CRM Marketing Specialist

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    "description": "<div>\n<div>\n<div>\n<p style=\"text-align:start\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">The CRM Marketing Specialist reports to the Senior Manager of Marketing Operations and owns our first party data and lifecycle marketing execution. This role sits at the intersection of data, technology, and marketing, and is responsible for building, managing, and activating our customer database to drive retention, re engagement, and revenue through targeted, personalized campaigns.</span></span></p>\n\n<p style=\"text-align:start\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">This is not a traditional copywriting role. While strong communication skills matter, the core of this position is data fluency, technical platform ownership, and the ability to turn customer insights into automated, high performing campaigns. Home services experience (plumbing, HVAC, electrical, solar, pest, lawn care, etc.) is a non-negotiable for this role.</span></span></p>\n\n<p style=\"text-align:start\">&nbsp;</p>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Key Responsibilities</span></p>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Database management &amp; Data Integrity</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Maintain and organize our first party customer and prospect database</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Ensure data hygiene, proper segmentation, and list accuracy across platforms</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Build and manage audience segments based on behavior, service history, lifecycle stage, and engagement signals</span></span></p>\n\t</li>\n</ul>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Campaign Strategy &amp; Execution</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Plan, build, and deploy CRM campaigns across email, SMS, and direct channels</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Develop lifecycle marketing flows including welcome sequences, reengagement, winback, upsell/crossell, and membership campaigns</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Coordinate with cross functional teams (brand, performance, RMM) to align CRM sends with broader marketing moments, promotions, and product launches</span></span></p>\n\t</li>\n</ul>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Copywriting &amp; Content</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Write clear, on brand copy for all CRM channels including email, SMS, and direct mail</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Adapt messaging by audience segment, lifecycle stage, and campaign objective</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Collaborate with the brand and creative team to ensure visual and copy consistency across all outgoing communications</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Collaborate with RMMs on monthly promotions</span></span></p>\n\t</li>\n</ul>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Content Calendar Management</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Own and maintain the CRM content calendar, ensuring campaigns are planned, briefed, and executed on schedule</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Manage campaign timelines from brief to deployment, flagging conflicts or gaps in the send schedule proactively</span></span></p>\n\t</li>\n</ul>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Tech Stack Management</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Own day-to-day operations of our CRM and marketing automation platforms (ServiceTitan, Broccoli AI, and others)</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Set up and QA campaign logic, triggers, audience rules, and send schedules</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Identify opportunities to better leverage our tools and recommend platform improvements</span></span></p>\n\t</li>\n</ul>\n\n<p style=\"text-align:start\"><span style=\"font-family:Arial,sans-serif\">Reporting &amp; Optimization</span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Track campaign performance including open rates, CTR, conversion, and revenue attribution</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Use data to continuously test and improve segmentation, messaging, timing, and cadence</span></span></p>\n\t</li>\n\t<li>\n\t<p><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:Arial,sans-serif\">Report CRM metrics to Senior Marketing Operations Manager on a regular basis</span></span></p>\n\t</li>\n</ul>\n</div>\n</div>\n</div>\n",
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