Head of Content

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    "departmentLabel": "SiGMA Play - Operations",
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    "location": {
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\">About SiGMA World</span></p>\n<p><br><span style=\"font-family: arial, helvetica, sans-serif\">With over 1,200 exhibitors and 80,000 industry delegates spanning seven summits across EurAsia, LATAM and beyond, SiGMA World has firmly established itself as the undisputed leader in global gaming events and media. The SiGMA Squad now comprises of 350+ talented people across 6 offices in Malta, Cyprus, Brazil, the Philippines, Armenia and in Serbia.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">The role is open at one of our projects - </span>SiGMA Play, a global platform that connects players with trusted online game providers through expert reviews, rankings, and a large library of games. You’ll contribute to a product focused on transparency, user experience, and responsible gaming, helping users discover safe, high-quality gaming options across multiple regulated markets.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>About the Role</span></span><span> </span></span></p>\n<p><span><span>We are </span><span>seeking</span><span> an experienced, commercially minded, and results-driven </span></span><span style=\"font-weight: bold\"><span><span>Head of Content</span></span></span><span><span> to lead our content </span><span>team</span><span> and drive </span><span>superior</span><span> content strategy across multiple digital channels. This is a senior leadership role for someone who combines strategic thinking, operational excellence, SEO understanding, and strong </span><span>people</span><span> management skills.</span></span><span> </span></p>\n<p><br><br></p>\n<p><span><span>You will </span><span>be responsible for</span><span> shaping and executing </span><span>a successful</span><span> content strategy that supports business growth, organic visibility, audience engagement, and revenue </span><span>objectives</span><span>. Working closely with SEO, Commercial, Product, Design, and Social Media teams, you will ensure our content delivers </span><span>measurable</span><span> impact at every stage of the customer journey.</span></span><span> </span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Responsibilities</span></span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Content Strategy &amp; Leadership</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Develop and own the overall content strategy in partnership with the SEO department, aligned with company goals, audience insights, and market opportunities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Establish editorial standards, content governance, tone of voice guidelines, and quality benchmarks across all brands and platforms.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Identify</span><span> trends, competitor opportunities, emerging technologies, and content innovations to </span><span>maintain</span><span> market leadership.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build scalable content frameworks that support growth across multiple markets and products.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Content Creation &amp; Editorial Management</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Oversee the planning, creation, editing, and publishing of high-quality content including landing pages, money pages, reviews, blogs, guides, website copy, and campaign assets.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage and </span><span>optimize</span><span> the editorial calendar to ensure consistent delivery and prioritization.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Implement efficient workflows for briefing, production, approvals, publishing, and updates.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage internal writers, editors, freelancers, agencies, and subject matter experts.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Performance &amp; </span><span>Optimisation</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Define, monitor, and report on content </span><span>KPIs</span><span> including traffic, rankings, engagement, conversions, retention, and ROI.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Use analytics and performance insights to continuously improve content effectiveness.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with SEO teams to </span><span>maximise</span><span> organic growth opportunities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead content audits, refresh </span><span>programmes</span><span>, and </span><span>optimisation</span><span> initiatives.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Leadership &amp; Cross-Functional Collaboration</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Build, mentor, and lead a high-performing content team.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Foster a culture of accountability, creativity, collaboration, and continuous improvement.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work closely with SEO, Commercial, Product, Design, Development, and Social Media teams to align priorities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as the internal expert on content strategy, editorial excellence, and content marketing best practices.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>CMS, Tools &amp; Processes</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Oversee content operations across CMS platforms such as WordPress.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Introduce and improve tools, AI workflows, automation systems, and processes to enhance productivity and quality.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure publishing accuracy, consistency, governance, and scalability.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Additional Responsibilities</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Support wider business initiatives and undertake ad hoc strategic projects as </span><span>required</span><span>.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Requirements</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Proven experience in a senior content leadership role (Head of Content, Content Director, Senior Content Manager, or similar).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong understanding of SEO principles and search-led content strategy.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated success managing high-performing content teams.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent editorial judgment and content quality standards.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong commercial mindset with experience driving measurable growth.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience using analytics tools such as GA4, Search Console, </span><span>Ahrefs</span><span>, </span><span>Semrush</span><span>, or similar.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Hands-on experience with CMS platforms, ideally WordPress.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong stakeholder management, communication, and leadership skills.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience scaling content operations across multiple brands or markets is highly desirable.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>What Success Looks Like</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Strong growth</span><span> in organic traffic and qualified users.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Improved rankings, conversions, and content ROI.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Efficient, scalable content operations.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Motivated, high-performing content team.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Content </span><span>recognised</span><span> as a key driver of commercial growth.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\">Why SiGMA Group?</span></p>\n<ul>\n<li>Grow with us – Be part of SiGMA’s global expansion and make your mark.</li>\n<li>Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.</li>\n<li>Travel perks – Visit our international offices and attend industry events worldwide.</li>\n<li>Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.</li>\n<li>Interest-free car loan after probation (T&amp;Cs apply)</li>\n</ul>",
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