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Brand Marketing Director

462db8a6 11e7 4b13 Bc9b Cca2223a3f06 19000101 000001 · Cornelius, NC, US, Cornelius, NC · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company462db8a6 11e7 4b13 Bc9b Cca2223a3f06 19000101 000001
TitleBrand Marketing Director
Normalized title-
Department / team-
LocationCornelius, NC, United States
Work model-
Employment type-
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2022-04-23 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

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PageWhat it containsOpen
Company jobsActive postings from 462db8a6 11e7 4b13 Bc9b Cca2223a3f06 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Cornelius.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company462db8a6 11e7 4b13 Bc9b Cca2223a3f06 19000101 000001
Sourcea753ff05-fe9d-41b7-ad65-64dd4d40e5ca
ATS providerADP Workforce Now Recruiting

Description

Brand Marketing Director Position Description Burn Boot Camp is seeking a Brand Marketing Director to conceptualize, create, and plan brand marketing initiatives that advance the Burn Boot Camp marketing agenda. The Brand Marketing Director will work directly with our Headquarters Team and report to the Vice President of Marketing. This position will work cross-departmentally to lead and oversee Branding, Marketing Operations, Products, Promotions and Social Media. The Brand Marketing Director is responsible for implementing marketing and development programs across the different lines of business within the Burn Boot Camp brand, including the support of our franchise network of gyms, retail and nutrition products, and gym expansion initiatives. This position will focus on driving members into our currently open gyms while building marketing plans to innovate the brand’s offering. Essential Duties & Responsibilities : (These responsibilities must be able to be performed with or without reasonable accommodation) Job Responsibilities and Duties: Build Strategic Marketing Plans: Develop and implement marketing plans for Burn Boot Camp and its various business streams, including consumer marketing and membership promotions, franchise development, retail, company-owned locations, and virtual fitness offerings. Oversee Deliverables: manage resources to execute digital, print, and hyperlocal marketing and advertising campaigns for the Burn Boot Camp Franchise System and its affiliates using the Burn Boot Camp National Brand Fund. Maintains a consistent brand image throughout all digital/print promotional materials, locations, distribution platforms, events, joint ventures, and any other affiliated marketing and/or advertising channels. Promotions: Plan and innovate the National Promotions and Community-Building events that Burn manages. Brand Messaging : Oversee the brand messaging across all mediums and affiliates by delivering clear and concise voice and tone aligned with the mission of the company. Includes written word, video, and audio mediums. Marketing Performance : Responsible for reporting, forecasting, and analyzing performance, activities, and campaigns according to objectives and key results. Team Management : Manage a team of in-house experts to execute initiatives. Responsible for hiring, training, and performance review processes to develop marketing team in alignment with the culture of the organization. System Training: Oversee the creation of manuals and training materials necessary for marketing implementation across the system, including the oversight of corporate communications. Brand Uniformity: Ensure that brand messaging is clear and concise at the unit level, on social media platforms, at live events, and all other facets of the brand. Oversee quality assurance and protect brand standards from unit-level to national level. Product Marketing: Oversee product marketing for Burn Nutrition, Burn Retail and any other products offered. Advertising: Work with in-house experts to build and manage digital advertising strategies to drive results across products and services, including Franchise Development. Additional Responsibilities: Any other reasonable duties as required and/or assigned by the VP of Marketing. Qualifications: ‪ 7-10 years experience in marketing, advertising, online and/or customer marketing, preferably for a B2C/consumer-driven business 3+ years experience managing a team Ability to meet deadlines in a fast-paced environment while balancing multiple projects Degree in Marketing or related field Passion for fitness, health and nutrition; enthusiastic about Burn Boot Camp’s mission Strong interpersonal skills and ability to work well in a team environment Strong understanding of both brand marketing and digital marketing principles Exceptional project management and organizational skills Excellent oral and written communication skills Strong analytical and quantitative skills. Ability to use data to develop and measure marketing programs Thorough understanding of direct marketing principles. Franchising experience a plus Experience in the Fitness industry a plus Occasional travel as needed,

