Restaurant Marketing Manager

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    "description_html": "<p>Groot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the restaurant and hospitality arena. This individual will be responsible for managing communication with culinary/operations, venue initiatives, and developing marketing campaigns that drive reservations and brand awareness. To be successful in this role, you should have hands-on experience creating and managing restaurant marketing plans in a fast-paced hospitality environment. Ultimately, you will help us build and maintain strong and consistent marketing efforts through a wide range of online and offline marketing channels.&nbsp;</p><p><br></p><p><strong>Responsibilities:</strong>&nbsp;</p><ul><li>Create, manage, and deploy successful event restaurant marketing campaigns while owning their implementation from ideation to execution.&nbsp;</li><li>Develop and implement strategies that drive awareness and patrons to our restaurant venues.&nbsp;</li><li>Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels.&nbsp;</li><li>Communicate and coordinate with culinary and operation teams to plan and execute campaigns&nbsp;</li><li>Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs.&nbsp;</li><li>Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team&nbsp;</li><li>Preplanning and execution on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events.&nbsp;</li><li>Work daily with the Graphic Design Team for all venue assets, edits and needs to drive brand awareness (i.e., Promotions, Events, Campaigns, Holidays, Culinary, Etc.).&nbsp;</li><li>Work with promotional partners to create assets and marketing lounge activations&nbsp;</li><li>Collaborate with company partners for cross promotional opportunities&nbsp;</li><li>Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs.&nbsp;</li><li>Suggest and develop content creation ideas/plans with Social Media Managers&nbsp;&nbsp;</li><li>Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly&nbsp;</li><li>Build strategic relationships and partner with key players, influencers, agencies, and vendors.&nbsp;</li><li>Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly.&nbsp;</li><li>Working non-traditional hours throughout the year (i.e., Holiday’s, festivals, offsite dining experiences, occasional social coverage, and other locally driven events).&nbsp;</li><li>Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis.&nbsp;</li></ul>",
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      "description": "<p>Description</p><p>Groot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the restaurant and hospitality arena. This individual will be responsible for managing communication with culinary/operations, venue initiatives, and developing marketing campaigns that drive reservations and brand awareness. To be successful in this role, you should have hands-on experience creating and managing restaurant marketing plans in a fast-paced hospitality environment. Ultimately, you will help us build and maintain strong and consistent marketing efforts through a wide range of online and offline marketing channels. </p><p><br/></p><p><strong>Responsibilities:</strong> </p><ul><li>Create, manage, and deploy successful event restaurant marketing campaigns while owning their implementation from ideation to execution. </li><li>Develop and implement strategies that drive awareness and patrons to our restaurant venues. </li><li>Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels. </li><li>Communicate and coordinate with culinary and operation teams to plan and execute campaigns </li><li>Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs. </li><li>Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team </li><li>Preplanning and execution on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events. </li><li>Work daily with the Graphic Design Team for all venue assets, edits and needs to drive brand awareness (i.e., Promotions, Events, Campaigns, Holidays, Culinary, Etc.). </li><li>Work with promotional partners to create assets and marketing lounge activations </li><li>Collaborate with company partners for cross promotional opportunities </li><li>Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs. </li><li>Suggest and develop content creation ideas/plans with Social Media Managers  </li><li>Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly </li><li>Build strategic relationships and partner with key players, influencers, agencies, and vendors. </li><li>Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly. </li><li>Working non-traditional hours throughout the year (i.e., Holiday’s, festivals, offsite dining experiences, occasional social coverage, and other locally driven events). </li><li>Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis. </li></ul><p>Requirements</p><ul><li>Minimum of 5-6 years of marketing experience working with in restaurant marketing.  </li><li>Ability to work with all personality’s types even in adverse situations. </li><li>Strong time management, organization, and prioritization skills.  </li><li>Ability to effectively communicate verbally and non-verbally with others. </li><li>Well versed in project management within a team setting.  </li><li>Strong understanding of digital marketing, social media marketing, and traditional marketing. </li><li>A sense of aesthetics and a love for great copy and witty communication. </li><li>BSc/MSc degree in Marketing or related field.  </li></ul>",
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