention &amp; Lifecycle Marketing Specialist to execute retention strategy through email and SMS marketing. This is a hands-on role where attention to detail, customer empathy, and technical execution come together to drive meaningful impact. You'll work within a fast-moving team that values execution over process and results over optics.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Please note this position requires employees to be in our Bay-Bloor office at least 2 days a week. </span><br>Applicants must be legally authorized to work in Canada. REBEL does not sponsor work permits, LMIAs, or LMIA-exempt employer-specific permits, now or in the future.<br></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This role reports to the Director of Retention Marketing.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What you'll own:</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Email and SMS execution, end to end.</span> You'll be responsible for building, deploying, and optimizing campaigns and flows across email and SMS channels — with engagement, retention, and revenue metrics as your guiding north stars.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Campaign execution and quality. </span>From audience segmentation to content assembly, QA, and deployment, you'll own the end-to-end process with a sharp eye for detail. Every send should be accurate, on-brand, and strategically sound.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Retention strategy support. </span>You'll work closely with the Director of Retention Marketing to understand the broader retention strategy and translate it into effective channel execution — connecting customer data and behavioral signals to the right message at the right time.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Platform management. </span>You'll be the day-to-day owner of our email and SMS platforms (Klaviyo and Attentive or similar), managing flows, lists, segments, and deliverability health.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Cross-functional collaboration.</span> You'll partner with brand, merchandising, tech and data teams to bring campaigns to life — contributing ideas, flagging opportunities, and keeping execution moving across stakeholders.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Technical excellence. </span>You'll understand the technical foundations of email and SMS marketing — including deliverability, link tracking, compliance, and platform architecture — and use that knowledge to improve quality and performance.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Testing and optimization. </span>You'll support a structured approach to A/B or multivariable testing across subject lines, content, send times, and segments, using results to continuously improve performance.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What you'll bring:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">3+ years of hands-on experience in email and SMS marketing, with a focus on campaign execution and lifecycle programs</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proficiency in Klaviyo and Attentive, or comparable enterprise-grade email and SMS platforms</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Exceptional attention to detail — you catch errors before they go out, not after</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to read and interpret customer data and translate insights into actionable campaign decisions</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong collaboration skills and a track record of working effectively across creative, product, and analytics teams</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Solid understanding of the technical aspects of email and SMS marketing, including segmentation logic, flow architecture, deliverability best practices, and compliance requirements</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience with email design; familiarity with Canva or Figma is an asset but not required</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">A consumer-centric mindset — you think about the customer experience first and let that guide your decisions</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Curiosity and a can-do attitude — you ask questions, try new things, and find solutions rather than blockers</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Background in a scaling, fast-paced environment where independent execution and adaptability are essential</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Pay Transparency</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This is a full-time, exempt position eligible to receive a base salary. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Initial base salary range for this position = CAD $45,000-$80,000</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Equal Opportunity</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact <span style=\"color: rgb(11, 79, 209)\">[email protected]</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-style: italic\">REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.</span></p>",
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