Director, Omnichannel Strategist (Life Sciences)

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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Red Nucleus is hiring an experienced Omnichannel Strategist to join our global Medical Affairs team! This role can be full-time remote in the US.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Our purpose is advancing knowledge to improve lives. We succeed by being the premier provider of strategic learning and development, scientific advisory services, and medical communications solutions for the life sciences industry. Our global team is composed of nearly 1000 full-time employees whose commitment to creativity, quality, and on-time delivery is unrivaled in our space.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">At Red Nucleus, we believe in providing a rich working environment that pushes us to innovate in ways that engages our employees to be their best selves. Our culture is about meaningful work, a true sense of community, and fun. We love to celebrate our people and we are proud to have been internationally recognized as a “Great Place to Work\".  </span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">About the Role</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We are seeking an experienced Omnichannel Strategist to help design, implement, and optimize customer engagement strategies across digital, field, and in-person touchpoints. This role is internal-facing, working closely with brand, marketing, analytics, and technology teams to ensure omnichannel programs are data-driven, insight-led, and seamlessly orchestrated.</span><br><br><span style=\"font-size: 12pt\">The ideal candidate combines strategic consulting skills with hands-on execution experience—able to frame big-picture strategies while also rolling up their sleeves to translate those strategies into actionable programs. Comfort with data, BI tools, persona development, and AI-enabled strategy design is critical.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Strategic Planning &amp; Consulting</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals.</span></li>\n<li><span style=\"font-size: 12pt\">Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization.</span></li>\n<li><span style=\"font-size: 12pt\">Develop data-driven personas and journey maps, validated by research and real-world data sets.</span></li>\n<li><span style=\"font-size: 12pt\">Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration.</span></li>\n<li><span style=\"font-size: 12pt\">Support training and change management efforts to drive omnichannel adoption and best practices across teams.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Program Design &amp; Orchestration</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Translate strategies into actionable program blueprints and playbooks.</span></li>\n<li><span style=\"font-size: 12pt\">Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels.</span></li>\n<li><span style=\"font-size: 12pt\">Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Measurement &amp; Optimization</span><br></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Define KPIs and measurement frameworks for omnichannel programs.</span></li>\n<li><span style=\"font-size: 12pt\">Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights.</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design.</span></li>\n<li><span style=\"font-size: 12pt\">Drive a test-and-learn culture for continuous improvement.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Qualifications</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Bachelor’s degree in Marketing, Business, Analytics, or related field; advanced degree a plus.</span></li>\n<li><span style=\"font-size: 12pt\">5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences.</span></li>\n<li><span style=\"font-size: 12pt\">Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik.</span></li>\n<li><span style=\"font-size: 12pt\">Experience with data-driven persona development and journey design validated by research and real-world data.</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization.</span></li>\n<li><span style=\"font-size: 12pt\">Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo.</span></li>\n<li><span style=\"font-size: 12pt\">Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch).</span></li>\n<li><span style=\"font-size: 12pt\">Proven ability to consult internally, lead workshops, and influence stakeholders.</span></li>\n<li><span style=\"font-size: 12pt\">Experience supporting training and organizational change management initiatives.</span></li>\n<li><span style=\"font-size: 12pt\">Strong analytical, communication, and collaboration skills.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What We Offer</span><br></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Opportunity to shape omnichannel engagement strategies across high-visibility brands.</span></li>\n<li><span style=\"font-size: 12pt\">Exposure to advanced analytics, BI tools, AI, and orchestration platforms that drive measurable business impact.</span></li>\n<li><span style=\"font-size: 12pt\">Collaborative, cross-functional culture where strategic thinking and execution agility are equally valued.</span><br></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What You Will Enjoy at Red Nucleus</span></p>\n<p><br></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Competitive pay, incentives, retirement, and income security programs</span></li>\n<li><span style=\"font-size: 12pt\">Comprehensive benefits and wellness programs focused on healthy lifestyles</span></li>\n<li><span style=\"font-size: 12pt\">Generous paid time off, employee assistance programs, and flexible work arrangements</span></li>\n<li><span style=\"font-size: 12pt\">Performance-driven environment including professional development and transfer opportunities</span></li>\n<li><span style=\"font-size: 12pt\">People-first culture fostering self expression, diversity, and a growth mindset</span></li>\n<li><span style=\"font-size: 12pt\">Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees</span></li>\n<li><span style=\"font-size: 12pt\">Support of the community organizations you are passionate about</span></li>\n<li><span style=\"font-size: 12pt\">Ongoing programs and events designed to bring our global team together</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><em> </em></span></p>\n<p><span style=\"font-size: 12pt\"><em>Diversity, equity and inclusion are valued at Red Nucleus and we believe we have a shared responsibility to provide equal opportunity and foster an inclusive spirit.  We do not discriminate on the basis of race, color, national origin, religion, caste, sexual orientation, gender, age, marital status, veteran status, or disability status.</em></span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">To learn more about working at Red Nucleus, please visit <a href=\"https://rednucleus.com/careers/\" target=\"_blank\" rel=\"noopener noreferrer\">Careers | Red Nucleus.</a></span></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"color: rgb(255, 255, 255)\">#LI-LD1</span></p>",
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