Marketing Operations Manager - B2B

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    "description": "<p><em><span>Sydney | Full-time | Hybrid – 2–3 days in our Leichhardt office</span><span> </span></em></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>What you will love about this role:</span></span></span><span> </span></p>\n<p><br></p>\n<p><span><span>At 3P Learning, our award-winning products – including Mathletics, Reading Eggs, Writing Legends, and </span><span>Mathseeds</span><span> – are used by millions of students and educators globally. Our B2B Marketing team is growing, and </span><span>we're</span><span> looking for a Marketing Operations Manager to be the operational backbone that powers it all.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>This is a senior global role where </span><span>you'll</span><span> own the systems, processes and platforms that enable efficient, scalable marketing execution across our regions. </span><span>You'll</span><span> be the business owner for Salesforce Marketing Cloud, lead </span><span>management</span><span> and email operations – and </span><span>you'll</span><span> directly manage two Email Marketing Specialists.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>If you're a deeply technical, process-driven marketer who thrives on turning complex systems into lean, reliable operations – and you love enabling a team to do their best work – this is a rare opportunity to make a huge impact at a purpose-driven EdTech company.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What<span> </span></span><span>you'll</span><span><span> </span>do:</span></span></span><span> </span></p>\n<p><br></p>\n<ul>\n<li><span><span>Own the global B2B marketing operations strategy – ensuring systems, workflows and tools enable efficient, scalable campaign execution across regions.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as business owner for Salesforce Marketing Cloud, governing platform setup, email operations, automation, lead </span><span>uploads</span><span> and form capture.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage the operational integration between SFMC and Salesforce CRM, ensuring clean lead flow, </span><span>accurate</span><span> data </span><span>syncing</span><span> and reliable campaign attribution.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Define requirements and partner with Business Solutions and SFMC developers to implement platform enhancements, </span><span>templates</span><span> and fixes.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own lead management operations – including capture, routing, deduplication, status logic, source </span><span>tracking</span><span> and handoff processes.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build and </span><span>maintain</span><span> segmentation logic, audience structures and data foundations that help the wider marketing team execute with speed and confidence.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Create reusable templates, documented workflows, QA </span><span>checklists</span><span> and training materials that reduce team reliance on developers.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Oversee email production and campaign build operations for all regions and business units, ensuring accuracy, </span><span>compliance</span><span> and quality at every stage.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Directly manage two Email Marketing Specialists, providing direction, </span><span>coaching</span><span> and quality oversight.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Step in to build or deploy urgent emails when needed, drawing on working knowledge of HTML and email production requirements.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own preference </span><span>centres</span><span>, consent capture, unsubscribe management and suppression logic – keeping all B2B marketing activity compliant with privacy regulations.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Oversee </span><span>WalkMe</span><span> configuration for in-product messaging, </span><span>onboarding</span><span> and support journeys.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop and </span><span>maintain</span><span> dashboards across email performance, database health, source </span><span>attribution</span><span> and campaign setup accuracy.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Enforce data governance standards including campaign naming conventions, UTM discipline and field logic.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage campaign intake, workflow </span><span>prioritisation</span><span> and operational dependencies to keep projects moving efficiently.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead continuous improvement initiatives that reduce manual effort, improve </span><span>speed</span><span> and strengthen deliverability.</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What<span> </span></span><span>you'll</span><span><span> </span>bring:</span></span></span><span> </span></p>\n<p><br></p>\n<ul>\n<li><span><span>8+ years' marketing experience, with </span><span>significant time</span><span> in marketing operations, CRM </span><span>operations</span><span> or marketing automation in a B2B environment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>3+ years in </span><span>a senior</span><span> marketing operations or </span><span>MarTech</span><span>-focused role – ideally in EdTech, SaaS, </span><span>subscription</span><span> or education.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated hands-on experience with Salesforce Marketing Cloud in </span><span>an operational</span><span> capacity.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong understanding of SFMC–Salesforce CRM integration, including lead flow, source tracking, campaign </span><span>attribution</span><span> and data hygiene.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience managing email campaign operations across multiple audiences or regions: segmentation, automation, </span><span>QA</span><span> and deployment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Track record</span><span> of building marketing workflows, templates, campaign </span><span>processes</span><span> and reporting governance.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with privacy and consent requirements relevant to B2B email marketing.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Working knowledge of HTML, </span><span>AMPscript</span><span> and email production requirements.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience managing direct reports or specialist production resources.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Marketing qualification or relevant equivalent.</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Why<span> </span></span><span>you'll</span><span><span> </span>love working at 3P Learning:</span></span></span><span> </span></p>\n<p><br></p>\n<p><span><span>At 3P Learning, </span><span>you'll</span><span> enjoy the balance of a hybrid environment – focused work time at home plus the energy and buzz of collaboration in our Leichhardt office (complete with an in-house barista).</span></span><span> </span></p>\n<p><span><span>You'll</span><span> also enjoy extras like 3 extra \"purpose days\" of paid leave each year to dedicate to what matters most to you, whether that's volunteering, personal projects, or simply recharging. 3P-ers also enjoy paid parental leave and complimentary access to all our learning products, helping you grow both personally and professionally.</span></span><span> </span></p>\n<p><span><span>You'll</span><span> be part of a dynamic ASX-listed company with global reach, but still small enough for your ideas to be heard, your contributions to be visible, and your impact to be real. Collaborate with passionate, creative colleagues in a culture that thrives on innovation, curiosity, and teamwork – and help shape the learning experiences of millions of students around the world.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Ready to apply?</span></span></span><span> </span></p>\n<p><br></p>\n<p><span><span>We'd</span><span> love to hear from you. Apply now and tell us more about what </span><span>you'd</span><span> bring to the team.</span></span><span> </span></p>",
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