Demand Generation Manager

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  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "Leeuwarden",
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    "country": "Leeuwarden",
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{
  "id": "2637104",
  "name": "Demand Generation Manager",
  "office": "Leeuwarden",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-18T14:54:00+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "Datamaran Ltd.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your mission",
      "value": "<p>Most demand gen roles ask you to build the machine from scratch. This one does not. Datamaran has been in ESG since 2014, before it was a category, and some of the world's largest companies, Bridgestone, Dell, Cisco, Kraft Heinz, PepsiCo and NTT Data, use our platform to make ESG work for their strategy.</p><p>Our go-to-market motion is already in place. Channels are activated, account-based programs are running, the BDR rhythm is set, and real pipeline is coming through every month. What we need is one person who picks all of that up and runs with it, end to end, so we can deepen what works and add what is missing.</p><p>In this role, you will: </p><ul><li>Own pipeline generation across paid search, paid social and third-party advertising, with a clear monthly target and a clear segment focus</li><li>Run multiple campaigns in parallel from concept to brief to launch to reporting, on a six to twelve week horizon</li><li>Build out account-based motions for priority verticals, working closely with sales on named-account coverage</li><li>Partner daily with our BDR team on meetings booked, follow-up, and what is converting</li><li>Write the on-brand copy that ties the work together, from ad creative to landing page to nurture sequence</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<p>You will thrive here if you:</p><ul><li>Have at least five years in B2B SaaS demand generation, ideally targeting mid-market or enterprise accounts with ACVs around €50K and sales cycles of six to twelve months</li><li>Have run full-funnel programs end to end, from concept and brief through launch, reporting and iteration, not handed off from another team</li><li>Use HubSpot, Salesforce and modern outbound tooling like Clay in your day-to-day work, not just at the briefing level</li><li>Write your own copy and trust your instinct on what lands with senior buyers in legal, compliance, risk or sustainability</li><li>Have run account-based programs alongside sales and BDRs, and bring a clear point of view on what works and what does not</li><li>Bring real interest in ESG, sustainability, regulatory or compliance topics, even if you are not yet an expert</li><li>Get energy from acting fast on your own judgement and from running a program as if you were spending your own budget</li></ul>"
    },
    {
      "name": "Why us?",
      "value": "<p>A few things people love about working here:</p><ul><li><strong>The mission.</strong> Datamaran has been in ESG since 2014, before it was a category. The team genuinely cares about the impact our platform has, and that energy carries through every conversation, internally and with clients.</li><li><strong>The pace.</strong> Twelve years old with scale-up energy. Following our successful Series C funding round late 2024, we are entering an active growth phase across all departments and locations.</li><li><strong>The team you join. </strong>Donal leads Demand Generation from Leeuwarden and is your hiring manager and direct partner. You sit with the wider marketing team at our Leeuwarden hub, and partner daily with the BDR team in London on meetings booked and follow-up. Small enough that you genuinely matter, big enough that you have support when you need it.</li><li><strong>The reward.</strong> Base €53,000 to €66,000, plus 5% pension contribution via Bright, €100/month health insurance contribution, €75/month fitness allowance, 25 days PTO with our yearly closure between Christmas and New Year, and fully reimbursed commuting.</li><li><strong>The flexibility. </strong>Thursdays in-office at our Leeuwarden hub, the rest of the week is yours.</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Base Process for Employees"
}