Full job record

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RegionNC
CityCornelius
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First Seen At2026-05-31 18:47:37Z
Last Seen At2026-06-06 12:45:26Z
Last Checked At2026-06-06 12:45:26Z
Last Changed At2026-06-06 12:45:26Z
Inactive At—
Source Posted At2022-04-23 02:44:00Z
Source Updated At—
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    "requisitionDescription": "\n    <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.15.19/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n    <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.15.19/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\" />\n\n    <div class=\"fr-view\">\n      <p id=\"isPasted\" style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>Brand Marketing Director &nbsp;&nbsp;</span></strong></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>Position Description</span></strong></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:black;'>&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:5.75pt;'><span style=\"font-size:15px;\">Burn Boot Camp is seeking a Brand Marketing Director to conceptualize, create, and plan brand marketing initiatives that advance the Burn Boot Camp marketing agenda. The Brand Marketing &nbsp;Director will work directly with our Headquarters Team and report to the Vice President of Marketing.</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:5.75pt;'><span style=\"font-size:15px;\">This position will work cross-departmentally to lead and oversee Branding, Marketing Operations, Products, Promotions and Social Media. The Brand Marketing Director is responsible for implementing marketing and development programs across the different lines of business within the Burn Boot Camp brand, including the support of our franchise network of gyms, retail and nutrition products, and gym expansion initiatives. This position will focus on driving members into our currently open gyms while building marketing plans to innovate the brand&rsquo;s offering.&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>Essential Duties &amp; Responsibilities</span></strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>:</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;border:none windowtext 1.0pt;padding:0in;'>&nbsp;(These responsibilities must be able to be performed with or without reasonable accommodation)</span></strong></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:11.25pt;line-height:15.75pt;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:#222222;'>Job Responsibilities and Duties:</span></strong></p><ul style=\"list-style-type: undefined;margin-left:undefined;\"><li><strong><span style=\"font-size:15px;\">Build Strategic Marketing Plans:</span></strong><span style=\"line-height:;font-size:11.0pt;line-height:;color:#00B050;\">&nbsp;</span><span style=\"line-height:115%;font-family:Calibri;font-size:15px;\">Develop and implement marketing plans for Burn Boot Camp and its various business streams, including consumer marketing and membership promotions, franchise development, retail, company-owned locations, and virtual fitness offerings.</span></li><li><strong><span style=\"font-size:15px;\">Oversee Deliverables:&nbsp;</span></strong><span style=\"line-height:115%;font-family:Calibri;font-size:15px;\">manage resources to execute digital, print, and hyperlocal marketing and advertising campaigns for the Burn Boot Camp Franchise System and its affiliates using the Burn Boot Camp National Brand Fund. Maintains a consistent brand image throughout all digital/print promotional materials, locations, distribution platforms, events, joint ventures, and any other affiliated marketing and/or advertising channels.</span></li><li><strong><span style=\"font-family:Calibri;font-size:15px;\">Promotions:&nbsp;</span></strong><span style=\"font-family:Calibri;font-size:11.0pt;\">Plan and innovate the National Promotions and Community-Building events that Burn manages.</span></li><li><strong><span style=\"font-size:15px;\">Brand Messaging</span></strong><span style=\"line-height:115%;font-family:Calibri;font-size:11.0pt;\">: Oversee the brand messaging across all mediums and affiliates by delivering clear and concise voice and tone aligned with the mission of the company. Includes written word, video, and audio mediums.&nbsp;</span></li><li><strong><span style=\"font-size:15px;\">Marketing Performance</span></strong><span style=\"line-height:115%;font-family:Calibri;font-size:15px;\">: Responsible for reporting, forecasting, and analyzing performance, activities, and campaigns according to objectives and key results.</span><span style=\"line-height:115%;font-size:15px;\">&nbsp;&nbsp;</span></li><li><strong><span style=\"font-size:15px;\">Team Management</span></strong><span style=\"line-height:115%;font-size:15px;\">: Manage a team of in-house experts to execute initiatives. Responsible for hiring, training, and performance review processes to develop marketing team in alignment with the culture of the organization.</span></li><li><strong><span style=\"font-family:;font-size:11.0pt;\">System Training:&nbsp;</span></strong><span style=\"font-family:Calibri;font-size:15px;\">Oversee</span><span style=\"font-size:15px;\">&nbsp;the creation of manuals and training materials necessary for marketing implementation across the system, including the oversight of corporate communications.</span></li><li><strong><span style=\"font-family:;font-size:11.0pt;\">Brand Uniformity:&nbsp;</span></strong><span style=\"font-family:Calibri;font-size:15px;\">Ensure that brand messaging is clear and concise at the unit level, on social media platforms, at live events, and all other facets of the brand. Oversee quality assurance and protect brand standards from unit-level to national level.&nbsp;</span></li><li><strong><span style=\"font-family:;font-size:11.0pt;\">Product Marketing:&nbsp;</span></strong><span style=\"font-family:Calibri;font-size:15px;\">Oversee product marketing for Burn Nutrition, Burn Retail and any other products offered.&nbsp;</span></li><li><strong><span style=\"font-size:15px;\">Advertising:&nbsp;</span></strong><span style=\"font-size:15px;\">Work with in-house experts to build and manage digital advertising strategies to drive results across products and services, including Franchise Development.</span></li><li><strong><span style='font-family:\"Times New Roman\";'>Additional Responsibilities:</span></strong><span style='font-family:\"Times New Roman\";'>&nbsp;Any other reasonable duties as required and/or assigned by the VP of Marketing.</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;font-size:16px;font-family:\"Cambria\",serif;'><strong><span style=\"font-size:15px;\">&nbsp;</span></strong></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;margin-left:15.75pt;line-height:15.75pt;'><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:#222222;'>&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:11.25pt;line-height:15.75pt;'><strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:#222222;'>Qualifications:</span></strong></p><ul style=\"list-style-type: undefined;margin-left:undefined;\"><li>‪<span style=\"line-height:115%;font-size:15px;\">7-10 years experience in marketing, advertising, online and/or customer marketing, preferably for a B2C/consumer-driven business</span></li><li><span style=\"line-height:115%;font-size:15px;\">3+ years experience managing a team&nbsp;</span></li><li><span style=\"line-height:115%;font-size:15px;\">Ability to meet deadlines in a fast-paced environment while balancing multiple projects</span></li><li><span style=\"line-height:115%;font-size:15px;\">Degree in Marketing or related field</span></li><li><span style=\"line-height:115%;font-size:15px;\">Passion for fitness, health and nutrition; enthusiastic about Burn Boot Camp&rsquo;s mission</span></li><li><span style=\"line-height:115%;font-size:15px;\">Strong interpersonal skills and ability to work well in a team environment</span></li><li><span style=\"line-height:115%;font-size:15px;\">Strong understanding of both brand marketing and digital marketing principles&nbsp;</span></li><li><span style=\"line-height:115%;font-size:15px;\">Exceptional project management and organizational skills</span></li><li><span style=\"line-height:115%;font-size:15px;\">Excellent oral and written communication skills&nbsp;</span></li><li><span style=\"line-height:115%;font-size:15px;\">Strong analytical and quantitative skills. 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