Social Strategist, Influencer Marketing

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! We’re looking for a Strategist to conceptualize and build full social media campaigns for a variety of our clients. In this role you'll use your extensive knowledge of social media, the latest trends, and research data to elevate campaign and brand strategies for our clients. You’ll play a crucial role in helping to chart the path forward for our clients and deliver on larger, more exciting solutions for them. What You'll Do Here: Participate in campaign development, deployment tactics, and proactive strategic social media planning. Develop the guiding brand platform (ex. Positioning & narrative direction, core values, tonal direction, & brand personality) for clients across a various and wide ranging list of business categories Performing qualitative market research and directing quantitative research when required Work with clients to develop the organization's social voice and persona, provide social media consultation, and campaign specific social strategies for organic and paid social. Writing is clear and succinct. Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity Experience creating Social Media Playbooks and Social Media best practice protocols. Identify gaps and opportunities in content plans for new & existing clients Extensive experience and knowledge with Instagram, TikTok, Facebook, Twitter, YouTube, etc. Remain on the pulse of social media trends, ecosystem changes, and best practices to optimize strategies and educate the larger Viral Nation community. Ability to decipher information using data & measurement tools Involvement in new business pitch presentations You'll Need To Have: 3-5 years of professional experience with strategy and social media platforms - agency experience preferred Experience and a deep understanding using Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter. Knowledge and understanding of many key industries (CPG, Gaming, Tech, Retail) Ability to write an informative brief that clearly and confidently articulates vision and process. Ability to translate direction from internal leadership and external clients into social media strategies and deliverables. Responsive and available to meet the demands of clients across multiple time zones. Proficiency with social media management and analytical tools Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience. Experience growing brands on social media This role has an annual salary range of $75,000 to $85,000 . This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us. Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy: At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels. Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact. AI in Recruitment: Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews. DEI Commitment: Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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